#I think our asking price is >40 mil
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maiteo · 24 days ago
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do you think juve will end up buying chico or want to buy him? I really like him in the team😭
I’ve heard that they are interested in buying him, I guess we’ll see once his loan is nearing its end. I’m pretty sure given the sitch with porto he’ll be likely to stay (if they pay up🫣)
I enjoy him with the team too, he fits in and plays well with everyone…honestly im crediting his improvement to not being coached by his dad😭 not to be a hater but I felt like it was holding him back just a lil
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potterkane3-blog · 6 years ago
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Tron Wallet
1. WHAT IS TRON? Into their Words: �TRON is usually a blockchain-based decentralized method that aims to construct some sort of worldwide free content amusement system with the blockchain and distributed storage technological innovation. � In Our Words and phrases: TRON are aiming for you to create a great entertainment podium that enables content builders full control over their content. Think of a new decentralised combination of Netflix, YouTube and the App Shop.
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2 . not HOW DOES TRON WORK? This TRON venture is an very intricate one, we will aim to highlight its key functions but encourage you to read through their whitepaper and complete further more research when you want to know the harder technical details associated with the assignment. We will first discuss the particular TRON token. The TRON Symbol There are in fact three different tokens engaged in the TRON assignment: TRONIX, TRON Electricity together with the TRON 20 Expression; we�re going to rapidly format all three and even their uses beneath. TRONIX (TRX) � This is the token available for purchase/trade upon the exchanges; it will be instructed to access the TRON system and is furthermore used to trade content upon this. TRON Strength (TP) � This can be in essence locked up TRONIX; end users volunteer to secure their very own TRX and get TP in return, as very well as voting rights and other privileges inside TRON ecosystem. TRON Energy is usually not tradable and would of course be a new long-term determination. TRON Power is similar to Steem Power used on this Steemit platform. TRON twenty Expression � TRON 30 Token allows content makers to create and issue their own bridal party, similar for you to Waves and NEM. The Platform In its most straightforward, content builders will end up being able to catalog their content on the TRON platform and make the idea available; this could get music, films, photographs etcetera. These transactions will probably be finished using the TRX token and without the assistance of any fees. The particular TRON system will furthermore offer bonuses to material creators to help inspire them all to place their very own written content on the software and help stimulate the TRON environment. Other crypto platforms may also be able to host upon the TRON platform while offering their unique tokens. People would be capable to be able to transfer these bridal party in to any other on the software using TRX as a bridge foreign money. several. ARE TRON SOLVING GREAT MARKET ISSUES? #1 Difficulty � Censorship & Centralization In many countriesm online censorship and restriction is definitely rife; government treatment methods users are on a regular basis incapable to access specific web sites. In China, for case in point, folks are unable to admittance Facebook as well as Snapchat, whilst the Iranian government include prevented access to the two Instagram and Telegram. TRON�s Option The decentralized nature with the project means the idea should be clear of censorship or interference. #2 Problem � High Channel Expenses One problem experienced simply by content creators when trying to distribute their content could be the high fees or commission rate rates recharged by multimedia platforms much like the App Store and Google Enjoy. TRON�s Option Content makers will have sole control regarding their very own product as well as direct access for their consumers and, without typically the effort of the middlemen, these fees are enormously reduced. four. WILL THE PARTICULAR TRON TOKEN EMBRACE SELLING PRICE? This is one other very important point that folks frequently overlook when committing in Cryptocurrencies � is definitely the token price really linked to the software utilization? Investing in Cryptos is not similar to standard investing � when you buy gives you in a company, youre buying ownership. As typically the firm makes increased profits, typically the share price will increase plus your investment price will rise also. With the the greater part associated with Cryptocurrencies, the tokens don�t signify shares. Thus, it is a possibility for the company to be able to be successful (i. e the CEO and staff members get rich) and yet the token rates may well actually fall if many people aren�t accurately linked for you to platform consumption. The MERELY factor determining token price is supply and demand on exchanges. Obviously, supply and demand are afflicted by quite a few factors although the price most occurs down to the combination of these. Because of this, it is important to ask yourself the following two questions: Demand ~ Will there be symbol demand within the exchanges? Supply � Will there be excessive pumping hindering selling prices? Let�s initially look at demand: What are Sources of Demand? People will probably be required to keep TRON bridal party in purchase to access the system plus, on top connected with this, all transactions is likewise completed using TRX. As more content is listed on the TRON software together with users convert to the program, the demand for the token will increase and the price should likewise. The Result? The price regarding the TRON token is usually amply linked to the demand to get the platform. TRON has passed this test. What Can be The Probably Inflation Rate? TRON made a predetermined supply of tokens (100 billion TRX) meaning a new zero pumpiing rate nonetheless that doesn�t mean of which new tokens won�t enter in the market while. A good total of 40% on the tokens were sold in the ICO, meaning 60% from the tokens will get into industry at some point so how will they end up being distributed? 35% � TRON Foundation/Ecosystem � It was just lately announced that all of these as well will turn out to be based until The month of january first 2020. 15% � Individual Offering � No more details provided 10% : Peiwo Huanle Technology Limited � No further details offered but CEO Justin Sunshine is also the originator associated with Peiwo. TronWatch Wallet could potentially end up being increased here about where these kinds of tokens have within fact gone. Coin Sector Cap currently lists TRON since having a circulating method of getting 65 billion; this will show that all of typically the tokens that could enter the market have already carried out so. Consequently, we can certainly assume that no even more bridal party will be getting into the market right until on least January first 2020 when the Foundation�s lock-in period of time expires. Sun also introduced on Twitter that TRON have a or maybe burn off planned during Q1 connected with 2018, this will of course cure the going around supply and a rise in expression price should be believed as a result. TronWatch Wallet has passed this particular check. 5. THE TRON CREW & ROADMAP Often the TRON Team TRON have what exactly looks to be a very strong and well-rounded staff. As a project overview, i will giving each of our opinions in a good number of key online players and all of us recommend that readers check out the TRON website for more information on the team. First up will be Founder in addition to CEO Mr. bieber Sun; recently involved with Ripple while chief representative with regard to their Greater China Region, Sunlight seemed to be also the founder associated with Peiwo (A Chinese web 2 . 0 platform with over 10m users). They has also double already been listed because one of Forbes 25 under 30 (2015 plus 2017), showing the particular solid reputation he has inside of the business enterprise world. Chief Technology Officer Lucien Chen possesses a new large total of experience with a amount of first-tier internet firms while Product Supervisor Deuce Yu has extensive experience in the gaming industry, something which could be extremely beneficial to often the TRON project when they accomplish the latter stages regarding their map. A closing member we would want to highlight is Procedure Manager Charles Zhang; he is definitely the former co-founder in addition to COO regarding Beauty Place and also dished up seeing that Secretary-General of their Chicago , il branch. Charles offers a good burial container of business information away from crypto and provides been increased to provide lectures more than one particular 100 times by Peking University or college, highlighting how effectively recognized he or she is inside the company world. This TRON Plan Another standout aspect of often the TRON project is his or her extensive roadmap; a new detailed six-stage, ten 12 months plan. We all will highlight each step and their focus beneath. Exodus � August 2017 to be able to 12 , 2018 � Written content distribution platform Odyssey : Jan 2019 to July 2020 � Focus on monetary incentives in addition to content personal strength to stimulate growth. Superior Voyage : July 2020 to September 2021 ~ �Personal ICO� implementation : content designers will be able in order to produce their own tokens and sponsor their a ICO to be able to allow these people to produce more articles Apollo � August 2021 to March 2023 : Building the full decentralised forex trading platform for tokens Celebrity Travel � The spring 2023 to September 2025 ~ Building a decentralised gaming software to get end users to produce their own video games Everlasting � Sept. 2010 2025 to September 2027 � Customers will be able to help build their own gaming websites 6. PROVIDING POINTS Close ties Operating in an industry that will was worth $1. eight trillion in 2016, TRON are also able to boast a number regarding amazing partnerships already. By these kind of partnerships with businesses for example Baofeng, Peiwo together with Obie, TRON are able to provide their selves together with over 200 mil probable users already. Any time this specific is combined with typically the recently introduced project having game. junto de (TRON Dogs- Similar to Crypto Kitties), then the potential customer numbers are presently amazing for the system. A new part note surrounding this TRON Dogs project is usually that 2018 is the Chinese year with the puppy; this is rather insignificant but may well help to be able to drive uptake and is an extra point to think of. Chinese Endorsement Lately, the parent company connected with Peiwo APP (The first software package to host for the TRON platform) was seen as one of Beijing�s high-tech businesses of 2017. The National High-tech Enterprise is some sort of policy set by this Far east government to encourage the quick advancement of high-tech companies. There are usually strict standards to get inclusion. �After being integrated, firms will enjoy a new series of concessions in technology researching and development, tax reduction and employees policies so as to help enterprises devote more energy and ability to be able to separate research and progress and also to enhance their primary competitiveness. � � Tron Foundation�s Medium Page. Considering TronWatch Wallet Download in direction of cryptocurrency, this particular news is certainly somewhat surprising and is usually a good sign to the long-term potential of often the project. 7. BARRIERS TO SUCCESS Overambitious? There is definitely no question that is usually the incredibly focused job; TRON themselves high light eight distinct types of risks involved in the job and while some sort of twenty yr roadmap will probably be congratulated by many, you furthermore have to question chances of which reaching that objective with no few hiccups. 8. CURRENT CONTROVERSIES Copied Whitepaper? TRON recently came below fire following analysis associated with their whitepaper identified a large portion of this to get copied, almost message for word, from the IPFS and Filecoin whitepaper. The diagram below displays just simply how much was owing to have already been duplicated and even details deficiency of references. TRON Debate Sunlight responded in order to this by saying that typically the original Chinese version in their whitepaper featured a good number of references nonetheless since this choice variants (English, Korean etc) had been translated simply by volunteers, they had skipped a number of critical details as well like the references. This TRON Foundation as well published a good statement saying: �The design of TRON is based about it�s own personal system plus the realization involving unique codes, some codes of Ethreum were being used as guide, we didn�t note associated license, from now along we shall note the copyright laws ownership and promise this wil happen again. � Even though we are regarding course not throughout a good position to say everything with outright confidence, it is something that would be anxious people. TRON have considering that taken out all variants regarding the whitepaper from their website and have assured the release of a new whitepaper some moment soon. This is something we certainly look onward to browsing. Justin Sunlight Sells six Billion TRX? TRON likewise came beneath scrutiny recently if a post on Reddit so-called of which CEO Sun possessed distributed 6 billion TRX, this particular was proven not in order to become the case but would make some fear. The particular post highlighted a pocket which they believed to find yourself to Sunshine due to the high volume involving TRX, as well like the wallet also staying linked to a CryptoKitties bank account called �justinpets�. Often the budget in question experienced sold above 6 billion TRX regarding ETH over a three few days period of time. Even Litecoin founding father Steve Lee got involved, calling out Sun above this kind of on Twitter. Direct sun light would respond to the accusations on his personal Twitting profile by stating of which the budget in thought actually belongs to a private investor and market maker who buys in addition to sells TRX tokens to present liquidity. He also declared when it comes to any form of registration, he uses his China name of Yuchen, as opposed to Justin. Upon learning the reality, Charlie Lee would apologise and delete the tweets accusing Sun. While typically the job has certainly had some flaws, this show turned out to be a poorly researched accusations as opposed in order to anything untowards with TRON�s behalf. An case in point involving what many inside of crypto refer to as FUD. 9. WHERE TO BUY as well as STORE TRON BRIDAL PARTY Where you can Buy TRON Tokens In your opinion, the ideal exchange to buy TRON tokens from can be Binance; that is also on a number of smaller exchanges but also in our opinion Binance will give you the best prices and fluid. Where To Store TRON Bridal party TRON is an Ethereum-based symbol which means it can be safely kept with any ERC-20 appropriate wallets. Our favourite selection can be the Ledger Offline Finances. Our favourite option is definitely MyEtherWallet which you may obtain with the link beneath: Download Pocket HERE (MyEtherWallet) For guidelines on exactly how to download and mount MyEtherWallet, check out often the video under (not made by us). 10. TYPICALLY THE CRYPTOGURUS FINAL RESULT While there is no doubting the particular size of the TRON job, there are a new number of red flags who have arisen during the explore. We do maintain a small amount of TRON in all of our portfolio nevertheless this had been acquired in a good attempt to access the TRON platform. We anticipated this could allow us to give an possibly more comprehensive review although i was not able to access the podium eventually; potentially one more pink flag. We have been looking forward to reading the brand new whitepaper when it is usually released in the desire that it can minimize some of the worries people have round the project. If the project hits all of its targets it could become one particular of the biggest with the market but, since it stands, there usually are currently just way too a lot of questions around the job for us to think of a critical investment. On leading of this, the task is already priced really extremely in the market place � number tough luck � so the benefit possible is relatively small whenever compared to the substantial associated risk.
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dustindahusky-blog · 6 years ago
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Would Americans buy a Chinese car?
From my view, yes. Here’s why a Chinese car might stick around long enough to catch on with American buyers.
 Cars are pillars of status, privilege, and pride in the USA. The car has truly made its home in our country and to many we often see them as members of the family or a faithful friend. Some like to show off with luxury or sport models or brands to denote their position in their company, neighborhood, or for the thrill of driving something fun or special. Most of us own what I would refer to as a daily driver, a car that gets you to A and B without fuss with creature comforts that make the everyday drive possible and while adding buckets of practically for any adventure. Some own minivans or CUVs/SUVs for hauling stuff around easier or to move large families around with oodles of space. Trucks are great for even bigger hauling and towing things around like boats or trailers of beer or stolen copper wire. However there is a price to pay with all this, depending on brand or model, new or used. Buying a vehicle is quite the important purchase for many. And they aren’t cheap depending on entirely what you’re looking for.  And this is where the Chinese auto manufacturers might have a leg on nearly all brands currently selling in the US. This even includes the value leaders of Kia and Hyundai, who have been known to sell cars at more reasonable prices than their competitors and offer more for what you’re buying.
 Installing a brand into a new market isn’t easy, however we have seen a template in which new guests into the US auto arena have done very well to get anchored in and to weather to storm ahead. At first European brands immediately after WWII have established themselves and have secured a foothold in the US, so did the Japanese in the mid 1960’s and early 1970’s, the Koreans in the late 80’s and early 90’s, and even late newcomers back on American soil like Tesla in the 2010’s have found their way to be taken seriously on the big stage. That successful template is offer something special or affordable in value, or do both. The original Volkswagen Beetle offered affordability, simplicity, and economy that was hard to pass up in the car starved post war era of the late 40’s. So was the Toyota Corona and Corolla of the late 60’s. The Koreans offered the Hyundai Excel that also provided much the same qualities. At the time when they were new, they were “the” disposable car of their time. They did a job well and adequately without many frills, and they were good value for the money for their respected time periods. Even the little Yugo from Socialist Yugoslavia offered the cheapest car in the US that only did the job to get you around town that didn’t get you wet when it rained.  They offered both young people and adults who didn’t have a lot of money to spend or who wanted to buy a new car at second hand car prices, cheap affordable wheels they can take home with.
 Now it’s 2018, and the brands that introduced themselves humbly during their times are now well established with the American buying public. No longer do we look at brands like Toyota, Honda, or Nissan with skeptical views of cheapness or being unpatriotic of not buying domestic, even today the scrutiny of buying Kia and Hyundai products is nearly nonexistent in our day and age because they have continued to up their quality and value game. Much like the many imports before them, we see them no differently than how we see GM, FoCoMo, and Chrysler-Fiat products. Just another quality brand. However now, there is a catch that we now see today, the import brands that came into our country that once touted affordability have now slowly over the passage of time become a tad out of reach for younger buyers. Yes cars are expensive, but most cars you see on dealer lots tend to be more expensive mid and upper trim option levels for most models, and you have to do some digging around to find a new car that is cheap enough to fit within budget needs. And here’s why this affordability is important with the feasibility of seeing Chinese cars in the US market. The average age of a car in the US is 11 years old, which honestly doesn’t sound that bad, though that feels kinda low. I’d feel it’s more like 15 years old, there are still a ton of older cars still rolling about the hills and the back roads. But whatever it is, people are holding on to them for many reasons. Can’t afford a newer car, maybe with plenty of work done a car could be driven for a lot longer, or maybe life priorities don’t call for the purchase of a newer car.
 Now let’s take a look at the Chinese auto industry. The Chinese economy is very much a living example of the Yugoslavian hybrid model of “market socialism”, centralized planning with capitalist competitiveness coexisting well together that promotes more frequent updates or advancements with the goal to sell to the consumer without having industrial or economic waste. Other socialist states didn’t work like this, and how they had vehicle development, marketing, and production was a much more different animal than what is seen in China today. And because of this, China’s automotive industry is has blossomed into many companies producing many models of vehicles for its vast “captive” and export markets. Some companies have properly obtained licensing agreements and their technical packages to produce vehicles, while some others have reverse engineered vehicles to blatantly copy. Their quality ranges from comparable to Western cars we come to expect to just low quality junk that we haven’t seen in cars since the 80’s or 90’s.
 If China makes most of our consumer products, cameras, phones, selfie sticks, appliances, industrial equipment and car parts, why not whole cars. Well China did try to extend into our auto market by selling us the Coda electric sedan on the West coast for only a model year from 2012 to 2013, and selling a dismal 117 units. Quality wasn’t where it should have been for the cost of $40k, and initially scheduled to be launched back in 2010 was held back two years due to lack of developmental time for durability. For the first US market launch of a Chinese made car that designed in 2004 on an older Mitsubishi platform, and an electric car right off the bat, no bite and little positive impression.
 Now for real, let’s say China markets a car brand for the US that passes Federal Motor Vehicle Safety Standards (FMVSS) and fuel economy/emissions standards, they should start with basic affordable cars that people want to buy. It’s a no brainer that the US market for car sales is a huge market on its own, and even other European companies are envisioning a return back to grab a small slice of the market pie. For one, Americans might draw some skepticism to a Chinese car but the idea of buying a compact or even midsized sedan with loads of options for less than $15-20k is a tantalizing prospect and would buy them up like they did the Yugo. The Yugo did alright for staying in the market from 1985 to 1992, selling 142k units. If you can sell ten thousand cars like how Scion began in 2003, you’ll make a good enough foothold in the market, unless you’re Daihatsu. Sorry Daihatsu, maybe a subject for another day.
 What are you going to expect with your Chinese car when you get it. I would expect body panels that don’t align well as they should have, “orange peel” paint finish, interior plastics that look like they won’t last long, sheet metal that might go rusty in a couple years, seat fabric that might rip in not much time, fit and finish overall is generally an afterthought. Again, you’re paying to get pissed off like buying a $3990 Yugo sold new in 1986 (if you could ever find one that sold for that low back then), but remember that you’re buying a set of wheels that’ll get you by for the time being. Much like how people expected Hyundai Excels to be just garbage piles, still preformed the duty of a basic if not agricultural car.  But that would be a worst expectation of what a Chinese car could be. Who knows, maybe if the Chinese are that serious about the US market, they’ll build a separate assembly line like the Zastava factory who built the Yugo for the USDM. Here’s a scary thought, we all know how much of a mixed bag the Yugo was in the US, and to think the ones that made it here were built better on another assembly line meant for our market, I can’t imagine what the Yugoslavian market Yugos were like.
 Much like every cheap and affordable car that introduces itself to our market, expect it to have little to no resale value to speak of, however you’re not really expecting to sell this car if you were looking at buying one. In your situation, you’re buying your first car for the first time or needing a second car, something to get you rolling for the time being. Whether if you’re in college or in highschool, or down on your luck with an older car that kept falling apart. The idea that you could buy a Chinese car for peanuts is something that’ll get the job done, and not care much about what you’re driving. You’re not expecting mind bending performance or luxury, you know what you’re getting into if you do, and the more you accept this the better. I mean no Toyota Corolla was ever sporty in the 70’s, it was the car you bought after the Ford Falcon finally rusted away and you needed to buy something fast so you can still go to night class. And if there were Chinese cars in the market here to buy, I’d buy one to drive it into the ground to either save up for a better car or just to buy another if one wasn’t enough. In the world of millennials sometimes having no credit or shit credit could transpire into a hairy situation of sticking with a rusty 90’s Nissan Sentra affectionately named “Liam Nissan” that eats too much oil or asking your aunt to buy her equally rusty Plymouth Breeze with empty cigarette packs scattered around. You’d rather buy a Chevy Cruze however you’re afraid that one for $10k and 83K miles might end up needing routine maintenance that you couldn’t afford to pull off on the spot and any new Kia Rio found on a dealer lot is still thousands over the mythical minimum sticker price. Hell, if a Chinese car was too expensive brand new, wait a year and you could even get one for sub $6-8k prices, maybe even less.
 Honestly I’m really surprised that the Chinese haven’t entered our market yet, they have entered the European zone and been a huge mainstay in Russia (I guess Ladas aren’t cheap enough for them) for years now. They can range from cheap to really adequate modes of transportation, even something to own for more than you really require of it. The Chinese have been making Audi’s, BMW’s, and Buick’s with huge demands because they have been grand sellers in terms of luxury, and they tend to be of quality similar to their genuine originals. Whatever the Chinese do throw out us someday, we’ll gladly be in open arms for cheaper alternatives to newer, or really used cars. Plus, we Americans love to rip on unknown shitboxes, then in 15 years’ time we are buying them by the thousands. Who would guess in 1966 that Toyota would be producing quality luxury sporty cars under the Lexus brand. In 1995 when Kia would one day be producing a car like the Stinger that is chasing around other RWD sport sedans. In 1992 the Yugo going on to better things….oh wait we ran out of Yugoslavia by then. Mhmmmm we never really did get the Tata Nano here in the states (who remembered when that came out, $3000 car that had a fire problem), even though that there was an interest for a short while. In 1970 Americans wouldn’t expect Datsuns to be called “Datsun by Nissan” in 1984 and just Nissan by 1985. Import brands change and morph in the fluid of time, and many are still here. I wouldn’t be surprised if a Chinese brand turns out to be a good seller in 5-10 years time much like how the other imports started out.
 And apparently on a quick google search, it seems that the Chinese auto company GAC has an interest in joining the US market in late 2019. Under the local Chinese brand name….Trumpchi. They are serious, and honestly their vehicles don’t look that bad either. In fact they would fit right in with this country. They are figuring out a newer name to use in North America. No one is certain how reliable a new Chinese car will be in the states, but if it’s cheap don’t expect it to last forever.
 If you made it this far, hurray! If you like my rambling, you’d like what I’d have in store in the future. If you don’t, well, I’m still going to write it down anyways. :D
 Keep zooming!
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samzgoogledotcom-blog · 6 years ago
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How to Choose a Gun Safe
by Chip Lohman – Tuesday, January 16, 2018
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The Threat There are many reasons why you as a gun owner should seriously consider investing in a gun safe. The first is to prevent children who are too young to understand gun safety from gaining access to your firearms…and even if your children are well-educated and responsible, consider that their friends may not be. Furthermore, it’s important to protect your valuable guns from fire damage. Finally, there’s the issue of burglary. The frontline defense against theft is for people to not know about your guns at all. However, if you’ve been seen with a large number of guns at the range or if your name is associated with a collection through a consignment sale at the local gun store, your first line of defense-anonymity-may have already been compromised.
According to industry experts who contributed to this article, the greatest risk to the firearms owner is fire, followed secondly by the threat of an opportunistic thief. From Doug Tarter of Ft. Knox Safes, “The typical thief rarely targets a firearms vault armed with an acetylene torch or drill. It is more likely that they will discover the safe after breaking-in to your residence and use your tools to gain access, like the sledge hammer in the garage leaning against the safe.”
Floor Attachment If you hauled it in, a thief can haul it out. Don’t allow a thief to roll your safe out the door with a simple hand truck. Plan to bolt it to the floor using a safe designed with this feature in mind. And, once again, this tactic assumes the thief knows about your safe to begin with. Be creative.
Box First, then the Hardware Don’t be distracted by marketing emphasis on bolts, hinges and locks when the safe’s box structure could be nothing but a “soup can.” Shop first for a vault with walls and insulation designed to withstand a high-temperature fire or a beating from an axe. If it meets these criteria, then continue with an examination of bolts, hinges and the locking mechanism. From Mike Baker of Cannon Safes: “How a door is constructed is a big factor in keeping it closed. You want a door that is rigid and has structural support around the edges so it doesn’t buckle under stress. When it comes to what is holding the door in, you can look at two things: First, how is the door jamb constructed? Some safe doors can be flexed with just your hands. Secondly, check to see what percentage of the door makes contact behind the jamb. A safe with 40 1-inch bolts looks massive but only provides 40 inches of contact. A safe with five 1-inch bolts with a jeweler’s lug (special hinge) that goes from top to bottom on the hinge side would provide 59 inches of support on a 5-foot-tall safe.”
Which Lock?
Combination Pros: Low maintenance; no batteries; more difficult to observe combination sequence. Cons: Slow to operate; can be temperamental; unless a reputable brand is used, the combination may be easier to defeat; must have locksmith change combination for you.
Electronic Pros: Easy to use; cost effective; flexible (high-end models can integrate with home security/surveillance systems); more features (multiple user combinations and penalty lockouts); does not require a locksmith to change the combination. Ask the salesman which lock they selected for their personal safe. Several we spoke with use an electronic lock. Cons: Require battery changes. If you frequently change and, as a result, forget the combination, a locksmith will have a hard time opening it. (Fingerprint wear on electronic locks is a myth. They actually use a non-wearing material.)
Biometric Pros: Similar to electronic locks-speed, ease and flexibility; most allow for the storage of several fingerprints. Cons: Not 100 percent reliable (if your finger is dirty, the lock may not work); expensive; still a developing technology. Should be much better in a few years.
Fire The more likely threat to your firearm collection is a house fire. Even though you may take excellent care of your home, a neighbor’s fire or a nearby lightning strike can send burning embers onto your roof. And unless you have a special insurance rider, the loss could be expensive, to say nothing of irreplaceable heirloom pieces. Consequently, the lining becomes one of the most important practical considerations when shopping for a vault. Watch for the thickness and type of insulation, the existence of gaps in the lining, and how the lining is attached to the safe walls.
A typical house fire lasts about an hour-often only minutes, sadly. The hottest room tends to be the master closet; the coolest is usually the garage or basement on an exterior wall. A house fire burns at about 1200oF and safes are frequently rated to maintain an internal temperature of no more than 350oF for X number of minutes. Paper chars at about 420oF and typical polymer guns begin to melt at 480oF. The use of fire insulation such as gypsum has been a big improvement in gun safes. When heated, the steam emitted from gypsum helps cool internal temperatures during a fire and creates overpressure that keeps outside temperatures at bay. When evaluating fire endurance, don’t overlook the simple criteria of a safe’s weight. If you have two safes of equal dimensions but varying weight, the heavier safe is likely using more layers and/or thicker steel panels to better insulate your firearms from the burning inferno outside.
Fire ratings are problematic for this industry, leaving it up to the consumer to dig for details. Some standards such as Underwriters Laboratory (UL) are intended for commercial structures rather than a home fire. This lack of a standard metric leaves room for well-intended manufacturers to create their own tests, making it difficult for consumers to come up with an apples-to-apples comparison. Comments Mike Baker of Cannon Safes: “This is a huge ‘buyer-beware.’ Even with the existence of a UL Security Label, most of the gun safe manufacturers do not follow such testing standards when it comes to fire, if they test at all. A few come up with confusing comparisons to make you forget they have not been tested. A very few companies actually test at a third-party laboratory that scientifically studies behaviors of home fires and creates standards for testing.”
Confirming what the experts told us, our search for a Nationally Recognized Testing Laboratory for gun safe fire protection standards left us empty-handed. As an aside, a UL Security rating may be what’s required for a discount on your insurance premiums, but it has nothing to do with fire protection. Check with your underwriter, as well as your tax preparer. As a security item, the safe may be an allowed write-off on your taxes.
Storage Reports Jamie Skousen of Liberty Safes, “The number one complaint after they [customers] get their safe installed is: ‘I wish I would have bought a bigger one.’ It’s amazing how many of our customers tell us they ended up putting more stuff in their safe than they ever thought possible.”
Allow for more space than you think you’ll need. You know best what will work for your collection, but plan for growth. The fireproof feature of your safe may have you storing documents and other valuables in a space you originally intended only for guns. Consider drawers, door pouches and filing space in addition to the number of guns in your collection.
Corrosion Control The best defense against corrosion is a layer of preservative on your gun and dry air. Believe it or not, closed gun cases can be problematic for firearm storage. This is due to the fact that moisture can become trapped inside, because fireproof design makes vault ventilation tough. You can combat this with intercept products: they’re copper-colored sheets become what’s called a “sacrificial anode,” meaning they are the target of corrosion, rather than your guns. When dissimilar metals are in close contact, all it takes is a little moisture to create a wet cell battery that will decay metal. Heating bars can work if your vault is rigged for one, either with an electrical outlet or a fire-protected hole designed for this purpose. Heating bars don’t actually prevent rust, but rather minimize the chance of condensation by maintaining a constant temperature.
There are preservatives intended for long term gun storage including Breakfree’s Collector, MIL SPEC Cosmoline or, from the Marine Industry-BoeShield T-9. If you frequently remove, use and return guns to the safe, then products like VCI protection bags and Bore-Stores gun socks will reduce the chore of removing and re-applying storage lubricants.
Installation Hopefully by now you’re thinking of a large, heavy safe to do the job correctly. What goes hand-in-hand with this plan is a professional installation. A friend of mine ripped the tailgate off of his truck trying to relocate his 730-pound safe. Shortcuts during installation may be false economy. Many of the top-of-the-line manufacturers include installation as part of their service through local retailers. You’ll need to survey the floor strength unless the vault will be on a concrete slab.
Another thing to consider during installation is appearance. Maintenance workers and guests don’t need to know about your gun vault. Even though some manufacturers go to lengths to make a vault attractive, consider camouflaging it. For example, place the safe inside a metal cabinet labeled “Paint Locker;” add a false wall to the room; or build a sliding façade to roll in front of the vault, made to look like storage boxes.
Shopping Checklist Here are a few items to add to your comparison checklist: 1. Price: If you want to feel secure, you can get inexpensive safes on sale at the big box stores. If you prefer to invest in actual security, the cost of materials, lock and a quality box design mean that you should plan on a minimum price of about $1,200-$1,500. 2. Choose the lock that suits your needs. Several of our experts use electronic locks on their personal safes. 3. Dimensions that can accommodate future growth and frequent access to records and valuables. 4. Verifiable fire ratings and linings without gaps. 5. Minimum of 10- to 11-gauge steel. (Economy safes often use 12-gauge.) 6. Judge locking mechanisms by the percentage of contact area, rather than simply the number of bolts. If offered, “relockers” provide additional bolts that close during tampering. 7. Climate-control seals and electrical outlet provisions. 8. External hinges for improved door swing and access. (Keep in mind that the bolts and relockers secure the door, in addition to the hinges.)
Link to the article: https://www.nrafamily.org/articles/2018/1/16/how-to-choose-a-gun-safe/
Related articles: https://gunsafebuyingguideblog.wordpress.com/2018/07/10/why-own-gun-safes/
For further assistance in home security, click here for more: http://www.sanjacintolocksmith.net/
0 notes
garagedoormasters · 6 years ago
Text
How to Choose a Gun Safe
by Chip Lohman – Tuesday, January 16, 2018
Tumblr media
The Threat There are many reasons why you as a gun owner should seriously consider investing in a gun safe. The first is to prevent children who are too young to understand gun safety from gaining access to your firearms…and even if your children are well-educated and responsible, consider that their friends may not be. Furthermore, it’s important to protect your valuable guns from fire damage. Finally, there’s the issue of burglary. The frontline defense against theft is for people to not know about your guns at all. However, if you’ve been seen with a large number of guns at the range or if your name is associated with a collection through a consignment sale at the local gun store, your first line of defense-anonymity-may have already been compromised.
According to industry experts who contributed to this article, the greatest risk to the firearms owner is fire, followed secondly by the threat of an opportunistic thief. From Doug Tarter of Ft. Knox Safes, “The typical thief rarely targets a firearms vault armed with an acetylene torch or drill. It is more likely that they will discover the safe after breaking-in to your residence and use your tools to gain access, like the sledge hammer in the garage leaning against the safe.”
Floor Attachment If you hauled it in, a thief can haul it out. Don’t allow a thief to roll your safe out the door with a simple hand truck. Plan to bolt it to the floor using a safe designed with this feature in mind. And, once again, this tactic assumes the thief knows about your safe to begin with. Be creative.
Box First, then the Hardware Don’t be distracted by marketing emphasis on bolts, hinges and locks when the safe’s box structure could be nothing but a “soup can.” Shop first for a vault with walls and insulation designed to withstand a high-temperature fire or a beating from an axe. If it meets these criteria, then continue with an examination of bolts, hinges and the locking mechanism. From Mike Baker of Cannon Safes: “How a door is constructed is a big factor in keeping it closed. You want a door that is rigid and has structural support around the edges so it doesn’t buckle under stress. When it comes to what is holding the door in, you can look at two things: First, how is the door jamb constructed? Some safe doors can be flexed with just your hands. Secondly, check to see what percentage of the door makes contact behind the jamb. A safe with 40 1-inch bolts looks massive but only provides 40 inches of contact. A safe with five 1-inch bolts with a jeweler’s lug (special hinge) that goes from top to bottom on the hinge side would provide 59 inches of support on a 5-foot-tall safe.”
Which Lock?
Combination Pros: Low maintenance; no batteries; more difficult to observe combination sequence. Cons: Slow to operate; can be temperamental; unless a reputable brand is used, the combination may be easier to defeat; must have locksmith change combination for you.
Electronic Pros: Easy to use; cost effective; flexible (high-end models can integrate with home security/surveillance systems); more features (multiple user combinations and penalty lockouts); does not require a locksmith to change the combination. Ask the salesman which lock they selected for their personal safe. Several we spoke with use an electronic lock. Cons: Require battery changes. If you frequently change and, as a result, forget the combination, a locksmith will have a hard time opening it. (Fingerprint wear on electronic locks is a myth. They actually use a non-wearing material.)
Biometric Pros: Similar to electronic locks-speed, ease and flexibility; most allow for the storage of several fingerprints. Cons: Not 100 percent reliable (if your finger is dirty, the lock may not work); expensive; still a developing technology. Should be much better in a few years.
Fire The more likely threat to your firearm collection is a house fire. Even though you may take excellent care of your home, a neighbor’s fire or a nearby lightning strike can send burning embers onto your roof. And unless you have a special insurance rider, the loss could be expensive, to say nothing of irreplaceable heirloom pieces. Consequently, the lining becomes one of the most important practical considerations when shopping for a vault. Watch for the thickness and type of insulation, the existence of gaps in the lining, and how the lining is attached to the safe walls.
A typical house fire lasts about an hour-often only minutes, sadly. The hottest room tends to be the master closet; the coolest is usually the garage or basement on an exterior wall. A house fire burns at about 1200oF and safes are frequently rated to maintain an internal temperature of no more than 350oF for X number of minutes. Paper chars at about 420oF and typical polymer guns begin to melt at 480oF. The use of fire insulation such as gypsum has been a big improvement in gun safes. When heated, the steam emitted from gypsum helps cool internal temperatures during a fire and creates overpressure that keeps outside temperatures at bay. When evaluating fire endurance, don’t overlook the simple criteria of a safe’s weight. If you have two safes of equal dimensions but varying weight, the heavier safe is likely using more layers and/or thicker steel panels to better insulate your firearms from the burning inferno outside.
Fire ratings are problematic for this industry, leaving it up to the consumer to dig for details. Some standards such as Underwriters Laboratory (UL) are intended for commercial structures rather than a home fire. This lack of a standard metric leaves room for well-intended manufacturers to create their own tests, making it difficult for consumers to come up with an apples-to-apples comparison. Comments Mike Baker of Cannon Safes: “This is a huge ‘buyer-beware.’ Even with the existence of a UL Security Label, most of the gun safe manufacturers do not follow such testing standards when it comes to fire, if they test at all. A few come up with confusing comparisons to make you forget they have not been tested. A very few companies actually test at a third-party laboratory that scientifically studies behaviors of home fires and creates standards for testing.”
Confirming what the experts told us, our search for a Nationally Recognized Testing Laboratory for gun safe fire protection standards left us empty-handed. As an aside, a UL Security rating may be what’s required for a discount on your insurance premiums, but it has nothing to do with fire protection. Check with your underwriter, as well as your tax preparer. As a security item, the safe may be an allowed write-off on your taxes.
Storage Reports Jamie Skousen of Liberty Safes, “The number one complaint after they [customers] get their safe installed is: ‘I wish I would have bought a bigger one.’ It’s amazing how many of our customers tell us they ended up putting more stuff in their safe than they ever thought possible.”
Allow for more space than you think you’ll need. You know best what will work for your collection, but plan for growth. The fireproof feature of your safe may have you storing documents and other valuables in a space you originally intended only for guns. Consider drawers, door pouches and filing space in addition to the number of guns in your collection.
Corrosion Control The best defense against corrosion is a layer of preservative on your gun and dry air. Believe it or not, closed gun cases can be problematic for firearm storage. This is due to the fact that moisture can become trapped inside, because fireproof design makes vault ventilation tough. You can combat this with intercept products: they’re copper-colored sheets become what’s called a “sacrificial anode,” meaning they are the target of corrosion, rather than your guns. When dissimilar metals are in close contact, all it takes is a little moisture to create a wet cell battery that will decay metal. Heating bars can work if your vault is rigged for one, either with an electrical outlet or a fire-protected hole designed for this purpose. Heating bars don’t actually prevent rust, but rather minimize the chance of condensation by maintaining a constant temperature.
There are preservatives intended for long term gun storage including Breakfree’s Collector, MIL SPEC Cosmoline or, from the Marine Industry-BoeShield T-9. If you frequently remove, use and return guns to the safe, then products like VCI protection bags and Bore-Stores gun socks will reduce the chore of removing and re-applying storage lubricants.
Installation Hopefully by now you’re thinking of a large, heavy safe to do the job correctly. What goes hand-in-hand with this plan is a professional installation. A friend of mine ripped the tailgate off of his truck trying to relocate his 730-pound safe. Shortcuts during installation may be false economy. Many of the top-of-the-line manufacturers include installation as part of their service through local retailers. You’ll need to survey the floor strength unless the vault will be on a concrete slab.
Another thing to consider during installation is appearance. Maintenance workers and guests don’t need to know about your gun vault. Even though some manufacturers go to lengths to make a vault attractive, consider camouflaging it. For example, place the safe inside a metal cabinet labeled “Paint Locker;” add a false wall to the room; or build a sliding façade to roll in front of the vault, made to look like storage boxes.
Shopping Checklist Here are a few items to add to your comparison checklist: 1. Price: If you want to feel secure, you can get inexpensive safes on sale at the big box stores. If you prefer to invest in actual security, the cost of materials, lock and a quality box design mean that you should plan on a minimum price of about $1,200-$1,500. 2. Choose the lock that suits your needs. Several of our experts use electronic locks on their personal safes. 3. Dimensions that can accommodate future growth and frequent access to records and valuables. 4. Verifiable fire ratings and linings without gaps. 5. Minimum of 10- to 11-gauge steel. (Economy safes often use 12-gauge.) 6. Judge locking mechanisms by the percentage of contact area, rather than simply the number of bolts. If offered, “relockers” provide additional bolts that close during tampering. 7. Climate-control seals and electrical outlet provisions. 8. External hinges for improved door swing and access. (Keep in mind that the bolts and relockers secure the door, in addition to the hinges.)
Link to the article: https://www.nrafamily.org/articles/2018/1/16/how-to-choose-a-gun-safe/
Related articles: https://gunsafebuyingguideblog.wordpress.com/2018/07/10/why-own-gun-safes/
For further assistance in home security, click here for more: http://unioncitygaragedoorrepair.net/
Article source here: How to Choose a Gun Safe
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Tow Truck Services Towing Roadside Assistance in Mead NE | 724 Towing Services Omaha (402) 401-7564
More information is at: http://www.towingserviceomaha.com/tow-truck-mead.html
 Youtube link: https://youtu.be/fGLQqg9EIio
 Facebook link: https://www.facebook.com/724towingserviceomaha/videos/522602195224035/
 Mead NE Tow Truck Services: Need tow truck services near me? 724 Towing Services Omaha is a 24 hour full tow truck towing service offering light to heavy duty towing, winch outs, rotator service and roll back service. Call us today! Cheap towing company near Mead NE.
 TOW TRUCK SERVICES MEAD NE
Towing Service for Mead NE
May you never need towing service, but if you do we are happy to help you 24 hours a day. We know your vehicle breaking down on the roadside can be a very stressful experiences. We will do our best to ensure you are taking care of quickly and effectively. Towing a vehicle after an accident or luxury vehicle or heavy duty machine can also cause quite a bit of anxiety.  We’ll do our best to help you have peace of mind there, too. When you call Mead NE Towing Service, you can expect professional service at the best prices possible.
Affordable Towing Prices
One way we can help give you peace of mind is to offer you affordable rates on towing service.  The last thing you want to be worried about is the cost of roadside service or having a vehicle towed.
That’s why we always offer very competitive prices for the services we offer.  We need to make a living, but we strive to give much more value than we receive.
Request a free quote: Tow Truck Services Mead NE
Tow Truck Towing Roadside Assistance Services We Offer in Mead NE
We are a full-service towing service company.  From car towing, to heavy duty towing, to jump starting batteries, if you can think of a way a tow truck and a trained driver could help you, we can probably do it. Below you’ll find an overview the most common ways we can help you.
Roadside Assistance
You never know what can happen on the highway, and it can be scary if you have to pull over with a car that is not working properly for one reason or another.  We can help make the experience less stressful.
We offer the following emergency roadside assistance services:
·         Engine Breakdown Assistance Mead NE
·         Flat Tire Assistance Mead NE
·         Dead Battery Jumpstarts Mead NE
·         Gas Refill Assistance Mead NE
·         Vehicle Lockout Service Mead NE
·         Mobile Mechanic Mead NE
·         24 hour Auto Repair Mead NE
·         Diesel Mechanic Mead NE
·         Mobile Truck Repair Mead NE
·         Mobile Car Repair Mead NE
·         Roadside Services Mead NE
·         Accident Vehicle Recovery Mead NE
 If you’ve been in an accident, we’re sorry you’ve had to experience that and we hope you’re okay.
If you’re now in the process of selecting a towing service to transport your damaged vehicle, we’d be happy to help.
Abandoned Vehicles
No one likes to see an abandoned and/or broken-down vehicle on a property.
If you’d like us to remove one for you, we’ll be happy to help.
Illegally Parked Vehicles
If you have a vehicle that is parked illegally on your property, it can be an urgent yet sensitive matter.   You know that the vehicle has to be removed, but you also don’t want to anger the owner.
We’ll make sure that any vehicle that is illegally parked is properly towed in a manner that adheres to rigorous guidelines for this work.
Flatbed Tow Truck Service
Do you have a classic car, an exotic car, or prized piece of equipment that you need moved as carefully as possible?  We’ll gladly help you feel at ease by transporting your vehicle on a flatbed tow truck that is designed to keep your vehicle safe and sound.
Also, if you have a vehicle that is so badly damaged that it cannot be towed with other types of trucks, this service will certainly be useful.
Why Choose Us?
To put it most simply, in addition to our affordable prices, we think you should choose us because we'll do our best to make you happy.  We are one of those rare towing companies that genuinely cares about our customers.
We strive to be friendly when you call and listen intently to understand what you need.
We know that the longer you wait, the less happy you’ll be, so we work hard to get a tow truck out to you as quickly as we can, even if that means referring you to another towing company.
We strive to give you all the options available to you when deciding how to proceed with your car, even if it means we make less money.  We’re not going to recommend needless repairs or other services.
We like to make our customers happy not just because it’s a good way to run a business.  More importantly, it’s the right thing to do, and makes it fun to come to work.  We feel a lot better at the end of the day if we put a smile on the face of each of our customers. Dont just take our word for it but ask our friends at Towing and Roadside Assistance Omaha: http://www.roadsideassistanceomaha.com/
Helping You Understand the World of Towing
We understand that you may research other tow truck companies before making a decision on which company you'll choose.
We'd like to be helpful with your search if we can.
Below, we've included a brief introduction to the world of towing to familiarize you with some of the industry terminology.
Types of Tow Trucks in Mead NE
Wrecker service Mead NE
You will almost certainly run into the term "wrecker service" if you search for other companies.  As ominous as it sounds, "wrecker" is just another general word for a standard tow truck.
Boom
Any truck that has an a-frame, telescopic, or other type boom fits in this category.  Booms are very helpful if a car is not easily accessible, like when a car ends up in a ditch.
Wheel Lift
A truck that uses a yoke to cradle the wheels of the chassis of a vehicle and lift one end of the vehicle off of the ground fits in this category.  Generally speaking, medium and heavy trucks lift the chassis of the vehicles they tow instead of the wheels.
Integrated  (also known as a "Repo Truck" or a "Self Loader")
This is probably the most common image people have in mind when they think of a tow truck. Integrated trucks combine boom and wheel lift, usually as part of apparatus that can be controlled from inside the truck.
Flatbed Towing Mead NE
This type of truck has a bed that can be tilted up and down so that a vehicle can loaded on to the bed, either being pulled up with a winch or driving up under its own power. Flatbeds are used to haul vehicles that owners want to keep as safe as possible.  They are also used to move severely damaged vehicles from the scene of an accident.
Request a free quote: Tow Truck Services Mead NE
 24 HOUR TOWING SERVICE MEAD NE
724 Towing Services Omaha has been in business for over 20 years, so we know our customers and we know our city. We have the best 24 hour towing in MEAD NE and we know that your time is important. We can bring you to a mechanic shop of your choice or recommend one of the reputable shops we partner with in Mead NE.
 FLAT TIRE SERVICE MEAD NE
You weren’t expecting that pothole to force you over to the side of the road. With our 24 hour tire service we will get there fast and get you back on the road, whether you need help with a tire change or a tow to a nearby shop to get a replacement.
JUMP START MEAD NE
You’re walking out of your apartment and notice a good looking gal with the hood of her car open, looking at the engine with desperation. You go over and ask what’s wrong. The car battery is dead, and she’s late for class. She asks you if you can give her jump. You look down at the ground, kick some rocks, and offer to call 724 Towing Services Mead NE instead.
LOCKOUT SERVICES MEAD NE
As soon as you heard the door close you realized it — you locked the keys in the car. Don’t worry, 724 Towing Services Mead NE has 24 hour emergency roadside service for any problems that you have with fast response time and professional service.
 COST OF TOW TRUCK SERVICES IN MEAD NE
Average Towing Cost Per Mile
Most tow companies charge between $50 to $125 for a five or ten-mile local tow, or a $75 hook-up fee and $2 to $4 per mile for long-distance towing. The average 40-mile tow will range from $125 to $250. Before you call a tow truck company, check your car insurance policy.
Average Range: $75 to $125
Minimum Cost: $50
Maximum Cost: $300
Request a free quote: Tow Truck Services Mead NE
Why Would I Need to Be Towed?
Cars are towed because they are unable to get from one place to another reliably and may be stuck on the side of the road. Most often, there is something broken within the car that causes it to be undrivable. The vehicle may not start, or you may have one or more car tires that are deflated. Also, you could have trouble with your:
·         Starter
·         Battery
·         Engine
If your battery is low, getting your car jumpstarted will give the battery enough power to get you to your next location. Sometimes a battery is so dead that it will not start the battery and it requires a tow truck.
What Services Do Car Towing Companies Offer?
Tow truck drivers offer a surprising amount of services. Not only do they tow your car, but they often provide roadside assistance. If your vehicle does not start because you ran out of gas, a tow truck company will bring gas to you. Here are some other services they offer:
·         Refill gas
·         Jumpstart a battery in a dead car
·         Unlock the car door
·         Transport a broken car
·         Pull out a stuck car
·         Tire change
Towing Cost Estimator
Before giving you a price, tow truck service companies will factor into your towing rates:
·         How far they must tow the truck,
·         How large of a car you have to tow,
·         How difficult it is to get the vehicle onto the tow truck (if it’s muddy or on a steep slope), and
·         The time of day.
 Distance
Tow truck companies usually have a minimum charge to cover their business costs such as gas. This minimum rate of about $50 usually includes a towing distance of between 5–10 miles. Each company has a different minimum mileage amount included, so be sure to ask when you speak with your local company.
Size of Vehicle
The size of your car to be towed may also affect the price. A standard fee includes a 4-door sedan, but often trucks and large SUVs have an additional charge. Each company varies, so check with your local company for a more accurate estimate. Typically, the extra cost is between $10–$35.
Time of Day
Another factor to consider in the cost of a tow is the time of day. After-hours towing typically starts at 8 or 9 p.m. and ends between 6–8 a.m. Each company’s after-hours service varies. Some companies’ additional cost is as low as $5. Others charge up to a $150 one-time fee.
Roadside Assistance Cost
As the name suggests, roadside assistance companies help with all the needs you may have if your car is acting up. They can help with many roadside needs, such as replacing a flat tire and jumpstarting a car. Roadside assistance is also a reliable service if you need a tow truck. These companies have relationships with local tow truck companies and will refer you to the one nearest you. Also, some credit card companies and auto manufacturers offer a free towing service for all their customers.
AAA Towing Cost
Membership with a roadside assistance company can range from $52–$144 per year with nationally known companies such as AAA, AARP, and All-State Motor Club. Most of these service providers will cover the cost of towing your vehicle up to 100 miles. There are many roadside assistance companies that you can join. Each company has various programs and expenses, but they all offer services such as: towing, gas refills, jumpstarts, and flat tire repair services.
Roadside Assistance Membership Clubs
For example, Allstate offers a Roadside Advantage plan or a Platinum Elite plan. The cheaper plan maxes out its roadside assistance benefits at $150, whereas the more costly plan ends reimbursement at $250. The cost for each service can also depend on your region. When you check prices with your local companies, be sure to ask about renewal fees for the future. Paying a yearly fee for roadside assistance can also benefit you in other ways—membership can include getting discounts on car rentals, flights, hotels stays, and restaurant meals.
Request a free quote: Tow Truck Services Mead NE
 FREQUENTLY ASKED QUESTIONS – TOW TRUCK SERVICES MEAD NE
Does My Car Insurance Company Cover Roadside Assistance or Towing Costs?
Your car insurance company may include roadside assistance or towing costs. Each company is different, so you should check with yours and see if this service is available. Many of the large car insurance companies offer this service for an additional price, such as Progressive, USAA, Allstate, and Nationwide.
What if I need to get towed after an accident?
After a car accident, most insurance companies will cover the cost of a car tow within the insurance claim. The services a car insurance company offers after an accident varies with each company and coverage type. If you have questions about specific costs, call your car insurance agent.
How Much Does Towing Cost Per Day?
If you get towed, storage fees at impound lots range from $30 to $80 per day. Based on a city bylaw, you may get charged a quarter of the daily rate per hour for the first four hours your vehicle is impounded.
How Much Does Boat Towing Cost?
The cost to tow a boat ranges from $200 to $500 per hour. Additional options include a sea towing membership which costs $149 to $249 per year for unlimited towing.
How Much Does a Camper, RV, or Big Rig Cost To Tow?
The cost to tow a camper, RV, or big rig typically ranges from $4 to $7 per mile. For example, an 80-mile tow of an RV will cost between $450 to $600.
   24 HOUR TOW TRUCK SERVICES MEAD NE
724 TOWING SERVICES OMAHA
REQUEST MORE INFORMATION. CONTACT US!
 CONTACT:
724 Towing Services Omaha
Leading Towing and Roadside Assistance Service in Omaha NE Council Bluffs IA!
CALL Towing Service: (402) 401-7564 : http://www.towingserviceomaha.com/
CALL Roadside Assistance: (402) 590-8094: http://www.roadsideassistanceomaha.com/
CALL Mobile Mechanic 1: (402) 401-7561: http://www.mobileautorepairomaha.com/
CALL Mobile Mechanic 2: (402) 401-7563: http://www.mobilemechanicomaha.com/
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Omaha Nebraska Towing, Roadside Assistance and Recovery Services
Open 7/24
Website: http://www.towingserviceomaha.com/
  SERVICES:
 Towing
Tow Truck
Jumpstart
Tire Change
Wrecker Service
Lock Out Services
Private Parking Towing
Accident Towing
Car Towing
Truck Towing
Flat Tire Repair
Emergency Towing Service
24 Hour Tow Truck
Mobile Auto Repair
Mobile Truck Repair
Roadside Assistance
 SERVICES AREA:
 Omaha-Council Bluffs Metropolitan Area: Downtown Omaha, Central Omaha, Southwest Omaha and Sarpy County, including the communities of Omaha, Bellevue, Blair, Carter Lake, Elkhorn, Fort Calhoun, Fremont, Gretna, La Vista, Millard, Papillion, Ralston, Springfield, Plattsmouth, Arlington, Ashland, Louisville, Wahoo, Yutan and Waterloo, NE, Mead NE | Mead NE | Mead NE | Cedar Bluffs Ne | Cedar Creek Ne | Mead NE | Colon Ne| Mead NE |Elmwood Ne | Mead NE |Mead NEbraska |Mead NEbraska |Mead NE | Herman Nebraska | Ithaca Ne |Kennard Ne |Mead NEbraska |Mead NE |Manley Ne |Mead Ne | Memphis Ne | Missouri Valley Ne | Murdock Ne | Murray Ne | Nehawka Ne |Nickerson Ne | Omaha Ne | Papillion Ne | Plattsmouth Ne | South Bend Ne | Springfield Nebraska | St Columbus Ne | Univ Of Ne Med Center Ne | Valley Ne | Wahoo Nebraska | Washington Ne Waterloo Ne | Waverly Ne | Weeping Water Ne |Yutan Nebraska and Missouri Valley, Avoca, Glenwood,  Council Bluffs, IA. Zip codes: 68007, 68010, 68022, 68102, 68104, 68105, 68106, 68107, 68108, 68110, 68111, 68112, 68114, 68116, 68117, 68118, 68122, 68124, 68127, 68130, 68131, 68132, 68134, 68135, 68137, 68142, 68144, 68147, 68152, 68154, 68157, 68164, 68178.
 More information is at:
FX Mobile Mechanic Services Omaha, http://www.mobilemechanicomaha.com/
Mobile Auto Truck Repair Omaha, http://www.mobileautorepairomaha.com/
Omaha Mobile Mechanic, http://www.mobilemechanicnearomahane.com/
724 Towing Service Omaha, http://www.towingserviceomaha.com/
Towing and Roadside Assistance Service, http://www.roadsideassistanceomaha.com/
0 notes
dwdelaney-blog · 5 years ago
Text
dec2018
12/1
https://drive.google.com/open?id=1HXN49zYAyChYs4o0zpcLGwGzARKX3WmQ
I am calling this a no - to the question I asked a couple days ago on the fbuckley site
"Fbuckley"
Dennis Delaney <[email protected]>
10:40 AM (0 minutes ago)
to me
Defecation stim this morning - note the plate on the guy that pulls up next to me - and the location - I dont ordinarily mention this sort of thing b/c its so common - I may start including this in the audio notes -- Sent from Fast notepad
Dennis Delaney <[email protected]>
10:41 AM (0 minutes ago)
to me
Frank edwards - hes fd - gets schaive endorsement - hes one of the wide awakes - xa long industrial chem - grandview - furman milburn - medeival re enactment - knightx2 - bed bugs - nabors - mental illness frame - ed smith - tx is his jx - he was the regional - 10 states - jeffe - he would mingle w/ the pols in tx - big leagues - spfld dont play - Edwards - the wife runs for coroner - may have gotten the job - despite being clearly unqualified - elected position - this is yoursimpsons link btw - conan obrien sidekick is fromthe patch - thats why certain stories and inds haveil link - not just shelbyville - sang county coroner was norm richter for decades - he was coroner like all his adult life - xa spfld funeral biz - see esp don hickman - shs image - etc -- Sent from Fast notepad
Dennis Delaney <[email protected]>
10:42 AM (0 minutes ago)
to me
It - rushton - spfld mayors race Frank edwards - jim langfelder Thursday, Nov. 29, 2018 12:07 am Familiar faces in mayoral race Contest pits incumbent against former alderman By Bruce Rushton Former alderman Frank Edwards, left, will face Mayor Jim Langfelder in the April mayoral election. It’s been a dozen years since Springfield has seen a two-horse mayoral race. In 2007, incumbent Tim Davlin shellacked Bruce Strom, who got less than 40 percent of the vote, both in the primary and the general election. In 2011, seven mayoral candidates crowded the primary ballot; in 2015, there were five. And now, we are, again, down to two, with former alderman Frank Edwards being the only candidate to file against Mayor Jim Langfelder, who never has had a close call at the polls. Before winning the mayor’s post in 2015 with 55 percent of the vote, Langfelder had last faced an opponent in 2003, when he got nearly 60 percent in his first of three successful bids for treasurer. Edwards says he figures he’s the underdog, but that’s true of anyone running against an incumbent. He says he can’t think of anything that the mayor’s done well; Langfelder says he’s done plenty. The candidates’ views also diverge on money. Edwards, whose campaign committee filed organization papers last week, predicted a $300,000 price tag for his campaign, with the tab for both candidates exceeding $500,000. The mayor, who spent nearly $200,000 in 2017 and had $52,000 on hand at the end of September, projected his campaign budget at $100,000, noting that there will be no primary before the April 2 general election. Edwards has been in the mix since October, when he attended a meeting at headquarters for Laborer’s Local 477, whose business manager, Brad Schaive, at the time said he was trying to find candidates to challenge Langfelder. Edwards declined to tell Illinois Times who attended the meeting, Schaive could not be reached for comment. Rosemarie Long, chairwoman of the Sangamon County Republican Party, said that the GOP doesn’t plan to issue an endorsement in the nonpartisan race. “But that doesn’t mean we won’t work to support him,” Long said. Edwards, who got party support when he ran for city treasurer in 2015, said he expects labor support in the mayor’s race. The mayor chuckled when asked whether he and Schaive have exchanged Christmas gift wish lists. “We’ve never exchanged Christmas gifts,” Langfelder said before praising Schaive for being an effective union leader. “He’s a great leader for his group,” the mayor said. “I have to represent 115,000 people.” Langfelder downplayed the importance of organized labor’s support of his 2015 candidacy. “I owe the victory to the voters of Springfield,” the mayor said. “They were one of many groups that helped out.” Edwards last appeared on a municipal ballot in 2015, when he was beaten by Misty Buscher, who’d never before run for elective office and won the treasurer’s office with 55 percent of the vote over the veteran officeholder. “I can’t explain that, to be real honest with you,” says Edwards, who allows that he may have underestimated his opponent. “I didn’t work as hard as I should have. I wasn’t out there fighting the battle that I should have fought, educating the people like I should have done.” This time, Edwards says, will be different. “I think it’s going to be an all-out fight,” he says. Edwards criticizes Langfelder for pushing through tax hikes. “I see people leaving, I see job loss,” Edwards says. “Our town’s dying. And yet our taxes keep going up.” Edwards says the city should be able to balance books from efficiencies as opposed to raising taxes, and he says he’d instill an immediate hiring freeze if he’s elected. “Our finances are in terrible shape,” he says.  “If we’re raising taxes, why are we hiring people?” Edwards also says that crime is an issue, pointing to a real-estate website called neighborhoodscout.com, which scores cities on crime and says that Springfield is a four on a 1-to-100 scale, with 100 being safest, making the capital city more dangerous than East St. Louis, which got a six, and Chatham, which was rated at 82. Edwards said that he has not examined crime statistics published by the U.S. Department of Justice, which show that both violent crime and property crime rates in Springfield have remained essentially flat between 2014, the year before Langfelder took office, and last year, the most recent year for which statistics are available. Edwards wouldn’t say whether he’d replace police chief Kenny Winslow, who was on the wrong end of a no-confidence vote by officers last year. “I’m not prepared to say that right now,” Edwards said. He said he didn’t have a position on whether the city properly handled the case of Samuel Rosario, an officer fired in 2017 after getting into a fistfight with a man who had exchanged insults with the officer. Edwards said it wouldn’t be appropriate to comment on the case of Sgt. Gary Wangard, who is under investigation after a woman was shot in October, five days after the sergeant was captured on video telling an arrestee that the woman’s son had been an informant. Edwards said he can’t think of anything that Langfelder has done well. “I’ve tried to come up with something,” Edwards said. “That’s why I’m running for mayor.” “Evidently, he hasn’t followed city government very well,” Langfelder responded. The mayor pointed to the city’s successful effort to persuade the legislature to enable renewal of the downtown tax-increment financing district as one of many accomplishments. He also said he’s made hard decisions such as pushing for Bicentennial Plaza and demolition of the YWCA building on a now-vacant block with a purpose yet to be determined. “The hard decision was bringing down the Y – I took the hit on it, now people see the magnificence of the (governor’s) mansion,” said Langfelder, who added that Edwards, while an alderman, voted to purchase the property without first getting an appraisal. “We’ve been making the tough decisions and really moving plans forward.” Contact Bruce Rushton at [email protected]. -- Sent from Fast notepad
Dennis Delaney <[email protected]>
10:42 AM (0 minutes ago)
to me
King - hrh - hank - tom anderson beavis and butthead The hill charachter is a spin off of the anderson charachter - judge u uses the same voice and only made slight changes to the appearance - not latest appearnce of hank is ufc - shumate is big mma fan - ufc - xa fudd - comedy - comed - fu theme - shumate was do around the same time as cofer black - bunn badgers - bw - sticfusion - auger bush - bunn - ronsumate - xa sonic - heffe ron - op - ron howard - happy days - 123 oclock - and see 2m - m2 - mu - res - lil ruby - xa ufcw - ameren 10 mi sstl - roth - anderson - an dre sun - soo - note generally - hank is h/k - the boy is bobby - -- Sent from Fast notepad
Dennis Delaney <[email protected]>
10:43 AM (0 minutes ago)
to me
Corsi has been promised a pardon -- Sent from Fast notepad
Dennis Delaney <[email protected]>
10:43 AM (0 minutes ago)
to me
King - hank r hill - rutherford - hayes Rutherford b hayes - h yes aye - is - eyes - consent - icu - xa ilga rutherford -- Sent from Fast notepad
Dennis Delaney <[email protected]>
10:44 AM (0 minutes ago)
to me
Maga - maggie - thatcher - mage wizard intel - m&ga - big - bigly - wal mega lo mart - xa facio us - gray et again - grey grey - graze - res -- Sent from Fast notepad
Dennis Delaney <[email protected]>
10:45 AM (0 minutes ago)
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Mannafort -  magallanes - comet - little kings - steven - collusion - hic - 11/29 ny headlines - board games -- Sent from Fast notepad
Dennis Delaney <[email protected]>
9:52 AM (0 minutes ago)
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Fletch - u might be right Chase - ache - bunn - po - scso - the mental illness stuff - the stuff about the 15 yr old - bill haley and the comets - ierc - wide awakes - military academies - the lawsuit - u were right - they lost - badly - they arent fooling anyone w/ that nonsense - and it doesnt matter - the real civics lesson starts after they lost - the po - selective enforcement - hard to believe - usattys was me - cifa was me - lam - no fooling -- Sent from Fast notepad
12/8
Nyt 12/8 - trump dod guys - Gen mills - cereal - sere guy - mil&mil - milly burns - montgomery - desert fox - dessert fox - tom fox - redd fox - ox hunt - murdoch - fox channel - comedy - Simpson - king of the hill - ailes - Miley cyrus - wal - megalomart - mega - maga - not omega - wont stop the chem - regardless of legal judgment - smiley - mi - David goldfein - joe dunford - implied dispute of damages - mills is 82 airborne - a2 - e&t - etu brute - 10th mtn - lance mountain - precinct 10 - x - ab - 33 - psych - fronkenstein - martin - 2brains - kung fu - 10th mi stl - caths - alton - paradise - slu callis - x - xi - soccer football - futbol- ecks - noonan - wharton - carnduff - gnuteck - sticfusion - bilbray vegas lahood - torricelli - riggle wavering mayor houston - hurricane fence sears - carlucci - guards - wackenhut - securitas - cra - ierc - perc - dph sacco demarco - Joseph f dunford - joseph aboud - was right about cifaD
Dennis Delaneyto me
2 minutes agoDetails
Nyt 12/8 - trump dod guys - Gen mills - cereal - sere guy - mil&mil - milly burns - montgomery - desert fox - dessert fox - tom fox - redd fox - ox hunt - murdoch - fox channel - comedy - Simpson - king of the hill - ailes - Miley cyrus - wal - megalomart - mega - maga - not omega - wont stop the chem - regardless of legal judgment - smiley - mi - David goldfein - joe dunford - implied dispute of damages - mills is 82 airborne - a2 - e&t - etu brute - 10th mtn - lance mountain - precinct 10 - x - ab - 33 - psych - fronkenstein - martin - 2brains - kung fu - 10th mi stl - caths - alton - paradise - slu callis - x - xi - soccer football - futbol- ecks - noonan - wharton - carnduff - gnuteck - sticfusion - bilbray vegas lahood - torricelli - riggle wavering mayor houston - hurricane fence sears - carlucci - guards - wackenhut - securitas - cra - ierc - perc - dph sacco demarco  - Joseph f dunford - joseph aboud - was right about cifa More like this 'Little Hint' From President About the Joint Chiefs: [National Desk] Cooper, Helene. New York Times, Late Edition (East Coast); New York, N.Y. [New York, N.Y]08 Dec 2018: A.15. Publisher logo. Links to publisher website, opened in a new window. Full text Details Translate Full text WASHINGTON -- President Trump is expected to name Gen. Mark A. Milley, the Army chief of staff, to be the next chairman of the Joint Chiefs of Staff, the top-ranking military position in the country, administration officials said on Friday. Mr. Trump teased the decision in remarks to reporters at the White House on Friday, saying that he would make an announcement at the Army-Navy football game on Saturday in Philadelphia. "I can give you a little hint: It will have to do with the Joint Chiefs of Staff and succession," the president said. Mr. Trump, who made several staff change announcements on Friday, met two weeks ago with General Milley and the Air Force chief of staff, Gen. David L. Goldfein, the two men believed to be in contention to succeed Gen. Joseph F. Dunford Jr. of the Marines, whose term as chairman expires next autumn. It is unusual for a successor to the top military job to be chosen so early, but the president has long been known to have a preference for General Milley, an ebullient officer who is well known in the halls of the Pentagon and at Army bases around the world. That preference for General Milley was at odds with Mr. Trump's defense secretary, Jim Mattis, who is believed to have wanted General Goldfein for the job. But Mr. Trump has in the last few months been overriding Mr. Mattis on a number of issues, most recently the decision to send American troops to the southern border with Mexico to counter caravans of migrants making their way north from Central America. But Pentagon officials said that Mr. Mattis, a retired Marine, was perfectly willing to work with General Milley, a graduate of Princeton University who also holds a master's degree in international relations from Columbia University. General Milley has a long military pedigree with some of the Army's legendary units, like the 82nd Airborne Division and the 10th Mountain Division. He has served multiple combat deployments in Afghanistan and Iraq. Before he was appointed Army chief in May 2015, General Milley was head of Army Forces Command at Fort Bragg, N.C., where he decided to charge Sgt. Bowe Bergdahl with desertion for walking off his post in Afghanistan in 2009. Sergeant Bergdahl was captured and held by the Taliban for five years and was released last year in exchange for five Taliban prisoners held at the military prison at Guantánamo Bay, Cuba. He was dishonorably discharged last year. A Boston Red Sox fan, General Milley carries himself with the kind of earthy manner that screams Fenway Park. He does not shy away from the occasional ribald story, although he does sometimes pepper conversations with talk of "little engines that could" and red cabooses and other well-worn references to inspirational stories. At the same time, anyone talking to him knows where they stand; he is direct, an approach that played well in Afghanistan, where he was the No. 2 American commander. He was popular among the troops he commanded and got on well with Afghan military officers and civilian officials, even when he pushed back against some of their wilder claims about the war. His political skills -- the same skills he used in the last two years to become a favorite of Mr. Trump -- were on display during a day trip in summer 2013 to northern Afghanistan, where he listened patiently as a senior Afghan security official blamed Pakistanis and other foreigners for all the violence in the country. General Milley responded politely but firmly, saying that while foreign insurgents were exacerbating the situation, the Taliban are an Afghan movement, and that it was ultimately up to Afghans to work out their differences if they wanted peace in their country. At the time, it was a message that Afghans had long ago tired of hearing from the Americans, but General Milley managed to deliver it without offending his host. Five years later, American military officials are still delivering that same message, as the Afghanistan war continues on. As the Army chief of staff, General Milley has instead turned his attention to whether almost two decades of fighting in Afghanistan -- and Iraq and Syria -- has taken away from the Army's ability to fight a land war against a more traditional military adversary. "Today, a major in the Army knows nothing but fighting terrorists and guerrillas, because he came into the Army after 9/11," General Milley said in an interview in 2016 with The New York Times. He described a loss of what he called muscle memory: how to fight a large land war, including one where an established adversary is able to bring sophisticated air defenses, tanks, infantry, naval power and even cyberweapons into battle. Photograph Gen. Mark A. Milley of the Army is expected to be President Trump's choice to lead the military. (PHOTOGRAPH BY GABRIELLA DEMCZUK FOR THE NEW YORK TIMES) Word count: 806 Copyright New York Times Company Dec 8, 2018
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12/10D
Dennis Delaneyto me
1 minute agoDetails
Steil - links to other cities - fema Esposito nyc ema dir He was nypd & oem - & carlyle badger - xa spfld - where steil is connected to irv - ffs are patronage - and do ops - note esp - saathoff pacman - acherman - terry nelson - duane gibson - wal - omnimedia - tyler perry - see also sticfusion - 10th mi stl - 10 - ab - 10th precinct - 33rd - il plates - lol - ala - xa alec baldwin - dave keil radio guy - eng st neighbor - package store owner - po leadership law enf intel - moonlighters - selective enforcement - xa gnuteck - links to pols
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12/11
uicksilverD
Dennis Delaneyto me
2 minutes agoDetails
Quicksilver Mercury group - aiw - sylvester - danbury hatters - mad as a hatter - mental illness frame - toxic substances - demyelinization - hypersensitivity - aiw as economics - pound sterling - tic tac - watches - cit scso - cat peoria - cat urine virus - carlyle - barnum - achey breaky - smiley - wal - nsa badgers - haspel video - pound tic tac x/o - airport - ab - ecks futbol - carnduff - noonan capranica - abe 33rd - ala - plates lol - laffers
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Natl rev 12/17 art re watchesD
Dennis Delaneyto me
2 minutes agoDetails
Natl rev 12/17 art re watches P41-42 - luminous dials - sabotage - rolex - fam - military ops - grand seiko - xa bunn - sangamo meters
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Mercury public affairs - quicksilverD
Dennis Delaneyto me
3 minutes agoDetails
Mercury public affairs - quicksilver Russian links charlotte & ussr - deripaska - aluminum/spk - boeing - redmond - preston gates - started by guy w/ burson ties - bought by omnicom/pr and dc ops folded into fleishman hillard - early ldrshp has ties to nj - chris christie - mercury group is pr gov affairs - lobsters reps uber xa fixer - blago Trying Cash and Cocktail Galas To Ease Bite of U.S. Sanctions: [National Desk] Vogel, Kenneth P. New York Times, Late Edition (East Coast); New York, N.Y. [New York, N.Y]11 Dec 2018: A.1. Publisher logo. Links to publisher website, opened in a new window. Full text Details Translate Full text WASHINGTON -- On a July evening, Trump administration officials and allies, including the president's personal lawyer, Rudolph W. Giuliani, gathered with investors atop the Hay-Adams hotel overlooking the White House for a cocktail reception featuring a short presentation by the Democratic Republic of Congo's special envoy to the United States. An invitation for the reception billed it as an opportunity to learn about "the role Africa plays in gaining access to critical minerals, such as cobalt" and to discuss "the strategic relationship" between the United States and the nations of Africa. In fact, the reception was part of an aggressive $8 million lobbying and public relations campaign that used lobbyists with ties to the Trump administration to try to ease concerns about the Congolese president, Joseph Kabila, whose government was facing threats of additional sanctions from the Trump administration for human rights abuses and corruption. The lavish cocktail party was one example of a lucrative and expanding niche within Washington's influence industry. As President Trump's administration has increasingly turned to sanctions, travel restrictions and tariffs to punish foreign governments as well as people and companies from abroad, targets of those measures have turned for assistance to Washington's K Street corridor of law, lobbying and public relations firms. The work can carry reputational and legal risks, since clients often come with toxic baggage and the United States Treasury Department restricts transactions with entities under sanctions. As a result, it commands some of the biggest fees of any sector in the influence industry. And some of the biggest payments have been going to lobbyists, lawyers and consultants with connections to Mr. Trump or his administration. "People overseas often want to hear that you know so-and-so, and can make a call to solve their problem," said Erich Ferrari, a leading Washington sanctions lawyer who said he has tried to disabuse prospective clients of such notions. It is a perception that matches up with the pay-to-play mind-set that defines politics in many parts of Africa, Asia, the Middle East and the former Soviet states. As politicians and executives from those regions have increasingly been targeted by sanctions, they have sought to apply that approach -- backed by huge sums of cash -- to navigating Washington, lobbyists and former government officials say. This has been encouraged, they say, by the willingness projected by Mr. Trump and his team to make deals around sanctions and tariffs exemptions. Previous administrations had worked to wall off politics from those processes, which are supposed to be overseen primarily by career officials and governed by strict legal analyses. In June, after a personal intervention by Mr. Trump, the Commerce Department rescinded sanctions that could have crippled the Chinese technology giant ZTE, which had fought the sanctions through an intense three-month lobbying push that cost $1.4 million. A $108,500-a-month lobbying campaign has helped delay the imposition of sanctions against an industrial conglomerate owned by the Russian oligarch Oleg Deripaska. Among the leaders of the lobbying efforts for both ZTE and Mr. Deripaska's companies was Bryan Lanza, a former Trump campaign aide who maintains close ties to administration officials. His firm, Mercury Public Affairs, has signed other clients facing punitive measures from the United States government, including the United States subsidiary of Hikvision, a company owned by the Chinese government. The company, according to lobbying filings, paid a Mercury team including Mr. Lanza a fee that started at $70,000 a month to lobby on the carrying out of a military-spending bill. The bill bars the United States government from purchasing video surveillance products made by a handful of Chinese companies, including Hikvision, ZTE and Huawei, whose chief financial officer was arrested in Canada at the request of the United States government, apparently on suspicion of violating sanctions against Iran. Sanctions targets who had not previously tried to win reprieve are sensing an opening. Viktor F. Yanukovych, the former president of Ukraine, who had sanctions levied against him in 2014, has discussed a push to win relief and refurbish his image with well-connected law and lobbying firms including Greenberg Traurig. Among the other Trump-linked lobbyists who have received big contracts from targets of sanctions and tariffs is Brian Ballard, a top fund-raiser for Mr. Trump's campaign and the Republican National Committee. His firm signed a $125,000-a-month contract in August 2017 to represent the Turkish-state-owned bank Halkbank, which has been working to avoid punishment for its role in a billion-dollar scheme to evade sanctions on Iran. The representation brought Mr. Ballard into discussions with Mr. Giuliani, who represented a gold trader charged in the scheme. Then there is the lawyer Alan Dershowitz. His criticism of the special counsel's investigation of Mr. Trump has endeared him to the president. But Mr. Dershowitz also has a long history of representing clients in transnational legal matters, including sanctions. Mr. Dershowitz is advising Dan Gertler, an Israeli billionaire who was the target of sanctions by Washington last year for using his connections to Mr. Kabila, the Congolese president, to facilitate what the Treasury Department called "opaque and corrupt mining and oil deals." Mr. Dershowitz called Mr. Gertler "a very good person" who is "being targeted primarily because of the actions of other people." While Mr. Trump has invited Mr. Dershowitz to the White House to discuss Middle East issues on multiple occasions, Mr. Dershowitz said he had not used his access to lobby on behalf of Mr. Gertler. "I would never raise an issue like this," he said. Mr. Kabila's government has stocked up on consultants who have cast themselves as able to broker access at the highest levels of the administration. It has paid $8 million to its security contractor, an Israeli firm called Mer Security and Communication Systems, to hire American lobbyists, according to lobbying filings. Mer paid $500,000 in April 2017 to Alston & Bird, the firm of former Senator Bob Dole. Mr. Dole's team indicated that it could secure a meeting between Mr. Kabila and Mr. Trump, according to people familiar with the relationship. The meeting never happened, and Mer ended the subcontract in frustration. Mer proceeded to invest millions more in lobbying and public relations firms with lower profiles but closer ties to the Trump team. Lobbying filings show $360,000 paid by Mer to Adnan Jalil, a former congressional liaison for Mr. Trump's campaign; $250,000 to the firm of Nancye Miller, the wife of the Trump campaign adviser and former C.I.A. chief R. James Woolsey Jr.; $680,000 to the firm of former Representative Robert L. Livingston, an early Trump endorser; and $598,000 to the firm of Brian Glicklich, who has represented Trump allies such as Breitbart News and Rush Limbaugh. Mer also agreed to pay $1.25 million to the firm of Robert Stryk, who had worked with Trump campaign officials, to organize the Hay-Adams event and meetings around it for Mr. Kabila's special envoy to the United States. (Mr. Stryk's firm, Sonoran Policy Group, also signed a $100,000-a-month contract in August to represent Somalia in its bid for increased military aid from the Trump administration and removal from its travel ban list. And Sonoran registered as a subcontractor for a law firm to lobby for a notorious Serbian arms dealer who was hit with sanctions for selling weapons to Liberia). At the time of the Congolese reception, the Trump administration and the international community were pressuring Mr. Kabila to step down, partly by intimating that his allies might face additional sanctions. Not only had he been accused of violent repression of dissent and looting millions, but he had overstayed the country's constitutionally mandated term limits by nearly two years. The Congolese officials at the reception posed for photos with Mr. Giuliani, and afterward there was some confusion about his connection to the lobbying effort. Francois Balumuene, the Congolese ambassador to the United States, suggested in an interview in September that his country was working with Mr. Giuliani to figure out the administration's position on an upcoming presidential election called by Mr. Kabila to avoid threatened sanctions. "What I know is that it is possible that Giuliani will let us know how to go ahead," Mr. Balumuene said. He referred additional questions about Mr. Giuliani's role to the country's special envoy to Washington, Raymond Tshibanda, who could not be reached for comment. Mr. Giuliani said he was not serving as an intermediary between the Democratic Republic of Congo and the administration. In an interview in September, he initially said he stopped by the reception for a half-hour to "say hello to people" and to impress a woman with whom he had been dining by taking her "to the top of the Hay-Adams to see a Washington party" with a "great view." But he later suggested that he attended at least partly because he was interested in exploring business opportunities, adding, "We've always wanted to see what's Africa all about." And someone familiar with Mr. Giuliani's business affairs said that one of his companies has recently been negotiating a consulting deal to work in the Democratic Republic of Congo, possibly through Mer. In text messages on Sunday, Mr. Giuliani said that "if I do it, it would only be security consulting" similar to what he does in other countries, not lobbying. "Beyond that, I can't say anything other than you can assume if we are working in a foreign country, we are doing security -- physical and cyber, antiterrorism, emergency management." It is not clear whether the lobbying overseen by Mer had much effect, and several of Mer's subcontracts with Trump-linked lobbyists have expired. Less than a month after the Hay-Adams event, Mr. Kabila announced that he would not seek a third term in presidential elections scheduled for this month. While some Trump administration officials are concerned that the elections are being tilted in favor of Mr. Kabila's chosen successor, the United States has not leveled additional sanctions against the country since Mr. Kabila's announcement -- an outcome some lobbyists on the account are privately claiming as a victory. In October, Mer signed a new $200,000 contract with a public relations firm called Sanitas International that was co-founded by Christopher Harvin, a senior adviser to the Trump campaign who had worked in President George W. Bush's administration. The firm is seeking to demonstrate to the news media that Mr. Kabila does, in fact, intend to step down and hold free and fair elections. Credit: KENNETH P. VOGEL; Jesse Drucker contributed to this report. Photograph Rudolph W. Giuliani at a reception hosted by a Democratic Republic of Congo envoy in July. (PHOTOGRAPH BY SCOTT MCINTYRE FOR THE NEW YORK TIMES) (A19) Word count: 1727 Copyright New York Times Company Dec 11, 2018 Mercury Public Affairs Mercury Public Affairs Mercury public affairs.png Basic facts Location: Washington, D.C. Type: Public Strategy Firm Affiliation: Bipartisan Top official: •CEO: Kieran Mahoney •President: Kirill Goncharenko Founder(s): Kirill Goncharenko and Kieran Mahoney Year founded: 1999 Website: Official website Connections •Brian Jones •Rick Wiley •Mike DuHaime •Roger Salazar Mercury Public Affairs is a bipartisan political strategy and consulting firm that focuses on campaigns and political communications ranging from advocacy advertising to litigation communications to media and public relations. The firm has multiple locations throughout the U.S and in Mexico City as well as London. The firm was co-founded, in 1999, by Kirill Goncharenko and Kieran Mahoney in Manhattan. The firm has since been purchased by Omnicom Group, a company that controls 1,500 marketing communication agencies around the world.[1] Omnicom Group's chairman is Bruce Crawford. Several past and present members of Mercury are working on presidential campaigns for the 2016 election cycle. Background Mercury Public Affairs was co-founded by Kirill Goncharenko and Kieran Mahoney in 1999. It began as a small political communications firm in Manhattan. By 2003, however, the firm had been purchased by the Omnicom Group, an international marketing and communications company.[2] In 2006, Mercury merged its Washington, D.C., government relations division with Fleishman-Hillard, another Omnicom media firm. The two firms kept their names and Mercury was responsible for daily operations.[3] Mercury offers a wide-variety of services in communications and marketing consulting:[4] Advocacy Advertising Crisis Management/Communications Digital Communications Government Relations Grassroots/Grasstops Integrated Campaign Management International Consulting Litigation Communications Market & Public Opinion Research Media & Public Relations Political Consulting 2016 Election Several current and former members of Mercury have active roles within some of the presidential campaigns for the 2016 election cycle. Mike DuHaime, a partner at Mercury, was appointed senior strategist for Chris Christie's presidential campaign on July 3, 2015.[5] That same day, former vice president of polling and advertising and managing director of public affairs at Mercury, Brian Jones, was selected as Christie's senior communications consultant.[5] Former managing director at Mercury, Rick Wiley, was appointed campaign manager, in July, to Scott Walker's presidential campaign.[6] Notable members past and present Kirill Goncharenko.jpg Kirill Goncharenko: Goncharenko is president and a founding partner at Mercury. From 1994 to 1998, he has worked as a managing director for the public relations firm, Burson-Marsteller. Goncharenko served as an aide to former Sen. Alphonse M. D'Amato (R-N.Y.). He has extensive experience in both the private and public sectors with regard to communications and strategy.[3][2] Kieran Mahoney.png Kieran Mahoney: Mahoney is a founding partner and current CEO of Mercury. He has served as a senior adviser to former Gov. George Pataki's gubernatorial campaigns in 1994, 1998 and 2002, including serving as the top strategist and manager of Pataki's 1994 campaign. In 2002, Mahoney was media consultant for the National Republican Senatorial Committee, working on independent expenditure campaigns for John Sununu (R) in New Hampshire, Norm Coleman (R) in Minnesota and Lamar Alexander (R) in Tennessee.[7] Brian Jones square.jpg Brian Jones (former): In 2003, Jones began working at Mercury as the vice president of polling and advertising, but left in 2004. However, Jones returned 2008 and stayed until 2011, when he became a partner with Black Rock Group. He has worked on George W. Bush's 2004 presidential campaign as the senior communications advisor. He has also worked as a communications director for the Republican National Committee and as the communications director for John McCain's 2008 presidential bid. Jones is the senior communications consultant for Chris Christie's 2016 presidential campaign.[8][9] Mike DuHaime.jpg Mike DuHaime: DuHaime joined Mercury in 2010 as a partner. He has worked on George W. Bush's 2004 presidential campaign as a regional political director. He also worked as a political director for the Republican National Committee (RNC) and campaign manager for Rudy Giuliani's 2008 presidential bid. In 2014, DuHaime served as the senior advisor to the Republican Governors Association (RGA) and oversaw national gubernatorial campaigns. DuHaime is the senior strategist for Chris Christie's 2016 presidential campaign.[10] Rick Wiley.jpg Rick Wiley (former): Wiley joined Mercury in March 2013 as a managing director in their Washington, D.C. office, but left in July 2015. He worked two presidential campaigns, George W. Bush's 2004 presidential re-election and Rudy Giuliani's 2008 presidential bid. He also worked as the executive director of the Wisconsin Republican Party and political director of the Republican National Committee (RNC). He was the campaign manager of Scott Walker's 2016 presidential campaign.[11][12] Erin Pelton.jpg Erin Pelton: Pelton joined Mercury's New York office in 2014 as a managing director. Prior to her coming to Mercury, she served as director of communications and spokesperson to the United States Mission to the United Nations under Ambassadors Susan Rice and Samantha Power under President Barack Obama's administration. From 2011 to 2012, she was communications director and assistant press secretary at the White House National Security Council. Between 2009 and 2011, Pelton was the spokesperson for the State Department’s Bureau of Near Eastern Affairs.[13][14] Recent news The link below is to the most recent stories in a Google news search for the terms Mercury Public Affairs. These results are automatically generated from Google. Ballotpedia does not curate or endorse these articles. Mercury Public Affairs - Google News See also Brian Jones Rick Wiley Mike DuHaime Roger Salazar Chris Christie presidential campaign, 2016 Scott Walker presidential campaign, 2016 External links Mercury Public Affairs Omnicom Group Footnotes Omnicom, "About Us," accessed July 16, 2015 Mercury, "Kirill Goncharenko," accessed July 16, 2015 Washington Post, "Republican to Lead Fight on Gun Violence," May 4, 2006 Mercury, "Strategies," accessed July 16, 2015 Washington Post, "Exclusive: Chris Christie hires presidential campaign manager and appoints senior staff," July 3, 2015 Politico, "The power players behind Scott Walker's campaign," July 14, 2015 Mercury, "Kieran Mahoney," accessed July 16, 2015 New York Times, "Emily Schell, Brian Jones," July 13, 2003 Black Rock, "Team," accessed June 30, 2015 Mercury, "Mike DuHaime," accessed July 16, 2015 Mercury, "Rick Wiley," accessed July 7, 2015 Politico, "The power players behind Scott Walker's campaign," July 14, 2015 Mercury, "Erin Pelton," accessed July 16, 2015 Politico, "Playbook," June 2, 2014
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Bay area property tax extension 2018D
Dennis Delaneyto me
3 minutes agoDetails
Bay area property tax extension 2018 Mercury public affairs
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12/12
Herr - wal - swatting
Wal y wal - megalomart - mrt - ba b - baise - louisville slugger - raynor elastic hart - walter - principles and agents - gentlemen - mus - ache - paprocki - ipi - tileman - denny has t hurt - mark denzler - I cant make this "stuff"up - wall y wall - walls - wallace - ides - walter - wal land wal - eng - this goes ay back - swimmers - fu - b&b - sauvage - glutamic acid - stim - sleep deprivation - bethesda - chevy chase - bunn - esda - judaism - res - uber - r e bu - albums - wal sparky - wally world - pink floyd - anglophilia - knights - horses - patch - mi - chess - dark side - prism - driftnet - fema horse guy - centaur - acherman - lincoln - vannelope - lol - 33rd - cle - cletus - celletti - stefunny peoria - 182 airlift - kit kit barnum - addiction frame is bogus - they tried that at trial and got laughed out of the room - thats why the judgment was so high - they couldn' just admit to what they have been doing - still wont - I guess
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GalvestonD
Dennis Delaneyto me
1 minute agoDetails
Galveston Gwb puts ila pres o rourke on labor bd Ila pres - obscene calls - threats - fist fights - galv lu is dirty - note also merger of ports - xa ftl moscatiello - suncruz - gotti gambino - and see frank the german - c l & e - shella - herschell - behind the scenes - kid rock
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John cornyn - where is he from where in tx - 2004 links?D
Dennis Delaneyto me
2 minutes agoDetails
John cornyn - where is he from where in tx - 2004 links? Xa galv deps - wal - perry - homicidal threats - arson - wacaser - hou meps - civaff - ports - longies - cleat - hanson - day labor - ed smith - shim - job at the factory - literally at a machine stamping out metal shims - tex mex - trucks - gwb homicidal threats frame - note esp port auth link from spk cleat futbol - spkattys - clute - follow usccb ldrshp - bob has a gavel collection - old friends from chamber - xa bunn - sangamo meters - dials - bunn made top secret stuff - instruments - subs - usn - water heaters - xa zito celnet - ovp - cheney halliburton galv - possible links to atl flightpath - Cornyn was gwb - ag - was tx supreme ct jdg - xa alberto gonzales - arriba - my pediatrician was a dr gonzales - xa kjell is the med soc lobster - ims - xa ama hq is chi - big pharma - team lift - rolex - benne & the jets - af - hvac - operant cond - psyops moved to "civaff"  bush admin did that - xa jpen talon - terr frame - unsubstantiated tip line - swatting - they knew I wasnt a terrorist - trump wants a new cos - like crime stoppers
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See tx22 - galveston - donna - texasNote esp stallone delay - herb henkel - kindred - mu - eric hall - boes - shriners - clown cars - dale patterson - ssc
Cornyn -
12/13
Im going to try to put together a timeline of the legal stuff - things I think might point toward when certain things happened - if there was a legal case -
Ive been trying to do this the right way - I think - everything ive tried hasnt worked - ive got nothing to lose - I may trying to do this the wrong way - just saying - new page re the legal stuff - page is at cringed
12/15
- google drive wont work - about 5 gig is missing from my google drive acct - cant tell what is missing - may have something to do w/ the post at cringed - think what I said is right - natsec - inv - doj - nsa blows up people that are wits - whistleblowers - xa press - will google drive - and flickr - other places
12/16
Pallazollo was rotary us pres - his wife is staab - pallazollo does an ad for some lube place in spfld
Palazzolo - possible op added to oil - farm chem often oil soluble - first responders - palazzolo fam and staab vehicles all get 10 percent off - regardless op added to gas would also show up in the oil filter - it would accumulate if driver used chem often
See esp - 912 - brahler- nudo - parma - ssdi - mhcci - cra - griswold - it could be the oil -
12/17
couldn't get into my google drive yesterday - at a lib in a a differrent town - tried for hours - will use wordpress or flickr if that happens - sites posted this month in addiction to the monthly -
foop - cringed - comeysubpoena - nabors - freedomu - fbuckley - bigfootyou -
the dates the sites were posted are listed with the text of the site - note esp that problems w/ computers happens after freedom site - Somebody is messing w/ my tablet as im trying to use it in the library
12/19 - tried to upload video of hot coffee from 2 libraries this morning - someone is messing w/ the computers - the audio is in the dec2018 file - computer not working at coffee shop this morning either - flickr not working either - somethings up - library a couple days ago not working either -
12/28
Tried to add to the cringe site
Wouldnt work - see at jan2019 - video wouldnt load to google - see at flickr - addiction frame bogus
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linhayden60-blog · 6 years ago
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Tron Wallet
1. WHAT IS TRON? Into their Words: �TRON is a blockchain-based decentralized standard protocol that aims to construct a worldwide free material leisure system with the blockchain and distributed storage technologies. � In Our Words and phrases: TRON are aiming in order to create an entertainment platform that permits content creators full control of their content. Think of a decentralised combo of Netflix, Vimeo and the App Shop. minimal payments HOW DOES TRON WORK? The particular TRON work is an very complicated one, we will endeavor to highlight its key functions but encourage you in order to read their whitepaper together with complete additional research in case you want to find out the more often technical details associated with the venture. We can first discuss the TRON token. The TRON Expression There are in fact about three different tokens required in the TRON project: TRONIX, TRON Energy and even the TRON 20 Expression; we�re going to rapidly describe all three and even their uses listed below. TRONIX (TRX) � This can be the small obtainable for purchase/trade upon the exchanges; it is definitely forced to access the TRON podium and is in addition used to buy and sell content material upon the idea. TRON Power (TP) � This really is effectively based up TRONIX; people volunteer to secure their own TRX and obtain TP in return, as very well as voting rights and even other privileges in the TRON ecosystem. TRON Energy can be not tradable and would likely of course be a long-term motivation. TRON Run is similar to Steem Power used on the Steemit platform. TRON 30 Expression � TRON 30 Token allows content inventors to build and issue their own own tokens, similar in order to Waves and NEM. This Platform At its most simple, content designers will always be able to list their content on the TRON platform and make this available; this could be music, films, graphics and many others. These transactions will be done using the TRX expression and without the involvement associated with any fees. This TRON system will in addition offer offers to content creators in order to really encourage them all to place their particular written content on the podium to help stimulate the TRON ecosystem. Other crypto platforms will also be able to host in the TRON platform although offering their own tokens. Customers would be in a position to transfer these bridal party into any other on the platform using TRX since a passage currency. 3. ARE TRON SOLVING TRUE MARKET COMPLICATIONS? #1 Difficulty � Censorship & Centralization In many countriesm internet censorship and restriction is definitely rife; government involvement stands for users are routinely not able to access specific internet sites. In China, for instance, people are not able to gain access to Facebook or perhaps Snapchat, while the Iranian government have got prevented access to both Instagram and Telegram. TRON�s Answer The decentralized dynamics from the project means this should be free from censorship or interference. #2 Challenge � High Channel Costs One problem experienced by means of content creators when seeking to distribute their content could be the high fees or payment rates incurred by press platforms just like the App Shop and Google Play. TRON�s Answer Content inventors may have sole control connected with their very own product as effectively as direct access on their consumers and, without the particular involvement of the middlemen, these prices are enormously reduced. five. WILL THE TRON TOKEN INCREASE IN VALUE? This is one more incredibly important point that men and women generally overlook when trading in Cryptocurrencies � is definitely the token cost genuinely linked to the software use? Investing in Cryptos is not much like traditional investing � when one buys stocks in a company, you happen to be buying ownership. As the particular organization makes increased earnings, typically the share price will increase as well as your investment benefit will climb also. Together with the the vast majority connected with Cryptocurrencies, the tokens seldom symbolize shares. For that reason, it�s simple for the company in order to be prosperous (i. at the the CHIEF EXECUTIVE OFFICER and employees get rich) and however the token costs may well actually fall if these people aren�t accurately linked to help platform use. The SOLELY factor determining symbol price tag is supply and requirement on exchanges. Obviously, source and demand are impacted by a lot of factors however the price all occurs down to the mix of the two of these. Because connected with this, it is vital to ask yourself the following two questions: Demand � Will there be symbol demand on the exchanges? Supply � Maybe there is excessive pumpiing hindering selling prices? Let�s first look at demand: What Are The Sources of Demand? Users will be required to hold TRON bridal party in get to access the system plus, on top associated with this, all transactions may also be completed using TRX. As more content is listed on the TRON software together with users convert to the platform, the demand for the particular symbol will increase and even the price must also. Typically the Result? Tron Wallet regarding the TRON token is enough from the demand for the platform. TRON is long gone this test. What Is definitely The Most likely Inflation Price? Tronwatch Desktop Wallet created a predetermined supply of tokens (100 billion TRX) meaning a new zero pumping rate nevertheless that doesn�t mean that will new tokens won�t enter the market although. A new total of 40% with the tokens were sold during the ICO, meaning 60% of the tokens will key in the industry at some point thus how will these people end up being distributed? 35% ~ TRON Foundation/Ecosystem � It had been not too long ago announced that all associated with these bridal party will come to be closed until Jan 1st 2020. 15% � Personal Offering � No further features provided 10% : Peiwo Huanle Technology Ltd � No further details offered but CEO Justin Sunrays is also the originator regarding Peiwo. A issue could potentially end up being elevated here about just where these types of tokens have within fact gone. Coin Marketplace Limitation currently lists TRON like having a circulating method of getting 65 billion; this will suggest that all of the particular tokens that could your market have already completed so. As a result, we can assume that no additional as well will be joining the market until finally on least January initial 2020 when the Foundation�s lock-in time period expires. Sun also publicised on Twitter that TRON have a or maybe melt away planned during Q1 regarding 2018, this will of course cure the distributing supply and an increase in symbol price should be felt as a result. TRON has passed this kind of check. 5. THE TRON GROUP & ROADMAP Often the TRON Team TRON have got precisely what looks to be the very strong and well-rounded staff. As a project overview, we shall supplying each of our opinions on a good handful of key people and we recommend that visitors look at TRON website for further more specifications the team. Primary up is definitely Founder in addition to CEO Justin Sun; recently involved with Ripple seeing as chief representative for Larger China Region, Sunshine had been also the founder associated with Peiwo (A Chinese social media platform with over 10m users). He or she has furthermore double been listed as one of Forbes fifty under 30 (2015 & 2017), showing often the robust reputation this individual has got in the organization world. Primary Technology Officer Lucien Chen possesses a large level of experience with a variety of first-tier internet firms when Product Supervisor Deuce Yu has extensive encounter in the gaming business, something that could be quite beneficial to the TRON project when they get to the latter stages regarding their map. A final member we would want to focus on is Functioning Examiner Charles Zhang; they is definitely the original co-founder and COO of Beauty Place and also offered while Secretary-General of their Chicago branch. Charles offers the vault of business enterprise knowledge over and above crypto and offers been invited to give lectures more than a person hundred or so times by Peking University or college, highlighting how nicely well known he is in the enterprise world. This TRON Roadmap Another outstanding aspect of often the TRON project is his or her intensive roadmap; the precise six-stage, ten 12 months approach. We will highlight each period and their focus under. Exodus � August 2017 to December 2018 � Information submission platform Odyssey ~ The month of january 2019 to be able to July 2020 � Target on economical incentives and content empowerment to motivate growth. Great Voyage ~ July 2020 to This summer 2021 : �Personal ICO� implementation : content makers will be able to create their own tokens and host their a ICO as a way to allow them to produce more content material Apollo � August 2021 to March 2023 � Building the full decentralised forex trading platform for tokens Superstar Travel � September 2023 to help September 2025 : Building a decentralised gaming program for people to generate their own game titles Perpetuity � Sept. 2010 2025 to be able to September 2027 : Customers will be able to help build their unique gaming websites 6. PROMOTING POINTS Partnerships Operating in an industry the fact that was worth $1. 7 trillion in 2016, TRON are also able to boast a number involving amazing partnerships already. Through these kinds of partnerships with businesses including Baofeng, Peiwo and Obie, TRON are in a position to provide on their own together with over 200 mil probable users already. When this particular is combined with the particular recently publicised project having game. junto de (TRON Dogs- Similar to Crypto Kitties), then the potential person numbers are currently amazing for the software. Some sort of area note surrounding often the TRON Dogs project is usually that 2018 is typically the Chinese year from the doggie; this is rather trivial but may possibly help in order to commute subscriber base and is an extra indicate think about. Chinese Endorsement Not too long ago, typically the parent company involving Peiwo APP (The 1st iphone app to host within the TRON platform) was identified as one particular of Beijing�s high-tech companies of 2017. The Indigenous High-tech Enterprise is a new insurance policy set by means of often the Far east government to market the rapid progress involving high-tech establishments. There are strict standards for introduction. �After being involved, businesses will enjoy a good series of concessions in technology explore and progress, tax reduction and workers policies so that you can help enterprises devote a great deal more energy and ability in order to independent research and development and also to enhance their core competitiveness. � � Tron Foundation�s Medium Page. Contemplating China�s bad stance towards cryptocurrency, this kind of news is normally somewhat surprising and will be a good sign for any long-term potential of the particular project. 7. BARRIERS FOR YOU TO SUCCESS Overambitious? There is definitely no question that the is definitely a good incredibly dedicated project; TRON themselves high light nine diverse types of dangers involved in the assignment and while a new five year roadmap is going to be congratulated by many, you as well have to question possibility of which reaching that target with out a few hiccups. eight. LATEST CONTROVERSIES Copied Whitepaper? TRON not too long ago came beneath fire immediately after analysis regarding their whitepaper discovered a good large portion of this to get copied, almost word of mouth for word, in the IPFS and Filecoin whitepaper. The diagram below exhibits merely how much was alleged to have already been replicated together with details the possible lack of references. TRON Hot debate Sunshine responded in order to this by saying that this original Chinese version of these whitepaper featured a new amount of references yet since the particular option types (English, Korean language etc) had been translated by simply volunteers, they had missed a number of critical details as well like the references. Often the TRON Foundation also released a new statement saying: �The style of TRON is based upon it�s buy system together with the realization involving unique codes, some codes associated with Ethreum have been used since research, we didn�t take note relevant license, from now along you will note the copyright ownership and promise this won�t happen again. � Whilst we are involving course not throughout some sort of position to say whatever with outright confidence, this is certainly something that would fret us all. TRON have since taken out all versions regarding the whitepaper from their website and have stated the release of some sort of new whitepaper some time soon. This is some thing we certainly look frontward to reading. Justin Sunlight Sells a few Billion TRX? TRON furthermore emerged under scrutiny recently any time a article on Reddit so-called that CEO Sun had offered 6 billion TRX, this specific was proven not to be able to function as the case but would create some fear. Typically the publish highlighted a pocket book which they believed to are supposed to be to Direct sun light due in order to the high volume involving TRX, as well as the wallet also getting linked to a CryptoKitties bank account called �justinpets�. Typically the pocket in question got sold around 6 billion TRX regarding ETH above a three few days period of time. Even Litecoin founding father Steve Lee got engaged, dialling out Sun above that on Twitter. Direct sun light might respond to the allegations on his personal Myspace account by stating that will the wallet in concern actually belongs to a good private investor and advertise maker who buys together with sells TRX tokens in order to provide liquidity. He also declared that when it comes to help any form of registration, he uses his Chinese language name of Yuchen, compared to Justin. Upon learning reality, Charlie Lee would apologise and delete the facebook accusing Sun. While often the job has certainly possessed many flaws, this instance turned out to be a poorly explored accusations as opposed for you to anything untowards with TRON�s behalf. An case in point connected with what many at crypto refer to as FUD. 9. WHERE TO GET & STORE TRON AS WELL Where you should Buy TRON Tokens Within our opinion, the greatest exchange to purchase TRON bridal party from can be Binance; that is also on some sort of number of smaller trades playing with our opinion Binance will give you the best costs and fluidity. Where To Store TRON Bridal party TRON is an Ethereum-based token which means it could be safely kept about any ERC-20 compatible purses. Our favourite alternative is the Ledger Offline Pocket. Our favourite option is MyEtherWallet which you can acquire via the link beneath: Download Budget HERE (MyEtherWallet) For recommendations on the way to download and install MyEtherWallet, check out this video listed below (not created by us). 10. THE CRYPTOGURUS CONCLUSION While there is no doubting the size of the TRON project, there are a new number of red flags that contain come to light during all of our study. We do carry a modest amount of TRON in all of our portfolio but this was acquired in an effort to access the TRON platform. Tronwatch Wallet wished this will allow us to offer you an at any time more in depth review nevertheless we were incapable to access the platform finally; potentially a further pink flag. We are looking send to reading the fresh whitepaper when it can be released in the trust that the idea can ease some of the problems people have surrounding the task. If the project visitors all of its targets then it could become a single of the largest in the market but, since it stalls, there happen to be currently just as well numerous questions around the work for us to consider a critical investment. On top rated of this, the job is already costed very remarkably in the market � number thirteen ~ so the upside possible is relatively small as soon as compared to the sizeable associated risk.
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shopggdbonsales-blog · 6 years ago
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Golden Goose Womens Sneakers Sale UK Pay your Own First Your find Out To fund Freedom
Be exclusive! Don't now let just just about anyone walk present in and experience the ability to make business by having you. Think about your own time period here. When some one in particular has a very important factor you Extremely want as they hold you back from obtaining it, don't you yearn it perhaps more? Normally let buyers know you will mull over adding folks to your new buyers feature but your VIP prospects always buy first opportunity until they prove their precious worth. These IS great estate. Today we are rather than selling icons. You requirement to seem 1000% self confident in a product along with know that do if your own landlord might be beating your site up on the subject of $2500 on the topic of price, then you need to finally let himself know which he is crafting $400 throughout the pure females cashflow in support of the following this 25 growth cycles. Tell this man you is going to sell him this model at this discount, on the contrary it have the ability to be the last another one you in fact sell to him rationale your all the other buyers shouldn't give users the palaver. FFA - This is really your Freedom Account. This typically is a bottle or deposit that people used in the market to grow your main assets offering positive monetary flow no matter whether is that will stocks, bonds, businesses and / or properties for rental and simply etc. The particular money inside of this jar or deposit must suggests be shared and anyone have to actually put using money every day day time for attract very much more. Like catches the eye of like. All of the money inside of the the FFA must by be dedicated and when there become returns originally from the assets, the dollars should find yourself channeled back home into our own FFA, up to grow Ones golden goose sneakers! 10% of alternatives you score will head out into doing this FFA container or balance. Better to reap a rewards in 1% connected with 100 buyers than 100% of certainly your personal as Jon Paul Golden Goose Womens Sneakers Sale UK etty once instructed. And this holds correct more then than this tool ever worked as a chef. Gone include the many days of options for life, most providers pension offers have a whopping deficits it extremely does take into account teamwork and make the dreamwork. There's hardly any such aspect as every free lunchtime and, consistent though the government grip them around to just about anyone who asks, someone features to pay, in this guidance case these taxpayers. The assumed behind this is toward discover a simplest and cheapest direction to yield an first sale by means of as plenty of customers considering that possible. The exact initial trading should seem very low cost. It truly be significantly than $40 or quite often even take no incredibly cost (FREE) with the perfect very lower monthly repayment. Amazingly, all the of majority of these lemons experienced slipped into conversations during romantic meals in luxurious restaurants nevertheless men seemed to be also communicating in about an individuals gold records, their famous people on usually the Hollywood Go for a walk of Fame, Cheap Golden Goose Deluxe Brand Women's Sneakers Online eing put up like Hercules, orchards coming from all avocado woods and bankrolls north within $100 mil. Once you and your family have labored on that, users can wiggle to the particular next step and Up-Sale them something that men and women also decide or have got to have that will be slightly a bit more expensive in order to the really sale. Choose to be sure that may they 're happy and moreover satisfied offering their up coming Cheap Golden Goose Superstar Sneakers Sale ransaction through you. Customer remove yourself. Who enjoys time to assist you to talk to help customers once more? We're walking as Golden Goose Womens Sneakers Sale rompt as i actually can right to see the items out the particular door! Besides, we are familiar with what ones customers might need and all of us know the most important best way to render it to actually them, right? You hopefully won't hear this unique attitude oral out high volume. But while you check out closely, a can catch sight of it operating a vehicle behavior by a just about every basis. Within the you're undoubtedly talking featuring customers, keep in mind this also shows you're undoubtedly listening. And / or if one is not listening, it's quite frankly a topic of day before that you are no more lengthy relevant with their field.
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king-shrug · 6 years ago
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The Story Of SEO 2019 Has Just Gone Viral!
A wide range of SEO techniques exist with regard to improving the search engine ratings of web sites and their own individual pages. On this web page you'll find a list associated with 21 SEO insanely tactical strategies that you can use in order to boost your engine rankings. 26% of respondents state email is the digital marketing and advertising channel using the greatest positive influence on revenue; SEO is 2nd (17%), followed by paid research (15%), social media (5%), plus online display advertising (5%). Along with an increased focus on consumer experience, Google has challenged the particular SEO community to pay even more attention to the entire expertise of a website and just how the content interacts with customers, rather than just the fundamental elements that most optimize towards. While that may not get solved in 2018, we require integrate the SEO group alongside other marketing, both compensated and owned initiatives. For example, a few businesses miss the mark along with SEO and images, and nevertheless rank well. Thankfully, you can find your very own broken links on site using the particular myriad of Tools available. Ask any SEO services company and they will tell a person that whenever a page is definitely searched, the major search motors spiders search it through hyperlinks. Effective SEO aims to improve research engine position, user visits, come back visits, and to improve transformation rates, which reflect the figures of visitors who take preferred actions on the site. Wise SEARCH ENGINE OPTIMIZATION activities increase your rankings in the particular search engine results page (SERP). This is the best goal for ecommerce SEO, plus the traffic those links will certainly bring through will convert in a very high rate. Google My Business is Google's business directory and, thus, extremely vital that you your local SEO Outlined businesses using the best SEO may appear in the Local 3-Pack, the batch of 3 highlighted businesses nearest you that seem when you do a pertinent local search. Stir up Visibility recently released SEO: The particular Movie ”. This 40-minute movie covers a brief history associated with search engine optimization portrayed via the experiences of some associated with the biggest names within the particular SEO industry. In addition to producing content offered to search engines, SEARCH ENGINE OPTIMIZATION also helps boost rankings therefore that content will be positioned where searchers will more easily believe it is. The Internet is getting increasingly competitive, and the ones companies which perform SEO may have the decided advantage in visitors plus customers. 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I believe SEO within 2019 will largely be such as SEO in 2018, with the particular exception of some big” Search engines update that wipes out sufficient websites to make people think the algorithms have grown significantly smarter. SEARCH ENGINE OPTIMIZATION works by optimizing a cyberspace pages, conducting keyword research, plus earning inbound links. The business offers excellent SEO packages that will help rank the clients' internet site within top three pages associated with search engine pages. That can make SEO an ideal lead era tool, because when searchers stick to links back to your web site, you have the chance in order to convert them to leads, plus later make sales. Whenever asked to point out principles that are unique towards the particular web, most people will arrive up with two main types: SEO and social media. How many links do a person need for good off-page SEARCH ENGINE OPTIMIZATION? 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Heading forward SEOs have to end up being able to quantitatively show the particular value of their online marketing and advertising by identifying and implementing Essential Performance Indicators (KPIs) that can demonstrate the value added simply by their SEO initiatives. The topic cluster model is definitely your way forward in SEARCH ENGINE OPTIMIZATION this year, but it's not really the only method to obtain your website content to position higher once it's been developed. WIthout simple SEO in area, your business may not become a result on the lookup engines when a customer is definitely specifically searching for your company! SEO information can help improve your cultural efforts, and social media may help with the search rankings. Within his book Ultimate Facts Customizing Your Website, SEO and web marketing expert Jon Rognerud displays you how to construct a top-end website and get top rating on all search engines. 00: 38 SEO is definitely heading towards voice search. SpyFu is usually really a paid tool that will uses 11 years of historic data to help you discover your competitors' most profitable key phrases and the keywords they've utilized for SEO and ads. The simple truth is that on-site navigation hackers for example search bar with smart autocomplete, internal linking with point texts or immediate customer assistance boost both UX and SEARCH ENGINE OPTIMIZATION. Even though it is tough to assume about the alterations that might take place inside 2019, but we know regarding sure what SEO trends associated with 2018 will take greater importance in 2019. If you work in lookup marketing, you'll know that SMX is one of the greatest search engine marketing conferences associated with the year, covering topics which includes SEO and PPC. SEO is conducted each on-site and off-site via various resources that are the existence of your web identity associated with different social media platform plus prominent display of your home page's link on other well-reputed sites. Our unique data science-driven SEO & content marketing platform can help your eCommerce business reveal millions of dollars' worth of formerly untapped organic search marketing possibilities. On the other hands, if the website doesn't make use of any digital marketing strategies or even SEO services, no one troubles to search for pages plus pages on Google just in order to find your website and go to it. Some dentists, who possess tried applying SEO, have not really been very successful in moving their website to the best of Google search engine. Prior to we do, let's check away a couple essential areas regarding SEO: social media and cellular. SEO can price between $100 and $500 for each month if you do this yourself with a keyword study tool. This SEO guideline explains acquiring links from exterior domains. Let's review the basic principles of SEO (search engine optimization). SEARCH ENGINE OPTIMIZATION is conducted on the knowning that webpages rank because associated with how relevant a webpage is usually to a search query plus how many links point in order to that webpage. Business professionals try to rely on these SEO techniques regarding optimization wishing for a larger profit. User-generated content racks up serious SEARCH ENGINE OPTIMIZATION points by providing sites along with fresh content, bundles of inbound links, and sources for organically framing natural attributes. You'll find it right here Also really worth checking away is Moz's Beginner's Explained SEARCH ENGINE OPTIMIZATION, ” which you'll find right here, and the SEO Success Pyramid from Small Business Search Marketing and advertising. Off-page SEARCH ENGINE OPTIMIZATION strategy refers to the impact of a change in some other websites in your search position. Bruce Clay-based set the standard for honest internet marketing by authoring the particular " SEO Code of Integrity, " now translated into eighteen languages, and it has already been a respected leader within the particular ever-changing research engine marketing industry since mil novecentos e noventa e seis. Website SEARCH ENGINE MARKETING (including, content optimisation, meta optimization What's So Trendy About SEO 2019 That Everyone Went Crazy Over It?, the significance of links). A good SEO Specialist is someone that is an expert on the particular topic of search engine marketing. Just due to the fact a proper On-page and Off-page SEO optimization work will provide a better Ranking to your own website in Search Engine Outcome Page (SERP). The greatest SEO change and pattern I realize already happening within 2018 is Google's switch in order to a mobile-first index, so in case a site is not however mobile-friendly and optimized for this, it's critical to prioritize this particular as it is now essential for its SEO success. With good on-page SEO, lookup engines can easily index your own web pages, understand what your own site is about, and effortlessly navigate the structure and content material of your website, thus position your site accordingly.
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Register and raise the free donation for SEO London, uk every time you shop on-line. Local SEO - Optimize that localized content on your internet site to properly leverage local indicators, online reviews and business entries. Learn more about content material optimization for SEO here. Along with paid-search it offers a very focused audience, visitors referred by SEARCH ENGINE OPTIMIZATION will only visit your web site if they are seeking particular home elevators your products or even related content. From keyword padding to link buying, the SEARCH ENGINE OPTIMISATION landscape has seen numerous black-hat tricks — and Google usually catches on. Chris Gregory, founder plus managing partner at Jacksonville centered firm, DAGMAR Marketing, predicts that will AI and machine learning might have a big impact upon SEO in 2019 and SEOs who aren't technical will end up being left in the dust. Some SEO specialists also advise that anchor textual content should be varied as a lot of pages linking to one web page using the same anchor textual content may look suspicious to look motors. SEO trickery such while keyword ‘stuffing' in irrelevant content material simply won't cut it within the current day, with Google's algorithm taking over 200 aspects to ensure that it's ranks provide results with valid plus authoritative sites, it is close to on impossible to complete anything some other than work with the lookup engines to make sure best quality SEO results. From a SEARCH ENGINE OPTIMIZATION perspective, the principal keyword ought to be at the beginning adopted by the other relevant key phrases. Still, even for the particular best websites, maintaining a best organic SEO ranking requires constant keyword monitoring and content re-doing. Writer and consultant Peter Kent offers helped businesses including Amazon plus Zillow with SEO and on the web marketing. Very first, understand that schema markup will be one of the most effective, least used parts of SEARCH ENGINE OPTIMIZATION today Schema are basically short snippets of data that may give extra information to look customers and search engines. SEO is usually a marketing discipline focused upon growing visibility in organic (non-paid) search engine results. Simply no matter how many times Search engines tweaks or evolves The Formula, from Panda to Penguin in order to Polar Bear, these logical plus intuitive core SEO tips need to remain timeless. Certainly, all those searching for SEARCH ENGINE OPTIMIZATION agencies will have to create their selection by passing SEARCH ENGINE OPTIMIZATION companies through careful and careful scrutiny, to ensure that all of them to get the best within search engine optimization for their own business website. The article provides you 12 tricks for E-commerce plus establishing an SEO optimized site which will help you raise your business exposure and visibility upon search engines. Making use of keywords in your article name, article body and resource is usually a great SEO article composing strategy that may make your own articles more effective in bringing in attention from search engines. Use SEO strategies like as transcripts and tags in order to help your videos appear increased in search results and bring in more viewers over time.
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Siteimprove SEO incorporates sixty six unique SEO checks, including tests for missing meta descriptions, punctuational mistakes, broken links, outdated data files, poor readability, and links in order to unsafe domains. But when we're looking for a larger trend it's that SEO plus what we call real marketing” will continue to blur the particular lines between them as the particular job of the SEO will become that of a traditional online marketer - having to understand the particular user, the competitors, the market place and also the implementation part. Thanks for going to the world of Search Motor Optimization (SEO). For example, we regularly make content on the topic associated with "SEO, " but it's nevertheless very hard to rank properly on Google for such the popular topic on this acronym alone. What can modern-day industry shifts show about the particular future of SEO and content material marketing? Search engine optimisation Blog9T (SEO) is on a move. Whether a person are an SEO Professional, Electronic Marketing Agency, SMB or Brand name, looking to increase your visitors or to monitor your website's evolution, this SEO software can provide you with best within class digital marketing strategy evaluation and insights for your company. Their expertise is definitely incredibly valuable because there will be plenty of science to SEO, plus it is constantly changing because search engines like Google keep on to update their algorithms. From a content viewpoint, I'd say one of the particular best ways to get SEARCH ENGINE OPTIMIZATION value out of video will be to focus your efforts upon addressing your customer's pain factors.
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For blog websites the greatest SEO practice would be in order to set the title of your own post in a heading1 label. Search engines is the gatekeeper to enormous amounts of traffic and prospects - search engine optimization (SEO) opens the doors. Simply because long as they are gained naturally, inbound links are possibly the most dependable authority contractors in the world of SEARCH ENGINE OPTIMIZATION. All of us call this new methodology AdaptiveSEO so that as its title suggests, it is made in order to adapt to the evolving plus sometimes unexpected changes in research algorithms. A lot of get confused in this region of SEO article writing suggestions for either they in place too little or maybe the particular wrong kind of keywords, or even they mention the keyword method too much which is occasionally called keyword over stuffing. Social SEARCH ENGINE OPTIMIZATION isn't a separate branch associated with SEO and it won't quickly be replacing traditional SEO, yet social signals are becoming more and more incorporated into search engine methods. Perhaps the particular most important aspect of lookup engine optimization is how a person can actually leverage SEO in order to assist drive more relevant visitors, leads, and sales for your own business. Just browse through the various types of our SEO blog page to find those important on-page ranking factors. According to him, key phrases have already lost their significance and in 2019 this tendency would only get stronger. Seo (SEO) will be the most efficient way in order to drive traffic to your internet site.
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PeepCon (which stands for The Individuals Conference”) seeks to teach doable SEO and digital marketing training. See how Matthew required a website from zero in order to one million visits in much less than a year, using the mix of blogging, content marketing and advertising, and SEO. Solid knowing of the keywords, questions, plus phrases your ideal customers work with to find your products in addition to services is critical to efficient SEO. 34. Applying SEO practices (such keyword optimization) to social networking improves discoverability when users search sociable platforms like Facebook and Youtube . com. Onsite SEARCH ENGINE OPTIMIZATION Guide — If you the particular actual link, you will notice a opt-in button where a person can download the Onsite SEARCH ENGINE OPTIMIZATION Guide. ” Matt Diggity will a lot of testing upon his own sites, which means this guideline reflects what on page techniques are working best for your pet. One important aspect associated with taking care of SEO is usually identifying issues that are harming search engine ranking positions plus reducing the traffic you obtain through SERPs. User-generated content like reviews assist SEO through SMO, because this often comes in the type of social shares, likes, or even commenting, or common threads such as hashtags that point back in the direction of a brand. Local SEARCH ENGINE OPTIMIZATION services offer a very focused online marketing approach, (it's not really like dropping off brochures upon front-porch steps or paying for a good ad in a local paper that could or may not really be seen by a feasible client that is actually fascinated in your products or services). Every advertising SEO blog will be talking about online video marketing and advertising and every third company professional you talk to is going to shift marketing dollars to a good online video campaign. ” Simply by 2019, video is expected in order to account for 80 percent associated with all web traffic. Don't set it and overlook it. Take time to review your SEO keyword strategy each few months to make certain it's still relevant and attaining the outcomes you want. Stories are a easy method to do marketing, you simply need to include some custom made images or text in purchase to let people know these people could swipe to click plus see where you can obtain a skirt, grill, buy SEARCH ENGINE OPTIMIZATION, or anything else you're attempting to pitch to the world. Jana Granko, PR (public relations) head in SEMrush - one of the particular top marketing tools of the particular world - believe that within 2019 AI (artificial intelligence) would certainly change the way people research for keywords. In fact, SEARCH ENGINE OPTIMIZATION is simply one part associated with every successful digital marketing technique, but possibly the most essential part. These are called SEO rank factors. SEARCH ENGINE OPTIMIZATION is the art and technology of driving the most competent visitors to your website simply by attaining high search engine outcomes. With Digital SEO Land, Rintu Biswas a professional SEO expert within Kolkata will assist you for you to build quality backlinks aimed at your website. This ‘what is SEO‘ guide (and this whole website) is not about churn and burn type of Search engines SEO (called webspam to Google) as that is too dangerous to deploy on a true business website in 2018. "SEO" is a term that will be used to describe the procedure by which visitors a specific site is increasingly generated simply by search engines by means of search results. These white-hat cellular SEO tips will help a person to avoid internet search motor penalties and maintain better on the web visibility. SEO or research engine optimization techniques will tackle these requirements of a web site. AI and tone of voice search have already begun in order to impact SEO, and as these types of technologies continue to develop, we all can expect to see a lot more changes in the way SEARCH ENGINE OPTIMIZATION is performed. In the second chapter of our SEO guideline, you will learn how lookup engines work, how people make use of them and what type of research queries they submit. You need in order to provide regular posts either daily or at least several occasions a week in order in order to gain a following and supply enough unique SEO content in order to keep your search engine rankings high, attract new viewers plus convince people that you are usually the expert in your industry. Voice lookup will change the way we interact along with search engines and it may make SEO even more competing and vital to online achievement. Our SEO outreach team connect your brand and curated content with key on the web influencers to get people speaking about you & sharing your own message. Yet, with the research engines like google continually transforming their rules SEO may appear confusing and overwhelming. Understanding what these words really indicate, and how SEO analysts make use of them to boost your home page's search engine results, may become a whole other story.
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Our six experts talk about their favorite SEO tips in addition to tactics for building big targeted traffic in 2018. Yes, all of us know it's still June plus we know it's only 2018 but if you haven't began planning and researching key developments which will affect you SEARCH ENGINE OPTIMIZATION in 2019 you could currently be falling behind. We furthermore take a look at exactly how new technologies like AI plus Voice search will begin in order to impact more on SEO since we move nearer to 2019 and beyond. Whenever every nation across the globe is busy in making their own due contribution within the advancement sector in their own method by taking the route associated with SEO service and online marketing and advertising, Singapore cannot stop stand nevertheless in one point. By 2019, content material marketing is set to turn out to be an industry worth $300 billion dollars. Off page SEO relates to the strategies performed past your website that can become used to improve your lookup engine rankings. Due in order to the success of inbound marketing and advertising and SEO, more marketers are usually dedicated to improving their rank over other tactics. The best way to focus on these customers is by offering high-quality SEO content that offers genuine and useful information in the direction of the readers. Another method provides a different page based upon whether the page is getting requested with a human customer or a search engine, the strategy known as cloaking One more category sometimes used is greyish hat SEO This is within between black hat and whitened hat approaches, where the strategies employed avoid the site getting penalized, but do not work in producing the best content material for users. The main stage of SEO is to become friendly both to users plus search engines. Based in Colorado springs municipal airport terminal, CO, SocialSEO has been the particular preeminent digital marketing firm within Colorado since 1996. Although the SEARCH ENGINE OPTIMIZATION experts provide great SEO solutions for their clients, there are usually a few who ruin the particular internet design industry through their particular greed in marketing efforts plus manipulate search engine rank. SEARCH ENGINE OPTIMIZATION may target different kinds associated with search, including image search, nearby search, video search, academic research, news search and industry-specific top to bottom search engines. The benefits of efficient digital marketing plans are very much proven over the board although when it comes to organizations within the photography industry typically the SEO components of the marketing technique really do make all regarding the difference to helping some sort of photographer stand out from the particular crowd. HISTORY LESSON: Old SEARCH ENGINE OPTIMIZATION advice suggested you connect along with websites and trade links along with each other True, a large reliable site linking to you may boost up your ranking, yet, it's not going to assist your relevancy score when the particular linked content isn't related in order to the website sharing it. 10. Quality back back links need to be built upward to your site for efficient SEO. SEO is about attracting individuals to your site to start with by making sure this shows up searching queries.
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profoundgardenertree-blog · 6 years ago
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"trip insurance
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BEST ANSWER:  Try this site where you can compare quotes: : http://averageinsurancecost.xyz/index.html?src=tumblr 
RELATED QUESTIONS: 
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Is full liability auto insurance the same as full coverage auto insurance?
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auto body etc so it was something he was excited about fixing up.He had it looking pretty good still needed work but the other day my husband was driving it and was hit in the back and it wasnt his fault.They are trying to say it is totaled because the repairs exceeds a certain amount.So my ? is is there any way of keeping this truck?If so is it like a buy back thing and how much would it be? I know I should be asking the other insurance but the adjuster for them is not answering or returning calls.My son still wants to keep it is fully drivable and alot of work has been put into it and wants to eventally re fix it.Thanks for your time.
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Has anyone sign up for the Affordable Health insurance?
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If someone hits your car and you don't have insurance but you weren't driving it, will they still pay?""
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Is there a Health care or insurance convention in Las vegas right now?
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Insurance doesn't pay or wanna fix my car?
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How is automobile insurance not extortion?
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I have a problem with paying for people who don't carry insurance, like a certain brother-in-law who works as a handy man, lives paycheck to paycheck, smokes like a chimney, and refuses to buy health insurance. He is one accident or one case of lung cancer away from passing on a huge hospital bill to the rest of us. If we remove the requirement for people to carry health insurance, what is the alternative? Would we remove the requirement for hospitals to treat anyone who either did not have insurance or could prove they could pay the full cost out of pocket? Maybe people like my brother-in-law could get a tattoo on their butt that says Dear Doctor, I gambled and lost, let me die! Or maybe we let the states deal with the issue. Then the federal government could withold Medicare/Medicaid funding from any state that didn't ensure someway, somehow that everyone has affordable healthcare available. Lets solve the problem 50 times and 50 different ways instead of once. Gee that sounds better! So yea - whats the alternative? If its such a bad thing to make people buy health insurance, then give me a GOOD, practical alternative?""
What happens when a person dies with no life insurance?
80 year old male with no life insurance
Geico car insurance !?
i have car insurance with Geico, on the policy was said Effective date : 12/20/2009 ... ( just bought insurance from Geico on 12/29/2009 ). i got accident today,( 12/22/2009 ),a deer jump into the front of my car and the front bumper messed up really bad... i know on the policy its said the effective date is 12/20/200/9 but still i wonder am i cover when i just recently bought the car insurance from them ( for 1 day and a half i guess ) ?!!! am just so ... panic and .. confuse right now !""
Any recommendations for affordable health insurance in Georgia?
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Best auto insurance company for young adults?
So after working hard in college and multiple internships, I am going to graduate college in three years and best of all, managed to score an incredible job with Boeing aerospace division in this toilet of an economy. I even managed to use most of my savings to buy an apartment. However, after all this, I realized I was missing a crucial thing. A car(i live far from work). I only drove in my highschool years, so I am completely oblivious when it comes to insurance rates and what not. So my questions are as follow: 1.Is it better to have an older car or newer car as far as premium amounts go? I used to fix cars with another mechanic, so im not worried about an older car breaking down. 2. I am 20 years old, in your experience, what company is the best for young adults? I have no criminal records and no accidents from my highschool years. 3. How much insurance should I buy? In other words, should i just buy coverage for the other person if i hit someone, or should I buy coverage for my own car as well? 4. Just generally, in what range should I expect to pay? Just curious, I have to get it whether I like it or not. 5. Finally, any good tips on bartering with the insurance company to get a lower premium? You dont have to answer all the questions, feel free to just answer one, any help is appreciated!""
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trip insurance
Can i get insurance at 17 in my name?
Can i get insurance at 17 in my name?
Insurance for a 16 year old on a hyundai tiburon?
Hi, i'm looking at cars to get when i turn 16. I'm thinking of a hyundai tiburon. I would like to know how much the insurance on this kind of car for me would be, in michigan. if you have any idea, let me know. thanks !""
What kind of medical insurance can an unemployed 19 year old get?
I am 19, currently unemployed and i am living with my mom. I go to the doctor often but we are becoming pretty broke. What medical insurance can i get that can lower the cost of doctor visits and prescriptions. Ive already tried medi-cal but i have a share of cost for some reason.""
Insurance company totalled my car.?
I was recently in a minor accident in which someone backed into me. Their insurance company accepted 100% of the liability. They are telling me that they are deeming it as a total loss. My question is, once they determine the actual cash value of the car, minus the salvage and give me the difference, will my title be a salvaged title? I live in Missouri and drive a 2000 Oldsmobile Alero. I couple of different people have informed me that beings my car is over 7 years old it will NOT have a salvaged title but according to the insurance company it will. Also do I get the actual cash value minus the salvage amount or do I get the repair estimate amount minus the salvage amount? The car is completely drivable and only has a minor crack in the bumper along with a puncture in the a/c condenser which I can have replaced. I want to keep the car.""
Motorcycle Insurance Question?
I was wondering how much insurance would cost for a 16 year old in California, driving a Ninja 500r would be. New driver, taken safety course, and stored in garage. What companies would insure me (I heard geico and progressive were good), and how much would it cost? Also what is the minimum amount of motorcycle insurance needed? Please answer with as much detail as possible. Thanks""
Would car insurance be expensive for a Mazda RX-8?
expensive being around sportscar/ muscle car range or like a regular cars insurance?
Insurance for a mustang ?
Im 17 planning on buying a 96 mustang with my own money and i was wondering about how much it would cost for liability for it...
How long will it take for your auto insurance cost to go down?
How long will it take for your auto insurance cost to go down?
What is the commission structure for a California Insurance Agent?
I am wanting to see some kind of chart or calculation of how earnings will be calculated in regard to working on commission as a P&CInsurance Agent in Californis
My company was bought out - Can I get unemployment? What about my health insurance?
I need some advice. I am an assistant manager at a small call center where I have worked for around 5 years (3 of them full-time). It was just announced to me and the manager (the only 2 full-time employees), that we have been bought by another call center that is not located in our town. The manager is relocating and has been offered a full-time job at their main office (with what I am assuming is a decent raise) about 4 hours away. I am being offered a possible part-time job at a lesser position some 3 hours away - there is no garantee. Well, I have kids so there's no way I'm doing that for a measly part-time position with no benefits. I will be without a job as of May 31st. Our part-time workers will be finding out about the closure on May 1st. For those employees that would like to stay through until the end, they will be offered a monetary bonus or compensation. I doubt it's more than a few hundred dollars. If I cannot find another full time job by then, would I most likely be eligible for unemployment? If I take the bonus money at the end, does that mean I wouldn't qualify? What kinds of questions should I be asking before this happens? I have health insurance for the first time in my life - when does that usually end?""
Is there a way I can lower my car insurance rate with Progressive?
I'm 21 years old, and have been driving for about 3 years now, and I am wondering if there's a way for Progressive to lower my insurance rate. How do I about doing this with them? What do I say? Thank you!""
""What would car insurance cost for a 21 year old female in Tampa, FL?""
I'm planning on buying a Scion FRS and I'm just trying to make an estimate of what my car insurance is going to cost. I plan on getting full coverage. I'd like an estimate of what I'm going to be paying, also it would be nice if I knew what the best car insurance companies to go with are. It's difficult for me to get a quote online because the FRS isn't registered with any insurance companies yet.""
Car insurance ?
who knows the most cheapest it car insurance company plz ?
Is it bad to cancel new car insurance after just 1 month?
ok i bought a bad car from a dealer that scammed me and im a new driver and it was the first time i had a car and the first time i put on car insurance the reason why im asking is because ive bought the car and after 10 min of driving the car it died on me and there was no warranty dumb of me not to buy a warranty plus it was an old car anyways i got new car insurance and i sold the car and people was telling me that because im a new driver if i cancel my insurance early that i wont be able to open up a new one or it will be harder to open one up in future is that true?
How much does insurance cost for a 2002 mitsubishi eclipse gt for a 16 year old who went through drivers ed?
How much does insurance cost for a 2002 mitsubishi eclipse gt for a 16 year old who went through drivers ed?
Best bank for student insurance?
Hi, Which bank in the UK do you think has the best offer for student insurance? Thanks.""
Does color of car affect insurance rates?
In the market for brand new car. Does color matter with insurance? I've heard red is most expensive.
Can I add my son's girlfriends car to my auto insurance policy?
My son's girlfriend is 18 and she is purchasing a new car. She is financing part of it. The insurance for her is very expensive so I though maybe I could add her to my policy. I figure if the car was in my name it wouldn't be a problem, but since it is going to be in her name and since she's not actually related to me I may not be able to do it.""
High car insurance cost?
why does car insurance cost so much for first time insured? where can i find cheap car insurance that cost less than my car payment?
Which Is the best car insurance?
Hi everyone!! I am a 20 year old single mother. At the moment, I am studying and also about to get back into work. I have just passed my driving test and looking to buy a car....realistically, I think at this point a used one is ok even though I saw a site that sells cars and you can pay on installments. If I wanted a Ford KA, or a Mini Cooper, or a Renault (the one from the I see you baby shaking that asss advert few years ago), which insurance company is best and can give me a good cheaper deal. Thank you!!!! p.s manual cars are my focal point.""
Motorbike insurances?
hi,just wondering whats the best and most cheapest motorbikr insurance right now on the market.at the moment iv got insurance qoutes from ebikes and is quite cheap.but the thing is,if its any good?somebodys got any experience with ebikes?sounds cheap but if there any good to insure with them?got a kawasaki vn900 almost 1 year ncb and a EU full motorbike license.age 25 full motorbike lisence 8 years almost 9.""
How much would it cost to get added to someones insurance policy...?
I need to prove that I have insurance to get my license reinstated. My grandma said I can use her car, but I'm not covered. She has liability insurance for her car. How much would it cost me (18 year old male, inexperienced driver) to get added to her policy. It is a small, older 4 door car. Any idea about how much it would be extra a month for me to be added? Also, would she be able to take me off of the policy whenever she wanted without any kind of fee (like if I tried to get taken off in a month, would they say that she has to pay for 6 months...). Thanks!""
Tell me a word which explain Insurance in a single line?
I need a good tagline for Insurance
What is the best Insurance company for car quotes ??? (Cheapest)?
Im looking for a cheap reliable insurance company i can get a qoute for a 2003 Vauxhall Corsa 1.2
Where is a good source of life insurance sales leads.?
I am a new life agent and I am trying to get started in the insurance industry. I am looking for more sources of leads other than my family, friends or the local chamber I've joined. Does anyone have any ideas??""
trip insurance
trip insurance
Is it illegal to apply for car insurance at a different address?
My cousin has only just passed his driving test and is struggling to get insurance due to the area that he lives in. (I'm not sure whether he CAN'T get it or it's just really expensive) Anyway, he wants to know whether he can register it in his name but at my address as the area that I live in is a lot cheaper. I told him I'm sure this could be classed as fraud but he said it's not. Could anybody shed any light on this? Which one of us is right?""
Car insurance in Tennessee help please?
A girl I know the tags are in her name but her bf drive's the car he is currently teaching her how to drive she's new to the road..... but my question is can her bf get the car insurance in his name if the car tags n her name
""Dose the bank charge insurance for car under 3,000 dollars?
I'm needed a newer car used/wholesale something to fix up. I can't afford full coverage on any vehicle and I heard they don't charge full coverage insurance for cars under 3 grand.
Why don't republicans want Americans to have access to affordable health insurance?
Why don't republicans want Americans to have access to affordable health insurance?
Car Accident - Auto insurance Question?
Today I was involved in a horrible collision. Car made a complete stop put hazard lights on, I made a complete stop at a reasonable distance however 15 seconds after I stopped I look at the mirror and a taxi van cab slams right into me my car goes flying forward hits the truck infront of me and bounces back, air bag goes off . Long story short I'm in horrible pain and have evident bruises . Police arrived filled out reports. The man that hit me was found at fault for both collisions. So my major concern is : I called my insurance company , made the claim they took down all the info but at the end of the conversation she told me that if I don't have full coverage I'm out of luck then she asked me if I do which I don't remember . So I'm taking a look at my policy contract and I don't see anywhere where it says full coverage ... I think it is full coverage since my car was being financed. All it basically says on the contract is liability limit $ 1 000, 000 So if they write off my car what happens next?""
Most affordable insurance company is?
Looking for cheap health insurance, I have never had health insurance before. What is the least amount of money a company will want from me to have full coverage of a surgery or hospital bill?""
""Motorcycle insurance, big problem?""
Ok, so ive been riding a motorcycle for more than a year now. and ive had my eye on a 2009 ninja zx-6r. so i asked a guy from state farm what full coverage would be and he told me around 1000. which is really good. so i bought the bike and went back to him. turns out it will actually be around 4000-5000. WTF. is there anything i can do? or am i just s.o.l.?""
Car insurance any idea's ? !! :@?
Heyy people Just so anoyed i spent about 800 on driving lessons and test etc.. Now iv passed well about 6 months ago! I would really love a car as i have to get 4 buses a day to college costing about 8pd! I can afford to buy the car the mot and petrol and other little costs apart from the major issue of insurance the cheepest iv found is 1,900 and that was on a 1ltr 02 corsa i simply carnt afford the insurance its so stuipid i am the most cautious carfull driver im a 19 female why are all yound people judged on bad boys with their sportyed up cars that drive like dicks and make the rest of us suffer! Does anyone have any idea's as to how i can find cheep insurance :( ??""
Health insurance and vehicle insurance in U.S.?
Hi, I have heard that in U.S. getting health insurance and your vehicle insurance is mandatory and not your option/choice. Is that true? If yes, what is the rationale behind government enforcing this on citizens? Thanks
How can the health care be made affordable to every citizen of United States?
Health care has become very expensive due to needless tests and lawyers and frivolous lawsuits.
Drivers insurance? Car insurance?
I'm 15, going on 16. When I do get my license, will my insurance be lower because I get really good grades?""
""Cant get a good insurance quote, got any estimates?""
i'm a 17 year old boy in Florida with my motorcycles license (just got it), i took drivers ed, took the motorcycles safety course, never got arrested, no tickets, no law violations at all, i never drink, smoke, or do drugs, and i'm getting a 2013 Honda rebel 250. can someone PLEASE give me at least a ball park estimate on what ill be paying with insurance. i would be VERY grateful!""
Do you need auto insurance in florida?
Do you need auto insurance in florida?
Car insurance tips for new drivers?
im 23 and have just passed my test. i live in the uk and im looking for car insurance which is very expensive. i have tried a few companies and made the excees the most it can be but its just too much. just looking for any tips or websites anyone knows of that may help thanks
Help finding a car insurance quote?
I'm doing a project for my economics class where I have to pretend to be a 22 year old living on my own and make a monthly budget for myself. I have to find a car insurance and health insurance quote, but everywhere I search asks for personal information and has to search through my records and credit to give me the right quote. I'm only 17 so they wouldn't find anything on me. I need it for a 22 year old making 27,000 a year. Please help me! 10 points to the best answer :)""
I need to find a good Car no older then lets say 1999! Thats good on Gas and low Insurance! Low Price $5000 <!
Hi my name is James. I am a college student and I am looking for a used car to get me through college and maybe Further! I am hoping to spend under $5000 Dollars. I need it to be able to have a lower insurance rate then lets say a sports car. I also need something thats has a very good fuel efficacy! I am a tall guy but can fit into any thing! So if any of you know of a car that looks almost good has good gas millage and is not too expensive on car insurance let me know! ASAP!!!!!! Oh and this car not one I want to buy online or privately. It is one I want to buy from a car dealer ship this is just to help me lock down my search!
What is cheapest 33bhp bike to insure?
Hi , I'm 16 and 17 soon and thinking of taking my A2 bike test which will restrict me to 33bhp i know i can buy a big bike and get it restricted but not all insurance companies cover that and the one's that do are rip off's. so does anybody know the cheapest 33bhp bike to insure, i would like it to be a 250cc or over because 125cc are to slow for motorway or modified till the insurance don't mean nothing. Thank you .""
I bought a car week ago and i get insurance from AIG it costs me $850 for 6 months(full coverage)?
does anybody know cheaper one i am first time driver and my car new toyota scion XA 2006 thanks i really need cheaper one
""CAR QUESTION: If a car is registered in my name, will it be costly for my INSURANCE?""
I am 21 years old and I am planning to buy a used on so that it will not be expensive for my insurance. WHICH OF THESE IS BETTER: -Register the car with my name and pay like 3 thousand dollars for the insurance or. - Register it with the name of my Dad. If it is registered with my Dad's name in it, will that be cheaper to my insurance?""
How much will a speeding ticket cost my insurance to go up?
I am 16 years old, have been licensed for two months, and recently received a speeding ticket. Assuming that I cannot get the ticket dismissed, how much will it cost my insurance to go up?""
""How do I get a low insurance rate (18, first time driving)...?""
I'm getting online quotes with basic basic insurance... I think the lowest quote I got was $366/mo, which is bs, the car is only worth $900? Should I call and tell them that? There's no way I'm paying that much in insurance for a car that's worth that little. Can I be put on the people's insurance in whom which I live? They're not relatives. And then just pay them the amount they're insurance increases to?""
Can i get my car insurance reinstated?
Hi, my insurance was paid in full for 10 months. i had a crash end september went down i was at fault. I still had till end march on policy and obvs its been cancelled as car was right off. I am sure the woman said i can reinstate policy as i paid in full?? Any help would be good thanks""
Help with getting car insurance in NY?
I really need to get a car, just got my drivers license but the insurance companies are trying to charge me over 600 a month. I have heard about people getting their insurance in maryland and other close by states, will i be able to do that? or anything ? oh and i'm 22 btw""
Is proof of insurance required in California?
my accounting teacher challenged us and offered extra credit. He says liability insurance is not required in California and if i get pulled over and they ask for it, i can tell them that i'm only going to show license and registration and thats it. I can tell him legally i don't have to show proof of insurance. He was legitimate proof though. Help me prove him wrong please if he is indeed wrong. Thanks""
Anybody know the cheapest way to get car insurance?
Im 18/ female and this will be my first car , first time driving...prices are soo high it's hard to get cheap insurance at my age being a new driver. Does anyone know a loophole or just a way to get it real cheap?""
trip insurance
trip insurance
https://www.linkedin.com/pulse/term-life-insurance-quotes-online-without-personal-carter-perez/"
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vidmktg30245 · 7 years ago
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Transcript of How to Market a Product Idea That Nobody Has Heard Of
Transcript of How to Market a Product Idea That Nobody Has Heard Of
Transcript of How to Market a Product Idea That Nobody Has Heard Of written by John Jantsch read more at Duct Tape Marketing
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Transcript
John Jantsch: Let’s say you have this idea for a product that nobody has ever heard of before. Nobody else has created. This innovation now has blue sky opportunity for you, but at the same time, now you’ve got the immense job of educating people about an entire new category of business, both treacherous and intriguing, at the same time.
You’re going to hear from Jonah Lupton, who did just that. He created a company called SoundGuard, which is producing soundproof paint, something nobody else offers, and we talk about his journey.
This episode of the Duct Tape Marketing podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier than writing a guest blog post. You get some high-quality content. You get great backlinks. People want to share that content. Maybe you can even transcribe that content. Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. Podcast Bookers can get you booked on two, to three, to four podcasts every single month on auto-pilot. Go check it out. PodcastBookers.com.
Hello, and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Jonah Lupton. He is an entrepreneur, advisor, and also a podcaster, who has started numerous companies and he admits that some were a success and some were failures. He’s currently the founder of a company called SoundGuard.
So, Jonah. Thanks for joining me.
Jonah Lupton: Thank you, John. Appreciate it.
John Jantsch: Give me a little bit about your background. I’m always intrigued. This is from your bio. Started numerous companies. So, tell us I guess the two or three minute version of your entrepreneurial journey.
Jonah Lupton: Absolutely. I actually spend nine years after college working for the Wall Street investment banks, the Morgan Stanleys, the Smith Barneys, managing money for wealthy individuals and non-profits and foundations. Halfway through that, I realized that I wanted to be an entrepreneur, but I couldn’t give up my salary. So, I started figuring out how to launch some projects on the side. My first venture was back in 2007, failed miserably, and I did a couple more while I was still employed, all failed miserably. Then I realized, the only way I’m going to be able to be a successful entrepreneur is if I do it full-time. I can’t do nights and weekends.
So, in 2011, I walked away from the investment business, started another company, and over the last … I guess it’s six years, I started a few different companies. Some were successful. Some were not. Some were in the, let’s see, nutritional supplement space. I did a couple payment startups or fundraising startups like Crowdfunding. Then a couple years ago, when I was just trying to find a solution to my own problem, which was noisy neighbors in an apartment building, and I could not find anything out there that really solved my needs at an affordable price point, that’s when I came up with the idea for soundproof paint, hired some chemists, and for the last two and a half years, we … Well, spent about a year and a half doing product development and testing. Then, we filed all the patents, and now we’ve been live in the market for a few months.
John Jantsch: This is a silly question because it sounds like one of those things that seems obvious enough that someone would’ve tackled it before. Why has nobody tackled soundproof paint?
Jonah Lupton: It’s a good question, and it’s usually the first question I get when I tell someone what I’ve been doing. They all say, “Why isn’t Sherwin-Williams doing this? Or, why isn’t Benjamin Moore? Or PPG? These 30, 40, 50 billion dollar companies, why haven’t they done it?”
I don’t have a good answer. I’d like to think that they’ve tried, and maybe they couldn’t figure it out. Maybe it was just too difficult. I know a lot of those companies … The Silicon Valley … The saying is, “If you want to beat the big boys early on, do things that don’t scale.” I heard that five or six years ago, and that always stuck with me. I think there’s some truth to that ’cause these big paint companies, they want to develop a product, they want to put it on their shelf in their own retail-branded stores, or they want to put it on the shelf at Home Depot and Lowe’s, and they want you to come in and buy it and put it on yourself, so it’s all D.I.Y. That’s not our product. Our product will never be D.I.Y, ’cause it has to be sprayed on by a high-pressure sprayer.
So, maybe that’s one reason, is that they just saw too many headwinds going into this market, but to be honest, I just don’t know. I mean, it was very difficult coming up with a formulation. My guess is we probably tried 20 or 25 different formulations with all types of different pigments and resins and fillers. I don’t come from an engineering background or a chemistry background, so I barely understand half of this stuff. I can’t even pronounce half the things that are in the product. Luckily, I partnered with some really good chemists early on. We figured out after these 20 or 25 formulations that there was a combination of three or four ingredients that, when put together, blocked out the most sound. We put all of those ingredients into this product, of course, meaning I don’t think any other company out there could come up with a product that was as effective as ours without using one of those ingredients and impeding on our patent.
John Jantsch: Well, yeah. When you go out and tell somebody in more of a sales conversation rather than a chemistry conversation, how does this work?
Jonah Lupton: We are blocking or deflecting sound. We are absorbing a little bit of sound. It’s hard to know exactly how much sound is being absorbed, but the majority is certainly being blocked or deflected. Where we see the best use cases for our product are on walls that are separating two spaces. So, you’re blocking the sound from passing through the wall. So, hotel rooms, apartments, condos, town houses, offices, dorms and student housing, those are all the markets that we’re starting off with. So, we’re starting off B2B. We’re selling through our sales reps, through distributors, going directly to the end customer. So, the ownership group of the hotel, the ownership group of the apartment complex. We’re going right to the facilities managers at the universities. I’m talking to two or three very, very large universities about doing all of their dorms in student housing when summer comes along.
John Jantsch: Right now, you are doing … do we call this installing? Or, the application of the … You’re actually doing it with your own people?
Jonah Lupton: No. Right now, and I don’t know if this will be the case in three or four years. It’s hard to know, but at least for now, we are only selling the products. We’re manufacturing and selling the product, and then we partner with contractors to actually install it. We have a training process. Any painting contractor in the country right now that handles commercial projects can fill out our application. We have to do a little bit of due diligence on them. I want to know who are the employees, they all have to go through background checks. I refuse to let some painter go into a hotel with key cards and cause a problem that we could have found if we had just done the appropriate background check. They have to have the right equipment. They have to have the right insurance coverage, and they just have to watch some videos, so they know how this is sprayed and, most importantly, how it’s measured. It’s very important that we get 90 wet mils of product onto the wall.
John Jantsch: I’m just going to ask you, what’s your measurement of success? So, when you go up to somebody and you say, “We’re going to make it soundproof.” Clearly, the wall’s so thick, it’s got so much on it today, it’s got a sound rating of some sort today, so what’s the measure of success for how you make it soundproof?
Jonah Lupton: We do a sound test up-front. That’s part of our … We have a two or three step process before we can even sell them any product. Obviously, we have a lot of leads that come into our website. Sales reps are out there generating leads. We’re going into a lot of different marketing channels to all generate leads. Once we get interest from the property, then we have to diagnose the problem. Is it something that we can help with? Is it a wall problem? Is it room-to-room? If there’s noise … If they’re on a busy intersection in downtown Boston and there’s street noise, that’s a window problem. That’s nothing that we can really help them with. Same thing if people are running up and down the hallways or slamming doors. We can help a little bit with that, but that’s more of a door problem.
So, as long as we diagnose that it’s a wall problem, we need them to send us some pictures. If we think that it’s an appropriate wall, meaning there’s no weird vents or something going from one room to the next, which you see once in a while, but assuming that it’s a project that we want to take on, I would say to one of my sales reps … I have 65 sales reps around the country in every major market. They’d go to the property, take some pictures, make a video, shakes some hands, et cetera, and then they’re going to run their own little amateurish sound test. Each sales rep has a portable speaker system with a built-in amp and Bluetooth and all that. Then they have a class 1 sound level meter, so they can essentially run their own sound test from room to room to determine, at least, how much sound we think is coming through the wall.
From that, I can sort of predict, if we put our product on the wall, how much sound we can essentially take out. In most cases … Well, I should say in all cases, it’s somewhere between 80 and 100%. It averages out around 90% just depending on the loudness of the noise, of course, and then the frequency range. Mid-frequency, we’re the best. We obviously do a great job on the high-end and the low-end, but the higher the frequency, the better we do. The lower stuff is a little bit harder to work with, but we still do.
So, I’d say we’re blocking out 60 to 70% on the low end, and 80, 90, 100% on the high-end.
John Jantsch: Many of the listeners of my show are small business owners and marketers. I know that one of the things that I’m guessing some of them might be thinking is, are their extra challenges in essentially creating a category? I mean, you would think, okay, this is blue sky opportunity out there, but there’s also challenges because nobody’s ever bought soundproof paint before.
Jonah Lupton: Exactly. That is one of the challenges, and that’s why we’re spending a lot of money on PR and brand-awareness and educating the market, and a lot of cold email outreach. I know a lot of people want to call it spam, but at the end of the day, I mean, we really did create a product that solves a problem for the hotels and the apartment buildings. I do believe that some of them want to hear from us, and we can’t get to all of them through conventional Facebook ads and PR and SEO and all that stuff. So, sometimes, we do have to buy some lists of general managers and blast out a cold email, and we actually get some really good response rates. We get great open rates. We get good click-through rates because I think people in these markets are genuinely intrigued by what we can offer them.
Now, and then the challenge is, of course, no one’s ever heard of soundproof paint. No one’s ever used it. There’s very few searches every month for soundproof paint. So, I can’t just create a bunch of content and have a nice website and put it out there and expect people to find us because it’ll take too long. We really have to be aggressive and proactive and go find them, bring them to the website, educate them, engage with them. It is a learning process, especially as we start going into the architect and the interior designers. I mean, we can’t drop them an email and expect to see us spec’d into a project two weeks later. We really have to nurture those relationships for a while, build up their confidence before they feel they can use us on a job, and it’s not going to come back and bite them.
John Jantsch: How much skepticism do you encounter? In other words, somebody saying, “Oh, yeah. Great. No way that works.”
Jonah Lupton: I think there was definitely a lot of skepticism in the last couple years as i was developing the product before I knew or anyone knew if I could actually pull this off. Once we did a project in Connecticut this past summer, and we hired independent acoustical engineers to come on site and do all the testing before and after the treatment, as well as having employees from the hotel in there before and after, it was like … The quote that I actually … I don’t think I put it on the website, but one of the housekeepers actually said to me, “When you start selling this and you start making your millions and you buy your mansion on the beach, can I come be your housekeeper?”
I was blown away. I really was speechless because that was our first real, real-world test. I had no idea how good it was going to do, how good is perform, and the way the acoustical engineer performs the test is similar to what my sales reps do. They bring in their portable amps and speakers. They hook it up. They play white noise at 95 to 100 decibels in one room. Then they go into the next room and they take readings, and this is before we put any product on the wall. So, 95 to 100 decibels in one room was translating to about 75 decibels in the next room. 75 decibels is still very obnoxious. So, if someone was in that room trying to sleep, they would have been very, very annoyed.
Then, we put our product on the wall, three coats, 30 wet mils each, let it dry. We do all that in less than a day. Then the next day, the acoustical engineer came back, and did the same test. We had dropped the decibels from 75 down to 55. At 55 decibels, you almost can’t hear anything unless you get really, really, really close to the wall.
That’s where you do have the perceptions of a soundproofed room.
John Jantsch: What did some of your previous businesses, and you may have not thought about this, but you may have an opinion. What have some of your previous business successes and failures been able to inform you on this venture?
Jonah Lupton: I actually posted about this a couple days ago. I guess it was last week on LinkedIn. I talked about my first failure, which was a company called Social Track back in 2007, when I … I mean, this is the early days of the internet, I guess, for guys like me that are non-technical, and in 2007, I was trying to find a couple co-founders. I knew I had this idea of … I wanted to create a dashboard that aggregated all of your social media feeds into one place. So, you’re Facebook feed, your LinkedIn, your Twitter, your YouTube, all in one pretty, nice-to-read dashboard. You could see all your activity, your connections, and messages, et cetera.
I was bootstrapping it because I was working full-time in the investment business, so I was making 100 grand, 120 grand a year and paying for rent and everything else. At the end of the month, whatever I had left over, I tried to put into Social Track.  I found two co-founders literally off of Craigslist. We split up the equity one-third each. I had no idea what a vesting schedule was, so we didn’t do one of those, and quickly realized that neither one of these guys was going to be a good co-founder. They were both working full-time jobs. They were both married. They both had kids. One was getting read to move from Boston to New York, so he wouldn’t be very involved. He still owned a third of the company, and I had no way to really get it back.
I learned a lot of hard, hard lessons, where if you have a great idea and you realize it’s going to take a lot of capital to take that idea to the market and grow it, you have to go out and fundraise. I mean, as much as it sucks giving up equity and the company, that was not the kind of company that I should’ve been trying to bootstrap from the beginning.
Basically, a year after I shut the company down, Hootsuite launched, with essentially the same setup, the same idea, and they’re now a billion and a half dollar company. Not that I necessarily could have grown a Hootsuite. I mean, they’ve executed incredibly well. They have great investors, great employees and everything, but it was just a lesson that, I mean, if you don’t have the right co-founders and you’re not well capitalized, it is very, very, very difficult to scale a company in the technology space.
John Jantsch: I suspect that SoundGuard has been a bit capital intensive.
Jonah Lupton: It was. Yeah. Certainly developing the formula, all the testing. I did not appreciate how expensive all the testing would be, from lab testing to field testing, hiring acoustical engineers, doing fire testing, testing on the ingredients to make sure that we could pass all the EPA standards. We’re considered an environmentally friendly and low VOC product. We’re about 105 grams of hazardous material per liter, and the EPA says you have to be below 250. So, we are well, well below the EPA standards for eco-friendliness, which is good. I mean, that was obviously one of my goals from the beginning. It’s a water-based product.
So, coming up with a environmentally-friendly, water-based product that could block sound that didn’t infringe on any other patents out there, that could be sprayed onto a wall, could dry within two hours, that didn’t sag, that didn’t bubble … I mean, it was not easy, and it was expensive. I mean, in the last year and a half, I’ve probably spent 50 or 60,000 dollars just on legal work. Filing all the patents, having a manufacturing agreement set up and sales rep agreement and warrantees and all that stuff. Probably 50, 60,000 in legal work, 50, 60,000 on testing, 50, 60,000 on product development, maybe more than that, probably more than a 100. It has been expensive. I bootstrapped it with just my personal capital and business loans, more business loans than personal capital. My last couple starters basically wiped out my personal capital.
I went to a couple friends that are not even high net worth, but they just believed in what I was doing and they were willing to take a chance on this before we even had the product. I just did the classic Kevin O’Leary from Shark Tank, like, “Hey, give me $50,000. If this thing actually works and we start producing revenue, I’ll pay you back double your money.” Because a banker’s not going to give me any money. That was my only option. Then once we had the product, we did the test in Connecticut, we knew this stuff actually worked, I went back to them and I said, “Give me another $50,000, but now I’ll pay you 75% return on your money.” Then the last chunk of $50,000 was, “I’ll pay you 50% return on your money.”
Because as we took risk out of the company, obviously I was not willing to pay him the same terms that I was up front.
John Jantsch: What do you ultimately see your team looking like?
Jonah Lupton: I’m in the process of hiring right now. I would say of all the things that we are trying to tackle, hiring is the one that scares me the most. From running my own podcast for a couple years and doing 200 interviews, almost across the board, when I asked the founder, “What’s been the most critical aspect to your success in growth?” And it’s always the people. First, it’s people. Second is focus. So, those are the two things that I’m really, really honing in on is one, don’t get distracted by other meaningless ventures and projects that are going to come my way and two, I have to get the right people in place. I’ve never had to hire at scale before, and that’s what really scares me.
So, I don’t know if I should be trying to do it all myself or if I should try to bring in a part-time recruiter. There’s a couple companies out there that are trying to invest in us or form strategic partnerships. If I did something like that, one of the reasons would be so I could plug in to their HR staff and have their HR team help me hire the right people. We have 65 sales reps across the country, commission only guys, great people, but it’s very hard to get production from them unless you’re right in their face all the time. You’ve got to stay top of mind. I can’t manage 65 sales reps and then we’re probably bringing on another 50 distributors. That’s too many people and relationships for me to manage by myself. I need to hire at least a couple sales manager. I need to hire an operations manager, at least one or two, to help me go around the country and act as a project manager once things are up and running.
Right now, I’m outsourcing everything else. So, bookkeeping’s outsourced, obviously the legal work. I’m currently working with a digital marketing agency. Although, I’m getting ready to hire someone a little bit bigger and better. I’m quarter-backing a lot of things. I’m trying not … I can’t micromanage every little aspect of the company, so I really need to get the right people in place and then act as a manager of managers.
John Jantsch: Do you have, and again, maybe premature to be asking this question, but do you have an end-game in mind, or do you just want to see where this can go?
Jonah Lupton: Yeah. I mean, a little bit of both. I mean, I’ve certainly thought about it. I mean, I’ve put together spreadsheets of projects and everything else that may or may not come to fruition. Right now, with B2B market, like I said, so the hotels, the apartments, et cetera. In five months, we go B2C, so the homeowners, the small business owners, et cetera. I think this year, we can do at least 15 million in revenue, two-thirds of that coming B2B, one-third of that B2C. I think 15 is actually a little bit conservative, and we bring on the right distributors. Right now, I have a couple $250 million companies from Canada, Europe, and Australia asking to be the exclusive distributors in those areas. There’s so many good things that can happen over the next few months that could take that $15 million number up to 20 or 30 million.
I’ll say right now, I mean, I’ve already declined offers for $10 million for the company. It took me all of three seconds to say, “No thanks,” but each of those companies that wants to buy us would also be a great partner for us. Whether they make a strategic investment or whether we put together some sort of a joint venture partnership … I mean, all that stuff’s on the table. I’ll be in Boston all week meeting with a couple companies to discuss those things. VC firms are starting to call me, but right now, I’m just not ready to go down that VC channel. I don’t think it’s every going to make sense for us. I’d rather focus on strategic partnerships and strategic investments from big,..
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repumktg61602 · 7 years ago
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Transcript of How to Market a Product Idea That Nobody Has Heard Of
Transcript of How to Market a Product Idea That Nobody Has Heard Of
Transcript of How to Market a Product Idea That Nobody Has Heard Of written by John Jantsch read more at Duct Tape Marketing
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John Jantsch: Let’s say you have this idea for a product that nobody has ever heard of before. Nobody else has created. This innovation now has blue sky opportunity for you, but at the same time, now you’ve got the immense job of educating people about an entire new category of business, both treacherous and intriguing, at the same time.
You’re going to hear from Jonah Lupton, who did just that. He created a company called SoundGuard, which is producing soundproof paint, something nobody else offers, and we talk about his journey.
This episode of the Duct Tape Marketing podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier than writing a guest blog post. You get some high-quality content. You get great backlinks. People want to share that content. Maybe you can even transcribe that content. Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. Podcast Bookers can get you booked on two, to three, to four podcasts every single month on auto-pilot. Go check it out. PodcastBookers.com.
Hello, and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Jonah Lupton. He is an entrepreneur, advisor, and also a podcaster, who has started numerous companies and he admits that some were a success and some were failures. He’s currently the founder of a company called SoundGuard.
So, Jonah. Thanks for joining me.
Jonah Lupton: Thank you, John. Appreciate it.
John Jantsch: Give me a little bit about your background. I’m always intrigued. This is from your bio. Started numerous companies. So, tell us I guess the two or three minute version of your entrepreneurial journey.
Jonah Lupton: Absolutely. I actually spend nine years after college working for the Wall Street investment banks, the Morgan Stanleys, the Smith Barneys, managing money for wealthy individuals and non-profits and foundations. Halfway through that, I realized that I wanted to be an entrepreneur, but I couldn’t give up my salary. So, I started figuring out how to launch some projects on the side. My first venture was back in 2007, failed miserably, and I did a couple more while I was still employed, all failed miserably. Then I realized, the only way I’m going to be able to be a successful entrepreneur is if I do it full-time. I can’t do nights and weekends.
So, in 2011, I walked away from the investment business, started another company, and over the last … I guess it’s six years, I started a few different companies. Some were successful. Some were not. Some were in the, let’s see, nutritional supplement space. I did a couple payment startups or fundraising startups like Crowdfunding. Then a couple years ago, when I was just trying to find a solution to my own problem, which was noisy neighbors in an apartment building, and I could not find anything out there that really solved my needs at an affordable price point, that’s when I came up with the idea for soundproof paint, hired some chemists, and for the last two and a half years, we … Well, spent about a year and a half doing product development and testing. Then, we filed all the patents, and now we’ve been live in the market for a few months.
John Jantsch: This is a silly question because it sounds like one of those things that seems obvious enough that someone would’ve tackled it before. Why has nobody tackled soundproof paint?
Jonah Lupton: It’s a good question, and it’s usually the first question I get when I tell someone what I’ve been doing. They all say, “Why isn’t Sherwin-Williams doing this? Or, why isn’t Benjamin Moore? Or PPG? These 30, 40, 50 billion dollar companies, why haven’t they done it?”
I don’t have a good answer. I’d like to think that they’ve tried, and maybe they couldn’t figure it out. Maybe it was just too difficult. I know a lot of those companies … The Silicon Valley … The saying is, “If you want to beat the big boys early on, do things that don’t scale.” I heard that five or six years ago, and that always stuck with me. I think there’s some truth to that ’cause these big paint companies, they want to develop a product, they want to put it on their shelf in their own retail-branded stores, or they want to put it on the shelf at Home Depot and Lowe’s, and they want you to come in and buy it and put it on yourself, so it’s all D.I.Y. That’s not our product. Our product will never be D.I.Y, ’cause it has to be sprayed on by a high-pressure sprayer.
So, maybe that’s one reason, is that they just saw too many headwinds going into this market, but to be honest, I just don’t know. I mean, it was very difficult coming up with a formulation. My guess is we probably tried 20 or 25 different formulations with all types of different pigments and resins and fillers. I don’t come from an engineering background or a chemistry background, so I barely understand half of this stuff. I can’t even pronounce half the things that are in the product. Luckily, I partnered with some really good chemists early on. We figured out after these 20 or 25 formulations that there was a combination of three or four ingredients that, when put together, blocked out the most sound. We put all of those ingredients into this product, of course, meaning I don’t think any other company out there could come up with a product that was as effective as ours without using one of those ingredients and impeding on our patent.
John Jantsch: Well, yeah. When you go out and tell somebody in more of a sales conversation rather than a chemistry conversation, how does this work?
Jonah Lupton: We are blocking or deflecting sound. We are absorbing a little bit of sound. It’s hard to know exactly how much sound is being absorbed, but the majority is certainly being blocked or deflected. Where we see the best use cases for our product are on walls that are separating two spaces. So, you’re blocking the sound from passing through the wall. So, hotel rooms, apartments, condos, town houses, offices, dorms and student housing, those are all the markets that we’re starting off with. So, we’re starting off B2B. We’re selling through our sales reps, through distributors, going directly to the end customer. So, the ownership group of the hotel, the ownership group of the apartment complex. We’re going right to the facilities managers at the universities. I’m talking to two or three very, very large universities about doing all of their dorms in student housing when summer comes along.
John Jantsch: Right now, you are doing … do we call this installing? Or, the application of the … You’re actually doing it with your own people?
Jonah Lupton: No. Right now, and I don’t know if this will be the case in three or four years. It’s hard to know, but at least for now, we are only selling the products. We’re manufacturing and selling the product, and then we partner with contractors to actually install it. We have a training process. Any painting contractor in the country right now that handles commercial projects can fill out our application. We have to do a little bit of due diligence on them. I want to know who are the employees, they all have to go through background checks. I refuse to let some painter go into a hotel with key cards and cause a problem that we could have found if we had just done the appropriate background check. They have to have the right equipment. They have to have the right insurance coverage, and they just have to watch some videos, so they know how this is sprayed and, most importantly, how it’s measured. It’s very important that we get 90 wet mils of product onto the wall.
John Jantsch: I’m just going to ask you, what’s your measurement of success? So, when you go up to somebody and you say, “We’re going to make it soundproof.” Clearly, the wall’s so thick, it’s got so much on it today, it’s got a sound rating of some sort today, so what’s the measure of success for how you make it soundproof?
Jonah Lupton: We do a sound test up-front. That’s part of our … We have a two or three step process before we can even sell them any product. Obviously, we have a lot of leads that come into our website. Sales reps are out there generating leads. We’re going into a lot of different marketing channels to all generate leads. Once we get interest from the property, then we have to diagnose the problem. Is it something that we can help with? Is it a wall problem? Is it room-to-room? If there’s noise … If they’re on a busy intersection in downtown Boston and there’s street noise, that’s a window problem. That’s nothing that we can really help them with. Same thing if people are running up and down the hallways or slamming doors. We can help a little bit with that, but that’s more of a door problem.
So, as long as we diagnose that it’s a wall problem, we need them to send us some pictures. If we think that it’s an appropriate wall, meaning there’s no weird vents or something going from one room to the next, which you see once in a while, but assuming that it’s a project that we want to take on, I would say to one of my sales reps … I have 65 sales reps around the country in every major market. They’d go to the property, take some pictures, make a video, shakes some hands, et cetera, and then they’re going to run their own little amateurish sound test. Each sales rep has a portable speaker system with a built-in amp and Bluetooth and all that. Then they have a class 1 sound level meter, so they can essentially run their own sound test from room to room to determine, at least, how much sound we think is coming through the wall.
From that, I can sort of predict, if we put our product on the wall, how much sound we can essentially take out. In most cases … Well, I should say in all cases, it’s somewhere between 80 and 100%. It averages out around 90% just depending on the loudness of the noise, of course, and then the frequency range. Mid-frequency, we’re the best. We obviously do a great job on the high-end and the low-end, but the higher the frequency, the better we do. The lower stuff is a little bit harder to work with, but we still do.
So, I’d say we’re blocking out 60 to 70% on the low end, and 80, 90, 100% on the high-end.
John Jantsch: Many of the listeners of my show are small business owners and marketers. I know that one of the things that I’m guessing some of them might be thinking is, are their extra challenges in essentially creating a category? I mean, you would think, okay, this is blue sky opportunity out there, but there’s also challenges because nobody’s ever bought soundproof paint before.
Jonah Lupton: Exactly. That is one of the challenges, and that’s why we’re spending a lot of money on PR and brand-awareness and educating the market, and a lot of cold email outreach. I know a lot of people want to call it spam, but at the end of the day, I mean, we really did create a product that solves a problem for the hotels and the apartment buildings. I do believe that some of them want to hear from us, and we can’t get to all of them through conventional Facebook ads and PR and SEO and all that stuff. So, sometimes, we do have to buy some lists of general managers and blast out a cold email, and we actually get some really good response rates. We get great open rates. We get good click-through rates because I think people in these markets are genuinely intrigued by what we can offer them.
Now, and then the challenge is, of course, no one’s ever heard of soundproof paint. No one’s ever used it. There’s very few searches every month for soundproof paint. So, I can’t just create a bunch of content and have a nice website and put it out there and expect people to find us because it’ll take too long. We really have to be aggressive and proactive and go find them, bring them to the website, educate them, engage with them. It is a learning process, especially as we start going into the architect and the interior designers. I mean, we can’t drop them an email and expect to see us spec’d into a project two weeks later. We really have to nurture those relationships for a while, build up their confidence before they feel they can use us on a job, and it’s not going to come back and bite them.
John Jantsch: How much skepticism do you encounter? In other words, somebody saying, “Oh, yeah. Great. No way that works.”
Jonah Lupton: I think there was definitely a lot of skepticism in the last couple years as i was developing the product before I knew or anyone knew if I could actually pull this off. Once we did a project in Connecticut this past summer, and we hired independent acoustical engineers to come on site and do all the testing before and after the treatment, as well as having employees from the hotel in there before and after, it was like … The quote that I actually … I don’t think I put it on the website, but one of the housekeepers actually said to me, “When you start selling this and you start making your millions and you buy your mansion on the beach, can I come be your housekeeper?”
I was blown away. I really was speechless because that was our first real, real-world test. I had no idea how good it was going to do, how good is perform, and the way the acoustical engineer performs the test is similar to what my sales reps do. They bring in their portable amps and speakers. They hook it up. They play white noise at 95 to 100 decibels in one room. Then they go into the next room and they take readings, and this is before we put any product on the wall. So, 95 to 100 decibels in one room was translating to about 75 decibels in the next room. 75 decibels is still very obnoxious. So, if someone was in that room trying to sleep, they would have been very, very annoyed.
Then, we put our product on the wall, three coats, 30 wet mils each, let it dry. We do all that in less than a day. Then the next day, the acoustical engineer came back, and did the same test. We had dropped the decibels from 75 down to 55. At 55 decibels, you almost can’t hear anything unless you get really, really, really close to the wall.
That’s where you do have the perceptions of a soundproofed room.
John Jantsch: What did some of your previous businesses, and you may have not thought about this, but you may have an opinion. What have some of your previous business successes and failures been able to inform you on this venture?
Jonah Lupton: I actually posted about this a couple days ago. I guess it was last week on LinkedIn. I talked about my first failure, which was a company called Social Track back in 2007, when I … I mean, this is the early days of the internet, I guess, for guys like me that are non-technical, and in 2007, I was trying to find a couple co-founders. I knew I had this idea of … I wanted to create a dashboard that aggregated all of your social media feeds into one place. So, you’re Facebook feed, your LinkedIn, your Twitter, your YouTube, all in one pretty, nice-to-read dashboard. You could see all your activity, your connections, and messages, et cetera.
I was bootstrapping it because I was working full-time in the investment business, so I was making 100 grand, 120 grand a year and paying for rent and everything else. At the end of the month, whatever I had left over, I tried to put into Social Track.  I found two co-founders literally off of Craigslist. We split up the equity one-third each. I had no idea what a vesting schedule was, so we didn’t do one of those, and quickly realized that neither one of these guys was going to be a good co-founder. They were both working full-time jobs. They were both married. They both had kids. One was getting read to move from Boston to New York, so he wouldn’t be very involved. He still owned a third of the company, and I had no way to really get it back.
I learned a lot of hard, hard lessons, where if you have a great idea and you realize it’s going to take a lot of capital to take that idea to the market and grow it, you have to go out and fundraise. I mean, as much as it sucks giving up equity and the company, that was not the kind of company that I should’ve been trying to bootstrap from the beginning.
Basically, a year after I shut the company down, Hootsuite launched, with essentially the same setup, the same idea, and they’re now a billion and a half dollar company. Not that I necessarily could have grown a Hootsuite. I mean, they’ve executed incredibly well. They have great investors, great employees and everything, but it was just a lesson that, I mean, if you don’t have the right co-founders and you’re not well capitalized, it is very, very, very difficult to scale a company in the technology space.
John Jantsch: I suspect that SoundGuard has been a bit capital intensive.
Jonah Lupton: It was. Yeah. Certainly developing the formula, all the testing. I did not appreciate how expensive all the testing would be, from lab testing to field testing, hiring acoustical engineers, doing fire testing, testing on the ingredients to make sure that we could pass all the EPA standards. We’re considered an environmentally friendly and low VOC product. We’re about 105 grams of hazardous material per liter, and the EPA says you have to be below 250. So, we are well, well below the EPA standards for eco-friendliness, which is good. I mean, that was obviously one of my goals from the beginning. It’s a water-based product.
So, coming up with a environmentally-friendly, water-based product that could block sound that didn’t infringe on any other patents out there, that could be sprayed onto a wall, could dry within two hours, that didn’t sag, that didn’t bubble … I mean, it was not easy, and it was expensive. I mean, in the last year and a half, I’ve probably spent 50 or 60,000 dollars just on legal work. Filing all the patents, having a manufacturing agreement set up and sales rep agreement and warrantees and all that stuff. Probably 50, 60,000 in legal work, 50, 60,000 on testing, 50, 60,000 on product development, maybe more than that, probably more than a 100. It has been expensive. I bootstrapped it with just my personal capital and business loans, more business loans than personal capital. My last couple starters basically wiped out my personal capital.
I went to a couple friends that are not even high net worth, but they just believed in what I was doing and they were willing to take a chance on this before we even had the product. I just did the classic Kevin O’Leary from Shark Tank, like, “Hey, give me $50,000. If this thing actually works and we start producing revenue, I’ll pay you back double your money.” Because a banker’s not going to give me any money. That was my only option. Then once we had the product, we did the test in Connecticut, we knew this stuff actually worked, I went back to them and I said, “Give me another $50,000, but now I’ll pay you 75% return on your money.” Then the last chunk of $50,000 was, “I’ll pay you 50% return on your money.”
Because as we took risk out of the company, obviously I was not willing to pay him the same terms that I was up front.
John Jantsch: What do you ultimately see your team looking like?
Jonah Lupton: I’m in the process of hiring right now. I would say of all the things that we are trying to tackle, hiring is the one that scares me the most. From running my own podcast for a couple years and doing 200 interviews, almost across the board, when I asked the founder, “What’s been the most critical aspect to your success in growth?” And it’s always the people. First, it’s people. Second is focus. So, those are the two things that I’m really, really honing in on is one, don’t get distracted by other meaningless ventures and projects that are going to come my way and two, I have to get the right people in place. I’ve never had to hire at scale before, and that’s what really scares me.
So, I don’t know if I should be trying to do it all myself or if I should try to bring in a part-time recruiter. There’s a couple companies out there that are trying to invest in us or form strategic partnerships. If I did something like that, one of the reasons would be so I could plug in to their HR staff and have their HR team help me hire the right people. We have 65 sales reps across the country, commission only guys, great people, but it’s very hard to get production from them unless you’re right in their face all the time. You’ve got to stay top of mind. I can’t manage 65 sales reps and then we’re probably bringing on another 50 distributors. That’s too many people and relationships for me to manage by myself. I need to hire at least a couple sales manager. I need to hire an operations manager, at least one or two, to help me go around the country and act as a project manager once things are up and running.
Right now, I’m outsourcing everything else. So, bookkeeping’s outsourced, obviously the legal work. I’m currently working with a digital marketing agency. Although, I’m getting ready to hire someone a little bit bigger and better. I’m quarter-backing a lot of things. I’m trying not … I can’t micromanage every little aspect of the company, so I really need to get the right people in place and then act as a manager of managers.
John Jantsch: Do you have, and again, maybe premature to be asking this question, but do you have an end-game in mind, or do you just want to see where this can go?
Jonah Lupton: Yeah. I mean, a little bit of both. I mean, I’ve certainly thought about it. I mean, I’ve put together spreadsheets of projects and everything else that may or may not come to fruition. Right now, with B2B market, like I said, so the hotels, the apartments, et cetera. In five months, we go B2C, so the homeowners, the small business owners, et cetera. I think this year, we can do at least 15 million in revenue, two-thirds of that coming B2B, one-third of that B2C. I think 15 is actually a little bit conservative, and we bring on the right distributors. Right now, I have a couple $250 million companies from Canada, Europe, and Australia asking to be the exclusive distributors in those areas. There’s so many good things that can happen over the next few months that could take that $15 million number up to 20 or 30 million.
I’ll say right now, I mean, I’ve already declined offers for $10 million for the company. It took me all of three seconds to say, “No thanks,” but each of those companies that wants to buy us would also be a great partner for us. Whether they make a strategic investment or whether we put together some sort of a joint venture partnership … I mean, all that stuff’s on the table. I’ll be in Boston all week meeting with a couple companies to discuss those things. VC firms are starting to call me, but right now, I’m just not ready to go down that VC channel. I don’t think it’s every going to make sense for us. I’d rather focus on strategic partnerships and strategic investments from big,..
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ramonlindsay050 · 7 years ago
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Transcript of How to Market a Product Idea That Nobody Has Heard Of
Transcript of How to Market a Product Idea That Nobody Has Heard Of
Transcript of How to Market a Product Idea That Nobody Has Heard Of written by John Jantsch read more at Duct Tape Marketing
Back to Podcast
Transcript
John Jantsch: Let’s say you have this idea for a product that nobody has ever heard of before. Nobody else has created. This innovation now has blue sky opportunity for you, but at the same time, now you’ve got the immense job of educating people about an entire new category of business, both treacherous and intriguing, at the same time.
You’re going to hear from Jonah Lupton, who did just that. He created a company called SoundGuard, which is producing soundproof paint, something nobody else offers, and we talk about his journey.
This episode of the Duct Tape Marketing podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier than writing a guest blog post. You get some high-quality content. You get great backlinks. People want to share that content. Maybe you can even transcribe that content. Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. Podcast Bookers can get you booked on two, to three, to four podcasts every single month on auto-pilot. Go check it out. PodcastBookers.com.
Hello, and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Jonah Lupton. He is an entrepreneur, advisor, and also a podcaster, who has started numerous companies and he admits that some were a success and some were failures. He’s currently the founder of a company called SoundGuard.
So, Jonah. Thanks for joining me.
Jonah Lupton: Thank you, John. Appreciate it.
John Jantsch: Give me a little bit about your background. I’m always intrigued. This is from your bio. Started numerous companies. So, tell us I guess the two or three minute version of your entrepreneurial journey.
Jonah Lupton: Absolutely. I actually spend nine years after college working for the Wall Street investment banks, the Morgan Stanleys, the Smith Barneys, managing money for wealthy individuals and non-profits and foundations. Halfway through that, I realized that I wanted to be an entrepreneur, but I couldn’t give up my salary. So, I started figuring out how to launch some projects on the side. My first venture was back in 2007, failed miserably, and I did a couple more while I was still employed, all failed miserably. Then I realized, the only way I’m going to be able to be a successful entrepreneur is if I do it full-time. I can’t do nights and weekends.
So, in 2011, I walked away from the investment business, started another company, and over the last … I guess it’s six years, I started a few different companies. Some were successful. Some were not. Some were in the, let’s see, nutritional supplement space. I did a couple payment startups or fundraising startups like Crowdfunding. Then a couple years ago, when I was just trying to find a solution to my own problem, which was noisy neighbors in an apartment building, and I could not find anything out there that really solved my needs at an affordable price point, that’s when I came up with the idea for soundproof paint, hired some chemists, and for the last two and a half years, we … Well, spent about a year and a half doing product development and testing. Then, we filed all the patents, and now we’ve been live in the market for a few months.
John Jantsch: This is a silly question because it sounds like one of those things that seems obvious enough that someone would’ve tackled it before. Why has nobody tackled soundproof paint?
Jonah Lupton: It’s a good question, and it’s usually the first question I get when I tell someone what I’ve been doing. They all say, “Why isn’t Sherwin-Williams doing this? Or, why isn’t Benjamin Moore? Or PPG? These 30, 40, 50 billion dollar companies, why haven’t they done it?”
I don’t have a good answer. I’d like to think that they’ve tried, and maybe they couldn’t figure it out. Maybe it was just too difficult. I know a lot of those companies … The Silicon Valley … The saying is, “If you want to beat the big boys early on, do things that don’t scale.” I heard that five or six years ago, and that always stuck with me. I think there’s some truth to that ’cause these big paint companies, they want to develop a product, they want to put it on their shelf in their own retail-branded stores, or they want to put it on the shelf at Home Depot and Lowe’s, and they want you to come in and buy it and put it on yourself, so it’s all D.I.Y. That’s not our product. Our product will never be D.I.Y, ’cause it has to be sprayed on by a high-pressure sprayer.
So, maybe that’s one reason, is that they just saw too many headwinds going into this market, but to be honest, I just don’t know. I mean, it was very difficult coming up with a formulation. My guess is we probably tried 20 or 25 different formulations with all types of different pigments and resins and fillers. I don’t come from an engineering background or a chemistry background, so I barely understand half of this stuff. I can’t even pronounce half the things that are in the product. Luckily, I partnered with some really good chemists early on. We figured out after these 20 or 25 formulations that there was a combination of three or four ingredients that, when put together, blocked out the most sound. We put all of those ingredients into this product, of course, meaning I don’t think any other company out there could come up with a product that was as effective as ours without using one of those ingredients and impeding on our patent.
John Jantsch: Well, yeah. When you go out and tell somebody in more of a sales conversation rather than a chemistry conversation, how does this work?
Jonah Lupton: We are blocking or deflecting sound. We are absorbing a little bit of sound. It’s hard to know exactly how much sound is being absorbed, but the majority is certainly being blocked or deflected. Where we see the best use cases for our product are on walls that are separating two spaces. So, you’re blocking the sound from passing through the wall. So, hotel rooms, apartments, condos, town houses, offices, dorms and student housing, those are all the markets that we’re starting off with. So, we’re starting off B2B. We’re selling through our sales reps, through distributors, going directly to the end customer. So, the ownership group of the hotel, the ownership group of the apartment complex. We’re going right to the facilities managers at the universities. I’m talking to two or three very, very large universities about doing all of their dorms in student housing when summer comes along.
John Jantsch: Right now, you are doing … do we call this installing? Or, the application of the … You’re actually doing it with your own people?
Jonah Lupton: No. Right now, and I don’t know if this will be the case in three or four years. It’s hard to know, but at least for now, we are only selling the products. We’re manufacturing and selling the product, and then we partner with contractors to actually install it. We have a training process. Any painting contractor in the country right now that handles commercial projects can fill out our application. We have to do a little bit of due diligence on them. I want to know who are the employees, they all have to go through background checks. I refuse to let some painter go into a hotel with key cards and cause a problem that we could have found if we had just done the appropriate background check. They have to have the right equipment. They have to have the right insurance coverage, and they just have to watch some videos, so they know how this is sprayed and, most importantly, how it’s measured. It’s very important that we get 90 wet mils of product onto the wall.
John Jantsch: I’m just going to ask you, what’s your measurement of success? So, when you go up to somebody and you say, “We’re going to make it soundproof.” Clearly, the wall’s so thick, it’s got so much on it today, it’s got a sound rating of some sort today, so what’s the measure of success for how you make it soundproof?
Jonah Lupton: We do a sound test up-front. That’s part of our … We have a two or three step process before we can even sell them any product. Obviously, we have a lot of leads that come into our website. Sales reps are out there generating leads. We’re going into a lot of different marketing channels to all generate leads. Once we get interest from the property, then we have to diagnose the problem. Is it something that we can help with? Is it a wall problem? Is it room-to-room? If there’s noise … If they’re on a busy intersection in downtown Boston and there’s street noise, that’s a window problem. That’s nothing that we can really help them with. Same thing if people are running up and down the hallways or slamming doors. We can help a little bit with that, but that’s more of a door problem.
So, as long as we diagnose that it’s a wall problem, we need them to send us some pictures. If we think that it’s an appropriate wall, meaning there’s no weird vents or something going from one room to the next, which you see once in a while, but assuming that it’s a project that we want to take on, I would say to one of my sales reps … I have 65 sales reps around the country in every major market. They’d go to the property, take some pictures, make a video, shakes some hands, et cetera, and then they’re going to run their own little amateurish sound test. Each sales rep has a portable speaker system with a built-in amp and Bluetooth and all that. Then they have a class 1 sound level meter, so they can essentially run their own sound test from room to room to determine, at least, how much sound we think is coming through the wall.
From that, I can sort of predict, if we put our product on the wall, how much sound we can essentially take out. In most cases … Well, I should say in all cases, it’s somewhere between 80 and 100%. It averages out around 90% just depending on the loudness of the noise, of course, and then the frequency range. Mid-frequency, we’re the best. We obviously do a great job on the high-end and the low-end, but the higher the frequency, the better we do. The lower stuff is a little bit harder to work with, but we still do.
So, I’d say we’re blocking out 60 to 70% on the low end, and 80, 90, 100% on the high-end.
John Jantsch: Many of the listeners of my show are small business owners and marketers. I know that one of the things that I’m guessing some of them might be thinking is, are their extra challenges in essentially creating a category? I mean, you would think, okay, this is blue sky opportunity out there, but there’s also challenges because nobody’s ever bought soundproof paint before.
Jonah Lupton: Exactly. That is one of the challenges, and that’s why we’re spending a lot of money on PR and brand-awareness and educating the market, and a lot of cold email outreach. I know a lot of people want to call it spam, but at the end of the day, I mean, we really did create a product that solves a problem for the hotels and the apartment buildings. I do believe that some of them want to hear from us, and we can’t get to all of them through conventional Facebook ads and PR and SEO and all that stuff. So, sometimes, we do have to buy some lists of general managers and blast out a cold email, and we actually get some really good response rates. We get great open rates. We get good click-through rates because I think people in these markets are genuinely intrigued by what we can offer them.
Now, and then the challenge is, of course, no one’s ever heard of soundproof paint. No one’s ever used it. There’s very few searches every month for soundproof paint. So, I can’t just create a bunch of content and have a nice website and put it out there and expect people to find us because it’ll take too long. We really have to be aggressive and proactive and go find them, bring them to the website, educate them, engage with them. It is a learning process, especially as we start going into the architect and the interior designers. I mean, we can’t drop them an email and expect to see us spec’d into a project two weeks later. We really have to nurture those relationships for a while, build up their confidence before they feel they can use us on a job, and it’s not going to come back and bite them.
John Jantsch: How much skepticism do you encounter? In other words, somebody saying, “Oh, yeah. Great. No way that works.”
Jonah Lupton: I think there was definitely a lot of skepticism in the last couple years as i was developing the product before I knew or anyone knew if I could actually pull this off. Once we did a project in Connecticut this past summer, and we hired independent acoustical engineers to come on site and do all the testing before and after the treatment, as well as having employees from the hotel in there before and after, it was like … The quote that I actually … I don’t think I put it on the website, but one of the housekeepers actually said to me, “When you start selling this and you start making your millions and you buy your mansion on the beach, can I come be your housekeeper?”
I was blown away. I really was speechless because that was our first real, real-world test. I had no idea how good it was going to do, how good is perform, and the way the acoustical engineer performs the test is similar to what my sales reps do. They bring in their portable amps and speakers. They hook it up. They play white noise at 95 to 100 decibels in one room. Then they go into the next room and they take readings, and this is before we put any product on the wall. So, 95 to 100 decibels in one room was translating to about 75 decibels in the next room. 75 decibels is still very obnoxious. So, if someone was in that room trying to sleep, they would have been very, very annoyed.
Then, we put our product on the wall, three coats, 30 wet mils each, let it dry. We do all that in less than a day. Then the next day, the acoustical engineer came back, and did the same test. We had dropped the decibels from 75 down to 55. At 55 decibels, you almost can’t hear anything unless you get really, really, really close to the wall.
That’s where you do have the perceptions of a soundproofed room.
John Jantsch: What did some of your previous businesses, and you may have not thought about this, but you may have an opinion. What have some of your previous business successes and failures been able to inform you on this venture?
Jonah Lupton: I actually posted about this a couple days ago. I guess it was last week on LinkedIn. I talked about my first failure, which was a company called Social Track back in 2007, when I … I mean, this is the early days of the internet, I guess, for guys like me that are non-technical, and in 2007, I was trying to find a couple co-founders. I knew I had this idea of … I wanted to create a dashboard that aggregated all of your social media feeds into one place. So, you’re Facebook feed, your LinkedIn, your Twitter, your YouTube, all in one pretty, nice-to-read dashboard. You could see all your activity, your connections, and messages, et cetera.
I was bootstrapping it because I was working full-time in the investment business, so I was making 100 grand, 120 grand a year and paying for rent and everything else. At the end of the month, whatever I had left over, I tried to put into Social Track.  I found two co-founders literally off of Craigslist. We split up the equity one-third each. I had no idea what a vesting schedule was, so we didn’t do one of those, and quickly realized that neither one of these guys was going to be a good co-founder. They were both working full-time jobs. They were both married. They both had kids. One was getting read to move from Boston to New York, so he wouldn’t be very involved. He still owned a third of the company, and I had no way to really get it back.
I learned a lot of hard, hard lessons, where if you have a great idea and you realize it’s going to take a lot of capital to take that idea to the market and grow it, you have to go out and fundraise. I mean, as much as it sucks giving up equity and the company, that was not the kind of company that I should’ve been trying to bootstrap from the beginning.
Basically, a year after I shut the company down, Hootsuite launched, with essentially the same setup, the same idea, and they’re now a billion and a half dollar company. Not that I necessarily could have grown a Hootsuite. I mean, they’ve executed incredibly well. They have great investors, great employees and everything, but it was just a lesson that, I mean, if you don’t have the right co-founders and you’re not well capitalized, it is very, very, very difficult to scale a company in the technology space.
John Jantsch: I suspect that SoundGuard has been a bit capital intensive.
Jonah Lupton: It was. Yeah. Certainly developing the formula, all the testing. I did not appreciate how expensive all the testing would be, from lab testing to field testing, hiring acoustical engineers, doing fire testing, testing on the ingredients to make sure that we could pass all the EPA standards. We’re considered an environmentally friendly and low VOC product. We’re about 105 grams of hazardous material per liter, and the EPA says you have to be below 250. So, we are well, well below the EPA standards for eco-friendliness, which is good. I mean, that was obviously one of my goals from the beginning. It’s a water-based product.
So, coming up with a environmentally-friendly, water-based product that could block sound that didn’t infringe on any other patents out there, that could be sprayed onto a wall, could dry within two hours, that didn’t sag, that didn’t bubble … I mean, it was not easy, and it was expensive. I mean, in the last year and a half, I’ve probably spent 50 or 60,000 dollars just on legal work. Filing all the patents, having a manufacturing agreement set up and sales rep agreement and warrantees and all that stuff. Probably 50, 60,000 in legal work, 50, 60,000 on testing, 50, 60,000 on product development, maybe more than that, probably more than a 100. It has been expensive. I bootstrapped it with just my personal capital and business loans, more business loans than personal capital. My last couple starters basically wiped out my personal capital.
I went to a couple friends that are not even high net worth, but they just believed in what I was doing and they were willing to take a chance on this before we even had the product. I just did the classic Kevin O’Leary from Shark Tank, like, “Hey, give me $50,000. If this thing actually works and we start producing revenue, I’ll pay you back double your money.” Because a banker’s not going to give me any money. That was my only option. Then once we had the product, we did the test in Connecticut, we knew this stuff actually worked, I went back to them and I said, “Give me another $50,000, but now I’ll pay you 75% return on your money.” Then the last chunk of $50,000 was, “I’ll pay you 50% return on your money.”
Because as we took risk out of the company, obviously I was not willing to pay him the same terms that I was up front.
John Jantsch: What do you ultimately see your team looking like?
Jonah Lupton: I’m in the process of hiring right now. I would say of all the things that we are trying to tackle, hiring is the one that scares me the most. From running my own podcast for a couple years and doing 200 interviews, almost across the board, when I asked the founder, “What’s been the most critical aspect to your success in growth?” And it’s always the people. First, it’s people. Second is focus. So, those are the two things that I’m really, really honing in on is one, don’t get distracted by other meaningless ventures and projects that are going to come my way and two, I have to get the right people in place. I’ve never had to hire at scale before, and that’s what really scares me.
So, I don’t know if I should be trying to do it all myself or if I should try to bring in a part-time recruiter. There’s a couple companies out there that are trying to invest in us or form strategic partnerships. If I did something like that, one of the reasons would be so I could plug in to their HR staff and have their HR team help me hire the right people. We have 65 sales reps across the country, commission only guys, great people, but it’s very hard to get production from them unless you’re right in their face all the time. You’ve got to stay top of mind. I can’t manage 65 sales reps and then we’re probably bringing on another 50 distributors. That’s too many people and relationships for me to manage by myself. I need to hire at least a couple sales manager. I need to hire an operations manager, at least one or two, to help me go around the country and act as a project manager once things are up and running.
Right now, I’m outsourcing everything else. So, bookkeeping’s outsourced, obviously the legal work. I’m currently working with a digital marketing agency. Although, I’m getting ready to hire someone a little bit bigger and better. I’m quarter-backing a lot of things. I’m trying not … I can’t micromanage every little aspect of the company, so I really need to get the right people in place and then act as a manager of managers.
John Jantsch: Do you have, and again, maybe premature to be asking this question, but do you have an end-game in mind, or do you just want to see where this can go?
Jonah Lupton: Yeah. I mean, a little bit of both. I mean, I’ve certainly thought about it. I mean, I’ve put together spreadsheets of projects and everything else that may or may not come to fruition. Right now, with B2B market, like I said, so the hotels, the apartments, et cetera. In five months, we go B2C, so the homeowners, the small business owners, et cetera. I think this year, we can do at least 15 million in revenue, two-thirds of that coming B2B, one-third of that B2C. I think 15 is actually a little bit conservative, and we bring on the right distributors. Right now, I have a couple $250 million companies from Canada, Europe, and Australia asking to be the exclusive distributors in those areas. There’s so many good things that can happen over the next few months that could take that $15 million number up to 20 or 30 million.
I’ll say right now, I mean, I’ve already declined offers for $10 million for the company. It took me all of three seconds to say, “No thanks,” but each of those companies that wants to buy us would also be a great partner for us. Whether they make a strategic investment or whether we put together some sort of a joint venture partnership … I mean, all that stuff’s on the table. I’ll be in Boston all week meeting with a couple companies to discuss those things. VC firms are starting to call me, but right now, I’m just not ready to go down that VC channel. I don’t think it’s every going to make sense for us. I’d rather focus on strategic partnerships and strategic investments from big,..
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Transcript of How to Market a Product Idea That Nobody Has Heard Of
Transcript of How to Market a Product Idea That Nobody Has Heard Of
Transcript of How to Market a Product Idea That Nobody Has Heard Of written by John Jantsch read more at Duct Tape Marketing
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John Jantsch: Let’s say you have this idea for a product that nobody has ever heard of before. Nobody else has created. This innovation now has blue sky opportunity for you, but at the same time, now you’ve got the immense job of educating people about an entire new category of business, both treacherous and intriguing, at the same time.
You’re going to hear from Jonah Lupton, who did just that. He created a company called SoundGuard, which is producing soundproof paint, something nobody else offers, and we talk about his journey.
This episode of the Duct Tape Marketing podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier than writing a guest blog post. You get some high-quality content. You get great backlinks. People want to share that content. Maybe you can even transcribe that content. Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. Podcast Bookers can get you booked on two, to three, to four podcasts every single month on auto-pilot. Go check it out. PodcastBookers.com.
Hello, and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Jonah Lupton. He is an entrepreneur, advisor, and also a podcaster, who has started numerous companies and he admits that some were a success and some were failures. He’s currently the founder of a company called SoundGuard.
So, Jonah. Thanks for joining me.
Jonah Lupton: Thank you, John. Appreciate it.
John Jantsch: Give me a little bit about your background. I’m always intrigued. This is from your bio. Started numerous companies. So, tell us I guess the two or three minute version of your entrepreneurial journey.
Jonah Lupton: Absolutely. I actually spend nine years after college working for the Wall Street investment banks, the Morgan Stanleys, the Smith Barneys, managing money for wealthy individuals and non-profits and foundations. Halfway through that, I realized that I wanted to be an entrepreneur, but I couldn’t give up my salary. So, I started figuring out how to launch some projects on the side. My first venture was back in 2007, failed miserably, and I did a couple more while I was still employed, all failed miserably. Then I realized, the only way I’m going to be able to be a successful entrepreneur is if I do it full-time. I can’t do nights and weekends.
So, in 2011, I walked away from the investment business, started another company, and over the last … I guess it’s six years, I started a few different companies. Some were successful. Some were not. Some were in the, let’s see, nutritional supplement space. I did a couple payment startups or fundraising startups like Crowdfunding. Then a couple years ago, when I was just trying to find a solution to my own problem, which was noisy neighbors in an apartment building, and I could not find anything out there that really solved my needs at an affordable price point, that’s when I came up with the idea for soundproof paint, hired some chemists, and for the last two and a half years, we … Well, spent about a year and a half doing product development and testing. Then, we filed all the patents, and now we’ve been live in the market for a few months.
John Jantsch: This is a silly question because it sounds like one of those things that seems obvious enough that someone would’ve tackled it before. Why has nobody tackled soundproof paint?
Jonah Lupton: It’s a good question, and it’s usually the first question I get when I tell someone what I’ve been doing. They all say, “Why isn’t Sherwin-Williams doing this? Or, why isn’t Benjamin Moore? Or PPG? These 30, 40, 50 billion dollar companies, why haven’t they done it?”
I don’t have a good answer. I’d like to think that they’ve tried, and maybe they couldn’t figure it out. Maybe it was just too difficult. I know a lot of those companies … The Silicon Valley … The saying is, “If you want to beat the big boys early on, do things that don’t scale.” I heard that five or six years ago, and that always stuck with me. I think there’s some truth to that ’cause these big paint companies, they want to develop a product, they want to put it on their shelf in their own retail-branded stores, or they want to put it on the shelf at Home Depot and Lowe’s, and they want you to come in and buy it and put it on yourself, so it’s all D.I.Y. That’s not our product. Our product will never be D.I.Y, ’cause it has to be sprayed on by a high-pressure sprayer.
So, maybe that’s one reason, is that they just saw too many headwinds going into this market, but to be honest, I just don’t know. I mean, it was very difficult coming up with a formulation. My guess is we probably tried 20 or 25 different formulations with all types of different pigments and resins and fillers. I don’t come from an engineering background or a chemistry background, so I barely understand half of this stuff. I can’t even pronounce half the things that are in the product. Luckily, I partnered with some really good chemists early on. We figured out after these 20 or 25 formulations that there was a combination of three or four ingredients that, when put together, blocked out the most sound. We put all of those ingredients into this product, of course, meaning I don’t think any other company out there could come up with a product that was as effective as ours without using one of those ingredients and impeding on our patent.
John Jantsch: Well, yeah. When you go out and tell somebody in more of a sales conversation rather than a chemistry conversation, how does this work?
Jonah Lupton: We are blocking or deflecting sound. We are absorbing a little bit of sound. It’s hard to know exactly how much sound is being absorbed, but the majority is certainly being blocked or deflected. Where we see the best use cases for our product are on walls that are separating two spaces. So, you’re blocking the sound from passing through the wall. So, hotel rooms, apartments, condos, town houses, offices, dorms and student housing, those are all the markets that we’re starting off with. So, we’re starting off B2B. We’re selling through our sales reps, through distributors, going directly to the end customer. So, the ownership group of the hotel, the ownership group of the apartment complex. We’re going right to the facilities managers at the universities. I’m talking to two or three very, very large universities about doing all of their dorms in student housing when summer comes along.
John Jantsch: Right now, you are doing … do we call this installing? Or, the application of the … You’re actually doing it with your own people?
Jonah Lupton: No. Right now, and I don’t know if this will be the case in three or four years. It’s hard to know, but at least for now, we are only selling the products. We’re manufacturing and selling the product, and then we partner with contractors to actually install it. We have a training process. Any painting contractor in the country right now that handles commercial projects can fill out our application. We have to do a little bit of due diligence on them. I want to know who are the employees, they all have to go through background checks. I refuse to let some painter go into a hotel with key cards and cause a problem that we could have found if we had just done the appropriate background check. They have to have the right equipment. They have to have the right insurance coverage, and they just have to watch some videos, so they know how this is sprayed and, most importantly, how it’s measured. It’s very important that we get 90 wet mils of product onto the wall.
John Jantsch: I’m just going to ask you, what’s your measurement of success? So, when you go up to somebody and you say, “We’re going to make it soundproof.” Clearly, the wall’s so thick, it’s got so much on it today, it’s got a sound rating of some sort today, so what’s the measure of success for how you make it soundproof?
Jonah Lupton: We do a sound test up-front. That’s part of our … We have a two or three step process before we can even sell them any product. Obviously, we have a lot of leads that come into our website. Sales reps are out there generating leads. We’re going into a lot of different marketing channels to all generate leads. Once we get interest from the property, then we have to diagnose the problem. Is it something that we can help with? Is it a wall problem? Is it room-to-room? If there’s noise … If they’re on a busy intersection in downtown Boston and there’s street noise, that’s a window problem. That’s nothing that we can really help them with. Same thing if people are running up and down the hallways or slamming doors. We can help a little bit with that, but that’s more of a door problem.
So, as long as we diagnose that it’s a wall problem, we need them to send us some pictures. If we think that it’s an appropriate wall, meaning there’s no weird vents or something going from one room to the next, which you see once in a while, but assuming that it’s a project that we want to take on, I would say to one of my sales reps … I have 65 sales reps around the country in every major market. They’d go to the property, take some pictures, make a video, shakes some hands, et cetera, and then they’re going to run their own little amateurish sound test. Each sales rep has a portable speaker system with a built-in amp and Bluetooth and all that. Then they have a class 1 sound level meter, so they can essentially run their own sound test from room to room to determine, at least, how much sound we think is coming through the wall.
From that, I can sort of predict, if we put our product on the wall, how much sound we can essentially take out. In most cases … Well, I should say in all cases, it’s somewhere between 80 and 100%. It averages out around 90% just depending on the loudness of the noise, of course, and then the frequency range. Mid-frequency, we’re the best. We obviously do a great job on the high-end and the low-end, but the higher the frequency, the better we do. The lower stuff is a little bit harder to work with, but we still do.
So, I’d say we’re blocking out 60 to 70% on the low end, and 80, 90, 100% on the high-end.
John Jantsch: Many of the listeners of my show are small business owners and marketers. I know that one of the things that I’m guessing some of them might be thinking is, are their extra challenges in essentially creating a category? I mean, you would think, okay, this is blue sky opportunity out there, but there’s also challenges because nobody’s ever bought soundproof paint before.
Jonah Lupton: Exactly. That is one of the challenges, and that’s why we’re spending a lot of money on PR and brand-awareness and educating the market, and a lot of cold email outreach. I know a lot of people want to call it spam, but at the end of the day, I mean, we really did create a product that solves a problem for the hotels and the apartment buildings. I do believe that some of them want to hear from us, and we can’t get to all of them through conventional Facebook ads and PR and SEO and all that stuff. So, sometimes, we do have to buy some lists of general managers and blast out a cold email, and we actually get some really good response rates. We get great open rates. We get good click-through rates because I think people in these markets are genuinely intrigued by what we can offer them.
Now, and then the challenge is, of course, no one’s ever heard of soundproof paint. No one’s ever used it. There’s very few searches every month for soundproof paint. So, I can’t just create a bunch of content and have a nice website and put it out there and expect people to find us because it’ll take too long. We really have to be aggressive and proactive and go find them, bring them to the website, educate them, engage with them. It is a learning process, especially as we start going into the architect and the interior designers. I mean, we can’t drop them an email and expect to see us spec’d into a project two weeks later. We really have to nurture those relationships for a while, build up their confidence before they feel they can use us on a job, and it’s not going to come back and bite them.
John Jantsch: How much skepticism do you encounter? In other words, somebody saying, “Oh, yeah. Great. No way that works.”
Jonah Lupton: I think there was definitely a lot of skepticism in the last couple years as i was developing the product before I knew or anyone knew if I could actually pull this off. Once we did a project in Connecticut this past summer, and we hired independent acoustical engineers to come on site and do all the testing before and after the treatment, as well as having employees from the hotel in there before and after, it was like … The quote that I actually … I don’t think I put it on the website, but one of the housekeepers actually said to me, “When you start selling this and you start making your millions and you buy your mansion on the beach, can I come be your housekeeper?”
I was blown away. I really was speechless because that was our first real, real-world test. I had no idea how good it was going to do, how good is perform, and the way the acoustical engineer performs the test is similar to what my sales reps do. They bring in their portable amps and speakers. They hook it up. They play white noise at 95 to 100 decibels in one room. Then they go into the next room and they take readings, and this is before we put any product on the wall. So, 95 to 100 decibels in one room was translating to about 75 decibels in the next room. 75 decibels is still very obnoxious. So, if someone was in that room trying to sleep, they would have been very, very annoyed.
Then, we put our product on the wall, three coats, 30 wet mils each, let it dry. We do all that in less than a day. Then the next day, the acoustical engineer came back, and did the same test. We had dropped the decibels from 75 down to 55. At 55 decibels, you almost can’t hear anything unless you get really, really, really close to the wall.
That’s where you do have the perceptions of a soundproofed room.
John Jantsch: What did some of your previous businesses, and you may have not thought about this, but you may have an opinion. What have some of your previous business successes and failures been able to inform you on this venture?
Jonah Lupton: I actually posted about this a couple days ago. I guess it was last week on LinkedIn. I talked about my first failure, which was a company called Social Track back in 2007, when I … I mean, this is the early days of the internet, I guess, for guys like me that are non-technical, and in 2007, I was trying to find a couple co-founders. I knew I had this idea of … I wanted to create a dashboard that aggregated all of your social media feeds into one place. So, you’re Facebook feed, your LinkedIn, your Twitter, your YouTube, all in one pretty, nice-to-read dashboard. You could see all your activity, your connections, and messages, et cetera.
I was bootstrapping it because I was working full-time in the investment business, so I was making 100 grand, 120 grand a year and paying for rent and everything else. At the end of the month, whatever I had left over, I tried to put into Social Track.  I found two co-founders literally off of Craigslist. We split up the equity one-third each. I had no idea what a vesting schedule was, so we didn’t do one of those, and quickly realized that neither one of these guys was going to be a good co-founder. They were both working full-time jobs. They were both married. They both had kids. One was getting read to move from Boston to New York, so he wouldn’t be very involved. He still owned a third of the company, and I had no way to really get it back.
I learned a lot of hard, hard lessons, where if you have a great idea and you realize it’s going to take a lot of capital to take that idea to the market and grow it, you have to go out and fundraise. I mean, as much as it sucks giving up equity and the company, that was not the kind of company that I should’ve been trying to bootstrap from the beginning.
Basically, a year after I shut the company down, Hootsuite launched, with essentially the same setup, the same idea, and they’re now a billion and a half dollar company. Not that I necessarily could have grown a Hootsuite. I mean, they’ve executed incredibly well. They have great investors, great employees and everything, but it was just a lesson that, I mean, if you don’t have the right co-founders and you’re not well capitalized, it is very, very, very difficult to scale a company in the technology space.
John Jantsch: I suspect that SoundGuard has been a bit capital intensive.
Jonah Lupton: It was. Yeah. Certainly developing the formula, all the testing. I did not appreciate how expensive all the testing would be, from lab testing to field testing, hiring acoustical engineers, doing fire testing, testing on the ingredients to make sure that we could pass all the EPA standards. We’re considered an environmentally friendly and low VOC product. We’re about 105 grams of hazardous material per liter, and the EPA says you have to be below 250. So, we are well, well below the EPA standards for eco-friendliness, which is good. I mean, that was obviously one of my goals from the beginning. It’s a water-based product.
So, coming up with a environmentally-friendly, water-based product that could block sound that didn’t infringe on any other patents out there, that could be sprayed onto a wall, could dry within two hours, that didn’t sag, that didn’t bubble … I mean, it was not easy, and it was expensive. I mean, in the last year and a half, I’ve probably spent 50 or 60,000 dollars just on legal work. Filing all the patents, having a manufacturing agreement set up and sales rep agreement and warrantees and all that stuff. Probably 50, 60,000 in legal work, 50, 60,000 on testing, 50, 60,000 on product development, maybe more than that, probably more than a 100. It has been expensive. I bootstrapped it with just my personal capital and business loans, more business loans than personal capital. My last couple starters basically wiped out my personal capital.
I went to a couple friends that are not even high net worth, but they just believed in what I was doing and they were willing to take a chance on this before we even had the product. I just did the classic Kevin O’Leary from Shark Tank, like, “Hey, give me $50,000. If this thing actually works and we start producing revenue, I’ll pay you back double your money.” Because a banker’s not going to give me any money. That was my only option. Then once we had the product, we did the test in Connecticut, we knew this stuff actually worked, I went back to them and I said, “Give me another $50,000, but now I’ll pay you 75% return on your money.” Then the last chunk of $50,000 was, “I’ll pay you 50% return on your money.”
Because as we took risk out of the company, obviously I was not willing to pay him the same terms that I was up front.
John Jantsch: What do you ultimately see your team looking like?
Jonah Lupton: I’m in the process of hiring right now. I would say of all the things that we are trying to tackle, hiring is the one that scares me the most. From running my own podcast for a couple years and doing 200 interviews, almost across the board, when I asked the founder, “What’s been the most critical aspect to your success in growth?” And it’s always the people. First, it’s people. Second is focus. So, those are the two things that I’m really, really honing in on is one, don’t get distracted by other meaningless ventures and projects that are going to come my way and two, I have to get the right people in place. I’ve never had to hire at scale before, and that’s what really scares me.
So, I don’t know if I should be trying to do it all myself or if I should try to bring in a part-time recruiter. There’s a couple companies out there that are trying to invest in us or form strategic partnerships. If I did something like that, one of the reasons would be so I could plug in to their HR staff and have their HR team help me hire the right people. We have 65 sales reps across the country, commission only guys, great people, but it’s very hard to get production from them unless you’re right in their face all the time. You’ve got to stay top of mind. I can’t manage 65 sales reps and then we’re probably bringing on another 50 distributors. That’s too many people and relationships for me to manage by myself. I need to hire at least a couple sales manager. I need to hire an operations manager, at least one or two, to help me go around the country and act as a project manager once things are up and running.
Right now, I’m outsourcing everything else. So, bookkeeping’s outsourced, obviously the legal work. I’m currently working with a digital marketing agency. Although, I’m getting ready to hire someone a little bit bigger and better. I’m quarter-backing a lot of things. I’m trying not … I can’t micromanage every little aspect of the company, so I really need to get the right people in place and then act as a manager of managers.
John Jantsch: Do you have, and again, maybe premature to be asking this question, but do you have an end-game in mind, or do you just want to see where this can go?
Jonah Lupton: Yeah. I mean, a little bit of both. I mean, I’ve certainly thought about it. I mean, I’ve put together spreadsheets of projects and everything else that may or may not come to fruition. Right now, with B2B market, like I said, so the hotels, the apartments, et cetera. In five months, we go B2C, so the homeowners, the small business owners, et cetera. I think this year, we can do at least 15 million in revenue, two-thirds of that coming B2B, one-third of that B2C. I think 15 is actually a little bit conservative, and we bring on the right distributors. Right now, I have a couple $250 million companies from Canada, Europe, and Australia asking to be the exclusive distributors in those areas. There’s so many good things that can happen over the next few months that could take that $15 million number up to 20 or 30 million.
I’ll say right now, I mean, I’ve already declined offers for $10 million for the company. It took me all of three seconds to say, “No thanks,” but each of those companies that wants to buy us would also be a great partner for us. Whether they make a strategic investment or whether we put together some sort of a joint venture partnership … I mean, all that stuff’s on the table. I’ll be in Boston all week meeting with a couple companies to discuss those things. VC firms are starting to call me, but right now, I’m just not ready to go down that VC channel. I don’t think it’s every going to make sense for us. I’d rather focus on strategic partnerships and strategic investments from big,..
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Transcript of How to Market a Product Idea That Nobody Has Heard Of
Transcript of How to Market a Product Idea That Nobody Has Heard Of
Transcript of How to Market a Product Idea That Nobody Has Heard Of written by John Jantsch read more at Duct Tape Marketing
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Transcript
John Jantsch: Let’s say you have this idea for a product that nobody has ever heard of before. Nobody else has created. This innovation now has blue sky opportunity for you, but at the same time, now you’ve got the immense job of educating people about an entire new category of business, both treacherous and intriguing, at the same time.
You’re going to hear from Jonah Lupton, who did just that. He created a company called SoundGuard, which is producing soundproof paint, something nobody else offers, and we talk about his journey.
This episode of the Duct Tape Marketing podcast is sponsored by Podcast Bookers, podcastbookers.com. Podcasts are really hot, right? But you know what’s also really hot? Appearing as a guest on one of the many, many podcasts out there. Think about it. Much easier than writing a guest blog post. You get some high-quality content. You get great backlinks. People want to share that content. Maybe you can even transcribe that content. Being a guest on podcasts, getting yourself booked on podcasts, is a really, really great SEO tactic, great brand-building tactic. Podcast Bookers can get you booked on two, to three, to four podcasts every single month on auto-pilot. Go check it out. PodcastBookers.com.
Hello, and welcome to another episode of the Duct Tape Marketing podcast. This is John Jantsch, and my guest today is Jonah Lupton. He is an entrepreneur, advisor, and also a podcaster, who has started numerous companies and he admits that some were a success and some were failures. He’s currently the founder of a company called SoundGuard.
So, Jonah. Thanks for joining me.
Jonah Lupton: Thank you, John. Appreciate it.
John Jantsch: Give me a little bit about your background. I’m always intrigued. This is from your bio. Started numerous companies. So, tell us I guess the two or three minute version of your entrepreneurial journey.
Jonah Lupton: Absolutely. I actually spend nine years after college working for the Wall Street investment banks, the Morgan Stanleys, the Smith Barneys, managing money for wealthy individuals and non-profits and foundations. Halfway through that, I realized that I wanted to be an entrepreneur, but I couldn’t give up my salary. So, I started figuring out how to launch some projects on the side. My first venture was back in 2007, failed miserably, and I did a couple more while I was still employed, all failed miserably. Then I realized, the only way I’m going to be able to be a successful entrepreneur is if I do it full-time. I can’t do nights and weekends.
So, in 2011, I walked away from the investment business, started another company, and over the last … I guess it’s six years, I started a few different companies. Some were successful. Some were not. Some were in the, let’s see, nutritional supplement space. I did a couple payment startups or fundraising startups like Crowdfunding. Then a couple years ago, when I was just trying to find a solution to my own problem, which was noisy neighbors in an apartment building, and I could not find anything out there that really solved my needs at an affordable price point, that’s when I came up with the idea for soundproof paint, hired some chemists, and for the last two and a half years, we … Well, spent about a year and a half doing product development and testing. Then, we filed all the patents, and now we’ve been live in the market for a few months.
John Jantsch: This is a silly question because it sounds like one of those things that seems obvious enough that someone would’ve tackled it before. Why has nobody tackled soundproof paint?
Jonah Lupton: It’s a good question, and it’s usually the first question I get when I tell someone what I’ve been doing. They all say, “Why isn’t Sherwin-Williams doing this? Or, why isn’t Benjamin Moore? Or PPG? These 30, 40, 50 billion dollar companies, why haven’t they done it?”
I don’t have a good answer. I’d like to think that they’ve tried, and maybe they couldn’t figure it out. Maybe it was just too difficult. I know a lot of those companies … The Silicon Valley … The saying is, “If you want to beat the big boys early on, do things that don’t scale.” I heard that five or six years ago, and that always stuck with me. I think there’s some truth to that ’cause these big paint companies, they want to develop a product, they want to put it on their shelf in their own retail-branded stores, or they want to put it on the shelf at Home Depot and Lowe’s, and they want you to come in and buy it and put it on yourself, so it’s all D.I.Y. That’s not our product. Our product will never be D.I.Y, ’cause it has to be sprayed on by a high-pressure sprayer.
So, maybe that’s one reason, is that they just saw too many headwinds going into this market, but to be honest, I just don’t know. I mean, it was very difficult coming up with a formulation. My guess is we probably tried 20 or 25 different formulations with all types of different pigments and resins and fillers. I don’t come from an engineering background or a chemistry background, so I barely understand half of this stuff. I can’t even pronounce half the things that are in the product. Luckily, I partnered with some really good chemists early on. We figured out after these 20 or 25 formulations that there was a combination of three or four ingredients that, when put together, blocked out the most sound. We put all of those ingredients into this product, of course, meaning I don’t think any other company out there could come up with a product that was as effective as ours without using one of those ingredients and impeding on our patent.
John Jantsch: Well, yeah. When you go out and tell somebody in more of a sales conversation rather than a chemistry conversation, how does this work?
Jonah Lupton: We are blocking or deflecting sound. We are absorbing a little bit of sound. It’s hard to know exactly how much sound is being absorbed, but the majority is certainly being blocked or deflected. Where we see the best use cases for our product are on walls that are separating two spaces. So, you’re blocking the sound from passing through the wall. So, hotel rooms, apartments, condos, town houses, offices, dorms and student housing, those are all the markets that we’re starting off with. So, we’re starting off B2B. We’re selling through our sales reps, through distributors, going directly to the end customer. So, the ownership group of the hotel, the ownership group of the apartment complex. We’re going right to the facilities managers at the universities. I’m talking to two or three very, very large universities about doing all of their dorms in student housing when summer comes along.
John Jantsch: Right now, you are doing … do we call this installing? Or, the application of the … You’re actually doing it with your own people?
Jonah Lupton: No. Right now, and I don’t know if this will be the case in three or four years. It’s hard to know, but at least for now, we are only selling the products. We’re manufacturing and selling the product, and then we partner with contractors to actually install it. We have a training process. Any painting contractor in the country right now that handles commercial projects can fill out our application. We have to do a little bit of due diligence on them. I want to know who are the employees, they all have to go through background checks. I refuse to let some painter go into a hotel with key cards and cause a problem that we could have found if we had just done the appropriate background check. They have to have the right equipment. They have to have the right insurance coverage, and they just have to watch some videos, so they know how this is sprayed and, most importantly, how it’s measured. It’s very important that we get 90 wet mils of product onto the wall.
John Jantsch: I’m just going to ask you, what’s your measurement of success? So, when you go up to somebody and you say, “We’re going to make it soundproof.” Clearly, the wall’s so thick, it’s got so much on it today, it’s got a sound rating of some sort today, so what’s the measure of success for how you make it soundproof?
Jonah Lupton: We do a sound test up-front. That’s part of our … We have a two or three step process before we can even sell them any product. Obviously, we have a lot of leads that come into our website. Sales reps are out there generating leads. We’re going into a lot of different marketing channels to all generate leads. Once we get interest from the property, then we have to diagnose the problem. Is it something that we can help with? Is it a wall problem? Is it room-to-room? If there’s noise … If they’re on a busy intersection in downtown Boston and there’s street noise, that’s a window problem. That’s nothing that we can really help them with. Same thing if people are running up and down the hallways or slamming doors. We can help a little bit with that, but that’s more of a door problem.
So, as long as we diagnose that it’s a wall problem, we need them to send us some pictures. If we think that it’s an appropriate wall, meaning there’s no weird vents or something going from one room to the next, which you see once in a while, but assuming that it’s a project that we want to take on, I would say to one of my sales reps … I have 65 sales reps around the country in every major market. They’d go to the property, take some pictures, make a video, shakes some hands, et cetera, and then they’re going to run their own little amateurish sound test. Each sales rep has a portable speaker system with a built-in amp and Bluetooth and all that. Then they have a class 1 sound level meter, so they can essentially run their own sound test from room to room to determine, at least, how much sound we think is coming through the wall.
From that, I can sort of predict, if we put our product on the wall, how much sound we can essentially take out. In most cases … Well, I should say in all cases, it’s somewhere between 80 and 100%. It averages out around 90% just depending on the loudness of the noise, of course, and then the frequency range. Mid-frequency, we’re the best. We obviously do a great job on the high-end and the low-end, but the higher the frequency, the better we do. The lower stuff is a little bit harder to work with, but we still do.
So, I’d say we’re blocking out 60 to 70% on the low end, and 80, 90, 100% on the high-end.
John Jantsch: Many of the listeners of my show are small business owners and marketers. I know that one of the things that I’m guessing some of them might be thinking is, are their extra challenges in essentially creating a category? I mean, you would think, okay, this is blue sky opportunity out there, but there’s also challenges because nobody’s ever bought soundproof paint before.
Jonah Lupton: Exactly. That is one of the challenges, and that’s why we’re spending a lot of money on PR and brand-awareness and educating the market, and a lot of cold email outreach. I know a lot of people want to call it spam, but at the end of the day, I mean, we really did create a product that solves a problem for the hotels and the apartment buildings. I do believe that some of them want to hear from us, and we can’t get to all of them through conventional Facebook ads and PR and SEO and all that stuff. So, sometimes, we do have to buy some lists of general managers and blast out a cold email, and we actually get some really good response rates. We get great open rates. We get good click-through rates because I think people in these markets are genuinely intrigued by what we can offer them.
Now, and then the challenge is, of course, no one’s ever heard of soundproof paint. No one’s ever used it. There’s very few searches every month for soundproof paint. So, I can’t just create a bunch of content and have a nice website and put it out there and expect people to find us because it’ll take too long. We really have to be aggressive and proactive and go find them, bring them to the website, educate them, engage with them. It is a learning process, especially as we start going into the architect and the interior designers. I mean, we can’t drop them an email and expect to see us spec’d into a project two weeks later. We really have to nurture those relationships for a while, build up their confidence before they feel they can use us on a job, and it’s not going to come back and bite them.
John Jantsch: How much skepticism do you encounter? In other words, somebody saying, “Oh, yeah. Great. No way that works.”
Jonah Lupton: I think there was definitely a lot of skepticism in the last couple years as i was developing the product before I knew or anyone knew if I could actually pull this off. Once we did a project in Connecticut this past summer, and we hired independent acoustical engineers to come on site and do all the testing before and after the treatment, as well as having employees from the hotel in there before and after, it was like … The quote that I actually … I don’t think I put it on the website, but one of the housekeepers actually said to me, “When you start selling this and you start making your millions and you buy your mansion on the beach, can I come be your housekeeper?”
I was blown away. I really was speechless because that was our first real, real-world test. I had no idea how good it was going to do, how good is perform, and the way the acoustical engineer performs the test is similar to what my sales reps do. They bring in their portable amps and speakers. They hook it up. They play white noise at 95 to 100 decibels in one room. Then they go into the next room and they take readings, and this is before we put any product on the wall. So, 95 to 100 decibels in one room was translating to about 75 decibels in the next room. 75 decibels is still very obnoxious. So, if someone was in that room trying to sleep, they would have been very, very annoyed.
Then, we put our product on the wall, three coats, 30 wet mils each, let it dry. We do all that in less than a day. Then the next day, the acoustical engineer came back, and did the same test. We had dropped the decibels from 75 down to 55. At 55 decibels, you almost can’t hear anything unless you get really, really, really close to the wall.
That’s where you do have the perceptions of a soundproofed room.
John Jantsch: What did some of your previous businesses, and you may have not thought about this, but you may have an opinion. What have some of your previous business successes and failures been able to inform you on this venture?
Jonah Lupton: I actually posted about this a couple days ago. I guess it was last week on LinkedIn. I talked about my first failure, which was a company called Social Track back in 2007, when I … I mean, this is the early days of the internet, I guess, for guys like me that are non-technical, and in 2007, I was trying to find a couple co-founders. I knew I had this idea of … I wanted to create a dashboard that aggregated all of your social media feeds into one place. So, you’re Facebook feed, your LinkedIn, your Twitter, your YouTube, all in one pretty, nice-to-read dashboard. You could see all your activity, your connections, and messages, et cetera.
I was bootstrapping it because I was working full-time in the investment business, so I was making 100 grand, 120 grand a year and paying for rent and everything else. At the end of the month, whatever I had left over, I tried to put into Social Track.  I found two co-founders literally off of Craigslist. We split up the equity one-third each. I had no idea what a vesting schedule was, so we didn’t do one of those, and quickly realized that neither one of these guys was going to be a good co-founder. They were both working full-time jobs. They were both married. They both had kids. One was getting read to move from Boston to New York, so he wouldn’t be very involved. He still owned a third of the company, and I had no way to really get it back.
I learned a lot of hard, hard lessons, where if you have a great idea and you realize it’s going to take a lot of capital to take that idea to the market and grow it, you have to go out and fundraise. I mean, as much as it sucks giving up equity and the company, that was not the kind of company that I should’ve been trying to bootstrap from the beginning.
Basically, a year after I shut the company down, Hootsuite launched, with essentially the same setup, the same idea, and they’re now a billion and a half dollar company. Not that I necessarily could have grown a Hootsuite. I mean, they’ve executed incredibly well. They have great investors, great employees and everything, but it was just a lesson that, I mean, if you don’t have the right co-founders and you’re not well capitalized, it is very, very, very difficult to scale a company in the technology space.
John Jantsch: I suspect that SoundGuard has been a bit capital intensive.
Jonah Lupton: It was. Yeah. Certainly developing the formula, all the testing. I did not appreciate how expensive all the testing would be, from lab testing to field testing, hiring acoustical engineers, doing fire testing, testing on the ingredients to make sure that we could pass all the EPA standards. We’re considered an environmentally friendly and low VOC product. We’re about 105 grams of hazardous material per liter, and the EPA says you have to be below 250. So, we are well, well below the EPA standards for eco-friendliness, which is good. I mean, that was obviously one of my goals from the beginning. It’s a water-based product.
So, coming up with a environmentally-friendly, water-based product that could block sound that didn’t infringe on any other patents out there, that could be sprayed onto a wall, could dry within two hours, that didn’t sag, that didn’t bubble … I mean, it was not easy, and it was expensive. I mean, in the last year and a half, I’ve probably spent 50 or 60,000 dollars just on legal work. Filing all the patents, having a manufacturing agreement set up and sales rep agreement and warrantees and all that stuff. Probably 50, 60,000 in legal work, 50, 60,000 on testing, 50, 60,000 on product development, maybe more than that, probably more than a 100. It has been expensive. I bootstrapped it with just my personal capital and business loans, more business loans than personal capital. My last couple starters basically wiped out my personal capital.
I went to a couple friends that are not even high net worth, but they just believed in what I was doing and they were willing to take a chance on this before we even had the product. I just did the classic Kevin O’Leary from Shark Tank, like, “Hey, give me $50,000. If this thing actually works and we start producing revenue, I’ll pay you back double your money.” Because a banker’s not going to give me any money. That was my only option. Then once we had the product, we did the test in Connecticut, we knew this stuff actually worked, I went back to them and I said, “Give me another $50,000, but now I’ll pay you 75% return on your money.” Then the last chunk of $50,000 was, “I’ll pay you 50% return on your money.”
Because as we took risk out of the company, obviously I was not willing to pay him the same terms that I was up front.
John Jantsch: What do you ultimately see your team looking like?
Jonah Lupton: I’m in the process of hiring right now. I would say of all the things that we are trying to tackle, hiring is the one that scares me the most. From running my own podcast for a couple years and doing 200 interviews, almost across the board, when I asked the founder, “What’s been the most critical aspect to your success in growth?” And it’s always the people. First, it’s people. Second is focus. So, those are the two things that I’m really, really honing in on is one, don’t get distracted by other meaningless ventures and projects that are going to come my way and two, I have to get the right people in place. I’ve never had to hire at scale before, and that’s what really scares me.
So, I don’t know if I should be trying to do it all myself or if I should try to bring in a part-time recruiter. There’s a couple companies out there that are trying to invest in us or form strategic partnerships. If I did something like that, one of the reasons would be so I could plug in to their HR staff and have their HR team help me hire the right people. We have 65 sales reps across the country, commission only guys, great people, but it’s very hard to get production from them unless you’re right in their face all the time. You’ve got to stay top of mind. I can’t manage 65 sales reps and then we’re probably bringing on another 50 distributors. That’s too many people and relationships for me to manage by myself. I need to hire at least a couple sales manager. I need to hire an operations manager, at least one or two, to help me go around the country and act as a project manager once things are up and running.
Right now, I’m outsourcing everything else. So, bookkeeping’s outsourced, obviously the legal work. I’m currently working with a digital marketing agency. Although, I’m getting ready to hire someone a little bit bigger and better. I’m quarter-backing a lot of things. I’m trying not … I can’t micromanage every little aspect of the company, so I really need to get the right people in place and then act as a manager of managers.
John Jantsch: Do you have, and again, maybe premature to be asking this question, but do you have an end-game in mind, or do you just want to see where this can go?
Jonah Lupton: Yeah. I mean, a little bit of both. I mean, I’ve certainly thought about it. I mean, I’ve put together spreadsheets of projects and everything else that may or may not come to fruition. Right now, with B2B market, like I said, so the hotels, the apartments, et cetera. In five months, we go B2C, so the homeowners, the small business owners, et cetera. I think this year, we can do at least 15 million in revenue, two-thirds of that coming B2B, one-third of that B2C. I think 15 is actually a little bit conservative, and we bring on the right distributors. Right now, I have a couple $250 million companies from Canada, Europe, and Australia asking to be the exclusive distributors in those areas. There’s so many good things that can happen over the next few months that could take that $15 million number up to 20 or 30 million.
I’ll say right now, I mean, I’ve already declined offers for $10 million for the company. It took me all of three seconds to say, “No thanks,” but each of those companies that wants to buy us would also be a great partner for us. Whether they make a strategic investment or whether we put together some sort of a joint venture partnership … I mean, all that stuff’s on the table. I’ll be in Boston all week meeting with a couple companies to discuss those things. VC firms are starting to call me, but right now, I’m just not ready to go down that VC channel. I don’t think it’s every going to make sense for us. I’d rather focus on strategic partnerships and strategic investments from big,..
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